Assessment Task 2

The success or lack of the marketing campaign

Advertising has evolved to be the most important marketing tool for organizations to launch
their products in the market. With the print and electronic media becoming an integral part of
a layman's life, advertising has assumed a crucial role in the success of new products. There is
fierce competition to gain a lion's share in the market, so better the advertising strategies, higher
the chances of success.
Successful advertising campaigns have been a testimony to the fact that customers are kings,
and once they love a product, it's sure to become a brand. Starting from soft drinks, to shampoos
or luxury cars, advertising can create a world of difference in the future prospects of a product
and the company. The magic of successful advertising campaigns is such that products just
don't remain things, they move on to become brands or entities in the eyes of consumers. The
jingles become popular among the masses and you can hear people humming the jingles or
reciting the punchlines of successful advertising campaigns. Let us take a look at some of the
deeper aspects of advertising campaigns.

Factors that have attributed to the campaign outcome

Product
The lack of proper marketing relative to the product is related both to product quality and the
ability of the product or service to provide value to consumers based on their interests, needs
and preferences. Products and services that do not provide value or whose quality does not
satisfy consumers once they have made a purchase decision will have a negative impact on
marketing effectiveness, regardless of how well the product is promoted. Effective marketers
will take steps to not only understand their market’s needs but will research customers to
determine how well their products meet those needs and continually take steps to improve
product quality.

Modifications that can be implemented to improve the future results

Spread the Wealth

It seems as if a new online platform is being introduced every few months, which means that
your audience may not be getting their news and information in the same places they were just
a short time ago. Don’t pigeon-hole your marketing efforts into one area. Even if you’ve been
successful there previously, if you’re putting all of your eggs into one basket, eventually it’s
going to come back to bite you. Research all of your available avenues, experiment with new
channels, and then track key performance indicators (KPIs) so you know what's working.

How the modifications will be reviewed?

Unique Website Visitors

A website is often the most valuable piece of advertising your own.

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Assessment Task 2

This is the first metric listed because it is the easiest to measure the true added value for both
online and offline activities to the enhancement of your company. How many people saw your
newspaper ad or radio ad?
We know that 94% of B2B purchasers and 81% of consumers (B2C) research online before
making a purchase. That means that even if they hear or see your ad, they are looking you up
online.
A big offline campaign should correlate with a rise in unique visitors if you’re doing your
offline advertising correctly.
Ultimately, unique website visitors is the best measure of your online marketing activities. This
will give you the best opportunity to present them with information about your business,
capture their interest, and translate that into future customers. This is one of the highest funnel
marketing KPIs you’ll track.