Corporate strategy:

QCM

1) Which one of the following is not a major concern of strategic management:

- Marketing mix
- Strategic options
- External environment
- Organisational resources & competences
- Mission & objectives
2) Which of the following is a criterion for distinguish operational tactical & strategic
decisions?
- Time taken
- Cost of implementation
- Scope of the decision's impact on organization
- Type of decision
- Who is responsible for organization

3) Which of the decisions listed is not an example of a strategic decision:

- Launch new products
- Invest in a new product plant
- Launch a new advertising campaign
- Enter a new market

4) Which of the following would not expect to see in an organization mission statement?

5) Which of the following is an outcome of the analysis of the strategic capability of an

organization?
- Understanding of customer needs
- Understanding of strengths & weaknesses
- Understanding of HR capacity
- Understanding of opportunities & threats

6) Which of the following statements best explains the term 'strategic method' when
applied to strategic choice?

7) Which of the following do/es not help explain why strategy implementation is often
difficult to achieve in the way intended?

8) What does SBU stand for?

9) Which of the following is a definition of strategic management?

+ True/False