Business Plan

New Majic Food

Industries

BRAMMA

Prepared by Verified By

Mr. Sumeesh V.K Mr. Deepesh M

Consultant Asst. Manger-Consultant

Bramma Learning solutions Bramma Learning solutions

Approved By Submitted to,

Mr. Ranjith A R Mr. Muhammad Saleem

Head-Consulting New Majic Food Industries

Bramma Learning solutions Adoor, Pathanamthitta

Business plan for New Majic Food Industries

1.0 Executive Summary

New Majic Food Industries is a Kerala based Snack and Chips manufacturing
company located at Adoor, Pathanamtitta district. Owned by Mrs. Ghirija kumary and
managed by Mr. Saleem C Muhammed. Majic Taste is aiming to hit the market with its
high quality chips and snacks. The quality of the products will be the highlighting feature
in marketing. A semi-automatic technology with latest machineries is used for production
of snacks. Majic Taste will be available in all the leading supermarkets and retail outlets
in Kerala.

Majic Taste is planning to develop its sales to all over Kerala. Initial marketing is
planned through supermarkets and retail outlets. The product range of Majic Taste starts
from Banana chips, Cassava chips, Kerala mixture and basic traditional snack items.
There are about 33 varieties of snacks and chips in the product range. They are also
planning to export the snacks to some gulf countries.

1.1 Vision and Mission

Vision:

 We aspire to provide health guaranteed snacks and chips to people who

love to enjoy taste.
 We stands for quality and believe in our motto “ better quality for better
taste”
 We preserve our traditional Kerala taste with the use of technology and
expertise
Mission

 Our mission is to help Keralites to enjoy their traditional taste that ensure
quality and trust with our service and coverage
 Our mission is to spread the Majic of traditional taste to Keralites across
the globe by exporting to overseas
 Our mission is to establish as a customer choice brand among snacks
category within next one year
 Our mission is to help the people to have fried snacks at tea time with no
worry on health aspects

1.2 Objectives

The main objectives of Majic Taste is as follows,

 To establish Majic Taste in Kerala as the leading brand in snack foods
 To make the brand available in all retail outlets in Kerala
 To make a good distribution network for the brand
 To make Majic Taste a leading Brand in Middle east and other countries
 Expansion of the business in next two years
 To increase the export volume of the company
2.0 Company Summary

2.1 Company Ownership

New Majic Food Industries is a sole proprietary firm under the ownership of
Proprietor Mrs. Ghirija kumary and Managed by Mr. Muhammed Saleem. The
company is located at Adoor in Pathanamtitta district of Kerala. The company
owns the trademark of ‘Majic Taste’ for their entire products. ‘Yummifying you’
will be the slogan of the brand. New Majic Food Industries owns a website
www.majictaste.com.

2.2 Initial requirements of New Majic Industries

1. Company Logo & Product Tagline

2. Company Letter Head
3. Company Website
4. Packaging Design
5. Bar-coding Registration
6. SFA Registration

Company Logo & Product Tagline

Logo:

Brand Name: Majic Taste

Tagline : Yummifing You

 Company Letter Head

New Majic Food Industries, KINFRA Food Processing Park, Elamannoor.P.O, Adoor, Pathanamthitta, Kerala
Phone: 0 9387712177 Email: info@majictaste.com, Web: www.majictaste.com
Company Website

Website Name: www.majictaste.

Packaging Design

Packaging design is to be done with the help of a designer. Company logo and brand
story needs to be included. Different colours should be used for variant items (10 items).
Export packaging norms needs to be included in the packaging cover.
 Bar-coding Registration

Bar coding Registration Company: GS1 India

GS1 Company Prefix Number : 8908002243

Valid till : 30th September 2012

Registration procedures for allocation of GS1 Company prefix number

The following documents are required to be submitted while applying for allocation of GS1

Company prefix number:

GS1 India registration form duly filled and signed along with the “product classification
sheet” duly encircling / highlighting the product categories being manufactured / supplied.
Please note all fields in the registration form are mandatory. If any field is not applicable,
please write “N/A”.

Payment of fees by DD/pay order for the requisite amount in favor of “GS1 India”, payable
at Delhi. or for details of electronic transfer of funds to GS1 India,

Vijaya Bank, Bhikaji Cama Place

Corporation Bank, Bhikaji Cama Place
Branch
Branch
Current Account No.–
Current Account No.– CBCA01000783
602000301000218
In the name of GS1 India
In the name of GS1 India
NEFT Code: CORP 0000373
NEFT Code: VIJB 0006020
MICR Code: 110017008
MICR Code: 110029018

Request letter from Applicant Company on its letterhead for allocation of GS1 company
prefix number.
PAN card copy of Proprietor - in case of Proprietorship firm and PAN card copy of the
applicant company in other cases.
 Proof of status of Applicant Company (for Proprietorship firm – VAT Registration certificate;
for Partnership firm – VAT Registration certificate / Partnership deed; for Pvt. Ltd / Public
Ltd etc– ROC / ROS / MOA / VAT Registration certificate).

Snacks Food Association Registration

 SFA Registration can be availed only through online request registration.

 They will reply to the request and will send the application form for membership
 Registration Fee : 875$

Contact person Christopher Clarke, Vice President, SFA

Contact Id: CClark@sfa.org

3.0 Products and services

All the varieties of Kerala traditional snacks and chips are there in the product list.
3.1 Product List
 Banana Chips
 Tapioca Chips
 Tapioca Chips Hot
 Sweet Mixture
 Kerala Mixture Plain
 Kerala Mixture Hot
 Corn Flake Mixture
 Bombay Mixture
 Sweet Seva
 Pakkavada
 3.2 Competitive Edge

3T Majic from Majic Taste

3 T MAJIC
1. Tasty Majic
2. Traditional Majic
3. Trusty Majic

Tasty Majic - Taste of Tea Time Fried Snacks made from traditional recipe which

you tasted long back at home.

- Tasty chips made from top quality ingredients in a hygienic and state of
art facility

Traditional Majic - Magic of real taste by traditional Kerala style of preparation

- Semi automated production technology ensures human involvement who

- are expertised in traditional Kerala style snack preparation

Trusty Majic - People usually carry a doubt in their mind about the usage of used oil in

the preparation of snacks. But Majic Taste relies on quality, so WE NEVER

USE USED OIL in the preparation of snacks. We believe in our Motto
“better Quality for better Taste”
 - Production plants meet all International hygienic standards

- All products are of Export Quality

3.3 Technology

A semi- automatised production technology is used for entire list of products. The
machineries used for the production are of latest technology.

Benefits of using semi-automatic technology of production

 A standard quality of products can be maintained in terms of shape and size

 The damages / wastage can be reduced
 Large volume can be produced because of speedy process
 Fuels can be made cost effective as continuous and large scale production
happens
 Hygienic production of products
 Maintenance of national and international markets
 Shelf life can be extended because of less hand jobs involved

4.0 Market Analysis Summary

Majic Taste will be available at,

 Leading supermarkets in Kerala
 All retail outlets selling snacks and food items
 Leading bakeries and food courts

The major market of the brand in Kerala is from the leading supermarkets
because of the availability of potential customers.
 Majic Taste is targeting middle level income group and higher level income
group as the pricing pattern is bit higher than the local brands available.

4.1 Market Segmentation

During the initial phase Majic Taste is concentrating on five districts in South
Kerala, considering the operational feasibility and market knowledge. Later on
planning to expand the business all over Kerala through a distribution network.
Targeted Market:
 Pattanamthitta
 Alapuzha
 Eranakulam
 Kollam
 Kottayam

Majic taste is planning to export to all GCC Countries which has a high
population of Keralites.

Targeted Market:

 UAE
 Oman
 Saudi Arabia
 Kuwait
 Bahrain
 Qatar
5.0 Marketing and Implementation Strategy

5.1 Marketing Strategy

Majic Taste is planning to give a best wholesale rate during the initial period to
the supermarkets and other retail outlets to encourage the products more.
Majic Taste is planning to do bill table display to have a visibility of the products.
Majic taste is also using the in-house promotional activities to attract customers

Promotional Plans during the introduction stage of brand

 Customer campaigning to inform the introduction of the brand
 Display of Danglers in a attractive design in all supermarkets and retail
outlets
 Hoardings to be placed in major supermarkets, parks, buses, cinema halls
etc
 Brochures or leaflets regarding details about products should be issued
through bill tables of major retail outlets
 Utilize the premium shelves offered by the leading super markets
 Make a small gift available with each pack or two packs. Gifts like pens
can be used.
 Introduce a scratch & win offer for a limited time period which make
people aware of the brand. Place a scratch coupon inside packs and offer
small gifts to certain coupons like caps, one pack of Majic taste etc.
 The vehicles used for sales can be painted with Majic Taste’s Promotion
 Stress the health benefits of the brand in every promotional activities as
customers are very much conscious now a day
 Product boards displayed on the trolleys can be used
Initial Promotion Campaign:

Three schemes can be introduced as initial promotional schemes.

1) BIG MAJIC Offer

About the offer:

In this particular offer, introduce a combo pack offer by wrapping two packs
together (of different snacks) and make a discount in price.

Mode of operation

The offer can be operated comparing the margin per pack with volume selling. If the
cost per pack is Rs 23, then the cost of combo pack will be of Rs. 40. Highlight the
price advantage in the cover pack (23+23=40) .Wrapping can be done by using
printed wrappers

2) MAJIC PACK Offer

About the offer:

It is a surprise gift offer to customers. In this particular offer there will be one
surprise number in the Majic pack and the number is awarded by a gift when the
customers present it with the pack cover.

Mode of operation:
Three set of surprise numbers (E.g. 111, 222, 333) are planned to include in the
Majic Packs. A Majic pack contains one among the three numbers. Specific gifts are
planned for each number for e.g. a cap (Majic Taste logo labeled) for 111; a pen for
number 222 and Buy 2 get one free offer for number 333. Numbers can be included
as a separate sticker in the packaging cover.
3) MAJIC WEEK Offer
About the offer:
This offer particularly aims at targeting customers who purchase in big quantity. In
this particular offer, if a customer purchases 5 packs of snacks, one pack will be
given free of cost. The scheme aims at building more sales volume.

Mode of Operation:
Offer information can be displayed near the counter in a flex or board. Retailers can
be provided with a minimum number of free packs.

5.2 Sales Strategy

Sales personnel’s are appointed to expand the brand throughout Kerala. The
main aim of Majic Taste is to create the brand loyalty of the products. Sales can
be done through distributors and by route sales. During the initial phase, the
company is planning to use distributors in Eranakulam, Kollam and Kottayam
districts. The route sales are planned for Pathanamtitta and Alapuzha districts.

Strategy to be used in route sales

 Identify potential routes that can be controlled directly and fix the routes
in a cost effective manner
 Average number of outlets should be fixed in each routes with the capacity
of our vans
 Expected sales in each route must be identified
 Each route should be followed up once in a week on a fixed day
 The route salesman should ensure the availability of products to each
routes
 To make a route sales fixture with regard to vans available and continue
the process
 Daily report collection of each route from sale executives and drivers
 Sales executives is advised to encourage the promotional activities done by
the company
 Provide a good incentive plan for sales executives based on sales which will
help to get more orders
 Follow ups from the management side to ensure the proper working of the
system

Identification of routes in Pathanamtitta and Alapuzha district

Majic taste will is planning to do route sales in Pathanamtitta and
Alapuzha districts. The plant is located at Adoor so the route sales will be
operated from Adoor.
The main routes identified are
 Adoor – Pandhalam – Chenganoor – Thiruvalla -Changanasseri - 42 kms
 Adoor – Pathanamtitta – Kaipatoor – Ranni – 33 kms
 Adoor- Charumoodu- Mavelikara – 32 kms
 Adoor – Kayamkulam – Cheppad - Takazhi – Cherthala – 95 kms
 Adoor – Thuravoor - 106 kms
 Adoor – Punalur – 36 kms
Sales using distribution network

Majic Taste is planning to identify distributors in districts other than that having
route sales. The distribution channel for the product may be

Manufacturer

Distributor

Retailer

Consumer

Features of a good distributor

 Must have a good retail network

 Equipped with high standard marketing personnel
 Need good stocking / warehousing facilities
 Have a credibility in payments
 Must be engaged in business relating to food industry
 Provides services for the promotion of our products
 Has superior knowledge about the industry
 List of Major Sales points identified for Majic Taste in Pattanamthitta

More Super Market Thriveni Super Market

Sarothara Complex, Revenue Tower,
Aji Nagar, 691523 Adoor. M.G Road,
9961883445 Adoor,691523
ram.brijeesh83@gmail.com 9495835284

P O Thomas Sons J J Margin Free Super Market

Adoor Tower, Opp.ParthsarathiTemple,
CentralAdoor, Adoor M.CRoad,
P.O,691523 Adoor,691523
9349610002 9447409592

Dhanya Super Market M A R & Co Hyper Market

NearKarikinethTextiles,Adoor.,691523 Kottamukhal,Adoor.,691523
9446007823 9645553373
dhanyasupermarket@gmail.com hafiznishadmar@yahoo.com

Saleena Shopping Centre Thomson Bakery's & Food Court

Kulangara Building, KSRTC Road, Mariyam Plaza,Parakode
KSRTC Junction, Road,Adoor.,691554 9645520967
Adoor, Kerala
+91-4734-229869

Best Bakers Trissur Bakery

Near Parthasarathy Temple, Adoor.,691523
Adoor, 691523 9995197134
09947798856

Elite Bakers Star Bakery

Opp Margin Free Super Market, Konni, M C Road, Pandalam, 689501
689691 9447079183
9496947025

Universal Supermarket, Aswathy Bakery

Pandalam, Kerala Pandalam Junction, Pandalam,
Pathanamthitta-689503 04682453538
 List of major Sales points identified for Majic Taste in Alapuzha
Deepa Stores
Address: Mannar, Alappuzha, Kerala
Phone number: +91-477-2312384
Karukayil Stores
Address: Mannar, Alappuzha, Kerala
Phone number: +91-477-2312746
M K Stores
Address: Mannar, Alappuzha, Kerala
Phone number: +91-477-2312336
Pulickal Stores
Address: Mannar, Alappuzha, Kerala
Phone number: +91-477-2314522
Sasidharan
Address: Haripad, Alappuzha, Kerala
Phone number: +91-477-2412036
Sweda Stores
Address: Mannar, Alappuzha, Kerala
Phone number: +91-477-2314374
Vanitha Super Market
Address: Haripad, Alappuzha, Kerala
Phone number: +91-477-2413267
Abdul Majeed V A
Address: Mannar, Alappuzha, Kerala
Phone number: +91-477-2312303
Kami Stores
Address: Mannar, Alappuzha, Kerala
Phone number: +91-477-2314230
Kerala Stores
Address: Mannar, Alappuzha, Kerala
Phone number: +91-477-2314238
Meera Stores
Address: Mannar, Alappuzha, Kerala
Phone number: +91-477-2312319
Pushpa Department Stores
Address: Mavelikkara, Alappuzha, Kerala,
680002
Phone number: 91-047-92302328
Style Stores
Address: Mannar, Alappuzha, Kerala
Phone number: +91-477-2312258
Unnithan
Address: Haripad, Alappuzha, Kerala
Phone number: +91-477-2412409
Crown Bakery
Alappuzha HO ,
Alappuzha,
C M Stores
Address: Mannar, Alappuzha, Kerala
Phone number: +91-477-2312649
Exporting Network

Majic Taste is planning to export its products to GCC Countries. During the
initial stages the products will be made available in all the leading outlets in gulf
countries. Exporting will be done through a prominent exporter in Kerala.

Pricing Policy

As the products are marketed as a healthy snack so the company is liable to

maintain prices at par to the competitors due to superior quality. Company is
planning to give better promotional rates to the retailers. This is done as a part
of promotional activities for the brand. Certain points are to be taken into
consideration while framing a pricing policy

 How much is the cost price of the product?

The cost price of the product will be depending on the purchase price of
the raw materials, cost of labor, cost of promotion activities and other
overhead expenses involved in production
 What are the marketing techniques to be used?
Majic taste will need lot of promotion activities in the introduction stage.
More promotion has to be done in supermarkets itself. This will be more
effective and less expensive.
 What is the price range of competitors?
The identified competitors of Majic Taste are Thalolam –Rs25 / pack
Dev Snacks –Rs 25/Pack, Groves – Rs 35, Fresh snacks-
 Who all are the targeted customers?
 Majic Taste mainly concentrates on middle and above middle level
people.
 What will be the profit target of Majic Taste?
Initially the profit will be very low as the product is in introduction stage.
More promotional activities need to be done at this stage.
 What will be the margins to the intermediaries?
Distributors and retailers will demand for more margins to place the
product. But once the product hits the market they will be willing to
decrease the margins.

6.0 Management Summary

Mrs. Ghirija Kumary is the proprietor of New Majic Food Industries. Mr. Saleem will be
the managing the day to day activities of the firm. He will be responsible for Purchase
and Production department. Mr. Saleem is having 20 years of experience in snacks and
chips industry. A Chief Operations Manager is to be appointed for controlling the
Marketing and Finance departments.

6.1 Personnel plan

 Production & Operations Head
 Marketing Manager
 Accounts & Administration Executive
 Production In charge
 Production & Packing Staffs
 Sales Executives
 Drivers
6.2 Organization Structure

Properitor

Production &
Operations
Head

Accounts &
Marketing Production
Administration
Manager Incharge
Officer

Sales Production &

Drivers
Executives Packing Staffs
 Recruitment Plan for New Majic Food Industries

The recruitment and selection is the major function of the human resource department and
recruitment process is the first step towards creating the competitive strength and the strategic
advantage for the organizations. Recruitment process involves a systematic procedure from
sourcing the candidates to arranging and conducting the interviews and requires many
resources and time. A recruitment plan establishes an understanding of the job so you can hire
the most qualified applicant. The plan lays out the major responsibilities of the job, identifies
what is needed to perform the job, and identifies the most effective selection procedures to
use. New Majic Food Industry is planning to recruit employees for its Production department,
Marketing department, Accounts and Administration department. The main procedures
involved in recruitment are

 Identifying the Vacancy

This process involves the identification of vacancies in which the employees to be
recruited. New Majic industries must recruit employees for the following posts.
 Marketing Manager (1)
 Accounts & Administration Officer(1)
 Production in charge(1)
 Production Staff(9)
 Sales Executives(3)
 Drivers(3)
 Prepare job description and person specification
The jobs of each of the employees that are going to recruit must be clearly been
identified and approved by the management. The job description of the staffs in New
Majic is to be clearly defined.
1. Marketing Manager
Marketing Manager is the key person in the company and hence he should be a
suitable person with required skills. He is the person who is supposed to coordinate
all the activities in the marketing department.
Required Qualification and experience:
Age : Around 30 years
Qualification : Graduation (MBA preferred)
Experience : 3+ years experience as manager in any industry

2. Accounts & Administration Officer

Accounts and Administration officer is the person who is responsible for all kind of
administrative works in the company. She/he will be the person who act as a
accountant and perform all kind of accounting jobs.
Age : Around 25 years
Qualification : B Com (MBA preferred)
Experience : 2+ years experience as accountant

3. Production in charge
Production in charge is the person who acts as a head of the production
department. He will be responsible for coordinating all the activities in the particular
department.
Age : Around 35 years
Experience : 2+ years experience in the same field
 4. Production & Packing Staffs
Production & Packing staffs will be responsible for maintaining the quality of the
products. They must be experienced in production of snacks.
Age : Around 30 years
Experience : 2+ years experience in the same field

5. Sales Executives
Sales Executives are the field force of the company. They require some basic sales
traits and they need to be proactive and self motivated.
Age : Around 25 years
Qualification : Graduation and above
Experience : 1+ years experience in sales field
6. Drivers
Drivers are responsible for maintaining route sales along with sales executives. They
must have a good knowledge of each of the routes identified by the company.
Age : Around 30years

Requirement : Must have a valid driving license and having

experience in route sale

 Advertising the vacancies

The recruitment advertisement should be placed in leading newspaper a one week
before the recruitment is going to take place. All the vacancies must be included and the
requirements should be clearly specified for each of the posts. The advertisement
should include the key recruiting person’s contact details. The details about salary
should not include in the advertisement. The venue for the interviews must be fixed at
the time of giving advertisement.
Planned date of advertisement : 19-10-2011
Medium : Malayala Manorama (Avasarangal)
 Follow up the advertisement
After the advertisement the candidates will call or respond to the contact details
given in the advertisement. The calls must be clearly attended and the full details
regarding the candidate should be collected.
Follow up in charge: Sumeesh V K

 Short listing of candidates

This process includes the selection of the candidates those having the essential
requirements to the posts we have and who are being interviewed. All the shortlisted
candidates should inform the date, day and venue of the interview. There must only be
10 or 15 candidates given appointment at a time. Inform the candidates about the
credentials they need to bring at the time of interview.

Short listing date : 24-10-2011

Intimating the candidates : 24-10-2011
 Preparing for the interview
An interview analysis sheet should be made by the interviewer to evaluate all the
candidates. The marks can be given by the interviewer. This helps in assessing each
candidate and to take decisions. The key person of the company and the recruiting
person must be in the panel of interview.
Interview Panel
1. Mr. Saleem C Muhammad
2. Mr. Ranjith A R
3. Mr. Deepesh M
4. Mr. Sumeesh V K
 Conducting interview and Decision making
Venue:
The recruitment process must starts from 10 am onwards. The details of each
candidate must be cross checked at the time of interview. Salary of the candidates
must only been decided after the interview but a predefined structure should be there
before conducting the interview.
Responsible Person – Mr Saleem

 Offer Letter
After finalizing the candidate to a post an offer letter should be given to him/her.
An offer letter must contain the name of the post he is selected for. The salary the
details about leave and all the HR policies regarding the employee should be clearly
been defined in an offer letter. Offer letter must be prepared in two copy one for the
employee and the other for HR purpose.
 Action Plan for New Majic Food Industries

Sl. Responsible
Activity Description Start Date End date
no person
 Preparation of
Project plan for
1 Project Plan 27-09-2011 28-09-2011 Deepesh
Majic Taste

 Designing a logo
26-09-2011 Ranjith
for Majic Taste
 Coordinating with
2 Logo 26-09-2011 28-09-2011 Deepesh
designer
 Finalizing the logo
28-09-2011 Saleem

 Sourcing quotation 28-09-2011 Deepesh

from company
 Making the 29-09-2011
3 Website payment 29-09-2011 Saleem
 Registering the
website 29-09-2011 Software
Firm
 Applying for GS1 22-09-2011 Sumesh
bar-coding for
Majic Taste
 Making payments 22-09-2011 Saleem
and send DD
4 Bar-coding 30-09-2011
 Coordinating with 29-09-2011
GS1 Deepesh
 Availing company
prefix number 29-09-2011

 Finding cylinder
26-09-2011 Deepesh
making parties
 Sending quotation Deepesh &
27-09-2011 30-09-2011
5 Packaging request to parties Saleem
 Finding packaging
designing parties 26-09-2011 Saleem
 Placing orders 08-10-2011 08-10-2011 Saleem
 Collect finished
Collection of
6 packing pouches Saleem
packing pouches
from packaging
 company

 Complete Business
Plan with initial 03-10-2011 08-10-2011 Sumeesh
7 Business Plan market study
 Approving the plan
Saleem
 Recruitment
Preparation of Advertisement
8 10-10-2011 10-10-2011 Sumeesh
Advertisement Format

 In Manorama
Giving
9 Newspaper 19-10-2011 19-10-2011 Saleem
Advertisement
 Call coordination 19-10-2011 24-10-2011 Sumeesh
 Short listing of
24-10-2011 24-10-2011 Sumeesh
10 Advt Follow Ups candidates
 Intimation to 24-10-2011 24-10-2011 Sumeesh
candidates
 Arranging venue
Venue
11 for recruitment 19-10-2011 20-10-2011 Saleem
Arrangement
 Recruitment to be
Saleem,
12 Recruitment done at Adoor 27-10-2011 27-10-2011
Sumeesh
 Collecting the list 14-10-2011 14-10-2011 Sumeesh
of distributors
 Preparing brochure 15-10-2011 18-10-2011
Sumeesh,
for distributors Saleem
 Fixing the margin Sumeesh
Finding and terms of 17-10-2011 17-10-2011
13 Saleem
Distributors conditions
 Discussion with
distributors 19-10-2011 22-10-2011 Saleem
 Finalizing
distributors 24-10-2011 24-10-2011 Saleem

 Collecting the list 14-10-2011 14-10-2011 Sumeesh

of Exporters
Sumeesh,
 Preparing brochure 15-10-2011 18-10-2011
14 Finding Exporters Saleem
for Exporters
 Fixing the margin Sumeesh
17-10-2011 17-10-2011
and terms of Saleem
 conditions
 Discussion with 19-10-2011 22-10-2011 Saleem
Exporters
 Finalizing Exporter 24-10-2011 24-10-2011 Saleem

 Defining job
Defining job responsibility of 12-10-2011 12-10-2011 Sumeesh
responsibility of employees
15 employees and  Prepare reporting
preparing formats for each 13-10-2011 13-10-2011 Sumeesh
reporting formats employee

 Discussion with
25-10-2011 25-10-2011 Sumeesh
software
companies 25-10-2011 27-10-2011 Sumeesh
Finding a good  Availing quotation
16 Management  Conducting demo 01-11-2011 01-11-2011 Saleem
software presentation
 Finalizing and Saleem,
installing 02-11-2011 03-11-2011
Sumeesh
 Welcoming the
Sumeesh
newly joined
04-11-2011 04-11-2011 Deepesh,
employees to the
Joining of Saleem
organization
17 employee and job
 Providing job
induction Sumeesh
detailing to
04-11-2011 04-11-2011 Deepesh,
employees
Saleem
 Initial market study
Marketing
18 Market study by marketing team 05-11-2011 10-11-2011
Manager
 Purchase of Saleem,
requires raw 07-11-2011 08-11-2011 Production
materials and start team
Raw material
the production
19 purchase and
process Packing
production start up
 Packing of finished 10-11-2011 Staffs,
goods Saleem
Sales
 Move into the
11-11-2011 Executives,
proposed market
20 Commercialization Drivers
 Sell the product
Sales
11-11-2011
Executives
  Complete
evaluation study of
21 Evaluation study 18-11-2011 18-11-2011 Sumeesh
the project