MDM Reimagined:

Compliance and
Intelligent Disruption
Despite Complexity
Monica Mullen
Principal Solutions Marketing Manager
Disclaimer
Compliance with the GDPR will be based on the specific facts of an
organization’s business, operations and use of data. This demo
provides a set of discussion points that may be useful in the
development of an organization’s GDPR compliance efforts, and is
not intended to be legal advice, guidance or recommendations. An
organization should consult with its own legal counsel about what
obligations they may or may not need to meet.

2 © Informatica. Proprietary and Confidential.

Welcome & Overview
Accelerating
Reimagine Data MDM GDPR Consent
Governance Archer Daniels Midland Mastering
Company

Andrew Joss Mark Hankins Federico Alonso Bernard

Head of Solutions & Data Director, Enterprise Architecture EMEA MDM Product Specialist
Governance – EMEA-LA Archer Daniels Midland Company Informatica
Informatica

3 © Informatica. Proprietary and Confidential.

Reimagine Data
Governance
Andrew Joss
Head of Solutions & Data Governance – EMEA-LA
 Intelligent Data Governance

Digital Transformation

New
New New New New New
Business
Processes Users Applications Infrastructure Regulations
Models

Data is the foundation for digital transformation

5 © Informatica. Proprietary and Confidential.

Trends of Data
Governance
Data is a New data Increase in Growing volume
strategic consumers data-centric and type of data
asset regulations

DATA BIG DATA CLOUD DATA DATA

INTEGRATION MANAGEMENT MANAGEMENT QUALITY
Intelligent Data
Governance
Intelligent Data Governance

1. Enable collaboration across stakeholders to collect the knowledge and context

already in your business.
2. Realize governance by connecting policy efforts with the technical and
operational efforts.
3. Enable the data governance stakeholder to act with authority and confidence
to achieve measurable results with searchable and actionable enterprise views.
4. Empower the data governance stakeholder to always be in control by monitoring
and reporting attainment over time in the right business context.
5. Democratize data access for all with the right user experiences spanning non-
technical business users to IT.

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Enterprise Data Governance
Data Governance
Data Consumer Data Steward Data Owner Data Architect
Office

How can we How can I How can I manage How can I How can IT
implement data discover, metadata for key ensure data enable business
governance understand and enterprise data managed within discover data
assets?
standards, trust data application and assets with
facilitate change required for my supporting verified data
programs, analysis? How do I assess processes quality and
monitor and manage data deliver value to traceability?
compliance? quality through the the business?
lifecycle?

Business Data Governance Technical Data Governance

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 Enterprise Cloud
REAL TIME/
CLOUD BIG DATA Data Management
A
STREAMING
TRADITIONAL

Solutions CUSTOMER PRODUCT SUPPLIER REFERENCE INTELLIGENT ENTERPRISE DATA SECURE@SOURCE

360 360 360 360 DATA LAKE INFORMATION GOVERNANCE
CATALOG

Products DATA BIG DATA CLOUD DATA DATA MASTER DATA DATA
INTEGRATION MANAGEMENT MANAGEMENT QUALITY MANAGEMENT SECURITY

ENTERPRISE UNIFIED METADATA INTELLIGENCE

Intelligent
Data Platform MONITOR AND MANAGE

COMPUTE

CONNECTIVITY
 Enterprise Cloud REAL TIME/
CLOUD BIG DATA A
Data Management TRADITIONAL
STREAMING

Solutions CUSTOMER PRODUCT SUPPLIER REFERENCE INTELLIGENT ENTERPRISE DATA SECURE@SOURCE

360 360 360 Technical
360 DATA LAKE Business
INFORMATION
CATALOG
GOVERNANCE

Products DATA BIG DATA CLOUD DATA DATA MASTER DATA DATA
INTEGRATION MANAGEMENT MANAGEMENT QUALITY MANAGEMENT SECURITY

Enterprise
Intelligent
ENTERPRISE UNIFIED METADATA INTELLIGENCE

Usage Operational
Unified
Data PlatformMetadata MONITOR AND MANAGE

Intelligence COMPUTE

CONNECTIVITY
Data Governance
& Compliance for
GDPR
Informatica for GDPR compliance efforts

Do you know what data you hold, who has access to it and for what purposes?

Do you know how

Do you know how
Do you know you will protect your
will you manage
where all your in- data and ensure it
Consents and data
scope data is? has the appropriate
rights?
controls?

13 © Informatica. Proprietary and Confidential.

Informatica for GDPR compliance efforts

DATA GOVERNANCE: AXON

SENSITIVE DATA CONSENT MASTERING & PURGE DATA

DISCOVERY & ANALYSIS ENACTING RIGHTS
SECURE@SOURCE MASTER DATA MANAGEMENT DATA MASKING & ARCHIVING

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Reimagine Governance
Today
Accelerating
Archer Daniels Midland Company
September 2017
 17

Safe Harbor Statement

Some of our statements constitute forward-looking statements that reflect management’s
current views and estimates of future economic circumstances, industry conditions, Company
performance and financial results.
These statements are based on many assumptions and factors that are subject to risk and
uncertainties. ADM has provided additional information in its reports on file with the SEC
concerning assumptions and factors that could cause actual results to differ materially from
those in this presentation, and you should carefully review the assumptions and factors in our
SEC reports.
To the extent permitted under applicable law, ADM assumes no obligation to update any
forward-looking statements as a result of new information or future events.
 18

Archer Daniels Midland Company (ADM)

32’000 280 INGREDIENT 39 INNOVATION CUSTOMERS IN 428 CROP

EMPLOYEES MANUFACTURING CENTRES 160+ COUNTRIES PROCUREMENT
FACILITIES LOCATIONS
 19

ADM’s Four Business Units

WILD FLAVORS &

AGRICULTURAL OILSEEDS CORN
SPECIALTY
SERVICES PROCESSING PROCESSING
INGREDIENTS
 20

What We Do - Simplified
CUSTOMERS &
ORIGINATION PROCESSING SPECIALTIES
END USERS
Ag Services Meal
Division Oilseeds
Oil
Processing
Origination of Crops
Division Other Oilseed WFSI
Products Division
For Internal Use
Sweeteners & Specialized
For External Sale Starches
Ingredients & Flavors
Milling Corn Processing Feed
Division
Transportation Fuel

Other Corn
Products

Export & Deliver

Regional Sales Export to Port
to Customer
 21

ADM’s History of Growth

Eaststarch

2014
 22

Summary
• Extremely large
• Globally diverse
• Growth through acquisition created a varied application landscape
• 1ADM (which includes the Informatica implementation) is advancing our
technology footprint

The digital platform is data. Data to drive customer experience; data to drive
cognitive; data to optimize production; data to engage suppliers…
 23

• He attacked everything in life with a mix of extraordinary genius and naive

incompetence, and it was often difficult to tell which was which.
Douglas Adams

• Human beings, who are almost unique in having the ability to learn from the
experience of others, are also remarkable for their apparent disinclination to do
so.
Douglas Adams, "Last Chance to See"
 24

The problem statements

• How do we resolve short-term operation issues
associated with master data, while building a
platform for the future?
• How do we prepare for GDPR and other data
privacy regulations?
• Technically, where does data sit long term?
 25

The solution process

Establish MDM principles Existing architectural principles
• Data is system agnostic • Design for reusability
• Master data describes • Design for agility
unambiguously the ‘thing’ it is
• Design for adaptability
describing
• Design for efficiency and
• Deferential between global,
effectiveness and a great UE
local (regulatory), local
(processing) requirements
• Govern MDM not the hubs
• Don’t break integrations you
don’t understand
 26

The solution process

Establish options
• Supplier and customer hubs or Party hub?
• Supplier 360 data model or bespoke?
• Align data model to OAGIS data model?
• Cloud vs on-prem
• Geographical hosting
 27

The solution
• Party data model informed by the Supplier 360
data model
• Data model mapped to OAGIS messaging
canonical
• Hubs hosted in AWS in Germany to support
adaptable compliance

• Long-term – data is ‘separated’ from

operational systems
 28

The bumpy road

• We have great data stewards; very deep in their area of
expertise
• This journey is one huge learning experience
• Separating what is truly master data from what is ‘master
data we currently have’ is very difficult
• We went too waterfall; MVP (minimal viable product)
would have given us quicker answers, deployed earlier
and some faster failures!
• Follow the money data
• Don’t forget the processes!
• Not everyone understands GDPR
 29

The benefit statement

• Improved master data
• Improved master data maintenance
• Streamlined master data governance
• Improvements in reporting and analytics
• A hosted solution that provides for adaptability
• Simplified road to compliance
MDM GDPR Consent Mastering

Federico Alonso Bernard

EMEA MDM Product Specialist
Informatica

30 © Informatica. Proprietary and Confidential.

MDM GDPR Consent
Mastering
Federico Alonso Bernard `

MDM Product Specialist, EMEA

Thank you.
Accelerating
Reimagine Data MDM GDPR Consent
Governance Archer Daniels Midland Mastering
Company

Andrew Joss Mark Hankins Federico Alonso Bernard

Head of Solutions & Data Director, Enterprise Architecture EMEA MDM Product Specialist
Governance – EMEA-LA Archer Daniels Midland Company Informatica
Informatica

32 © Informatica. Proprietary and Confidential.

33 © Informatica. Proprietary and Confidential.
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