UX Design

 UX Foundation & Understanding | UX Analysis | Design thinking

o Thinking out of Box
o Empathy
o Design thinking process
 Emotional design thinking
o Emotional product design
o Three levels of product design (viseral, behavioural, reflective)
o Affective and cognitive process systems
o Maslow hierarchy of needs

User centered process

 Identifying stakeholders, Stakeholder Interviews

 Competitive Analysis & Target audience
 User Personas & Scenarios
 Process Flows, Journey maps
 Information Architecture
 User research techniques, Usability testing & Card sorting
 Human Computer Interface
 Wireframing & Prototyping - Balsamiq, Axure, Visio

HCI & Interaction Design

 Introducing HCI, Interaction Design

 Perception, cognition
 Implementation
 Evaluation and Validation

UI Design

 Understanding UI specifications
 Design Principles
 Visual Design concepts
 Graphical User Interface
 Design tools - Adobe Photoshop, Illustrator, Fireworks
 Navigation and Structure
 Composition and Layout design
 Design icons, graphic symbols, typography, colour theory
 UI design patterns and Style guides
 Designing templates using UI tools
 Designing mock-ups
 Wrap up
 Portfolio
 TOOLS YOU WILL LEARN
 Balsamiq, Axure R, Justinmind, Visio

 UI Design tools - Adobe Photoshop, Illustrator, Fireworks

Invision,Adobe XD, Figma

 Preface – The Anatomy of the Course

 Introduction to User Experience Course
 Who will benefit from this course and how
 What you need to know before you start
 How Do We Use Technology?
 Using Web Today
 Our Devices - PC - Mobile - Tablet and More
 Technology and Design Thinking

 Introduction to Elements of User Experience

 User needs and product objectives
 Features and Functionality
 Content
 Information Architecture
 Interaction Design
 User Interface Design
 Navigation Design
 Information Design
 Visual Design

 Empathy – Who is the user?

 Defining user segments for a Product
 Surveys, Interviews and Focus Groups
 User Persona
 User Journey and Storytelling
 Exercise – Hands-on case study
 The Beginner UX Research Toolkit for Agile Web Design
 The UX Designer 5 Minute Guide to Lean Personas
 What Are and How to Create Personas Step By Step Guidelines Of Everything

 Defining the Product

 Problem Statement – What is troubling your user?
 Product Objectives – Why do you need the product?
 Useful and Usable – Features and Functionality
 Hands-On Case Study – Feature Functionality Matrix
 Information Architecture – The Map
 Mapping Hierarchies
 Mapping Business Processes
 The Concept Map and Site Map
 Hands-On Case Study – Site Map

 Interaction Design
 Mapping User Task flows
 Blind Prototypes
 Hands-On Case Study – Offline Workflow
 Hands-On Case Study – Online task flow

 Prototype – User Interface Design and Navigation

 Understanding Page Elements
 Content Structure
 Best Practices in Navigation
 Hands-On Case Study - Wireframes and Clickable Prototypes - Blind Prototype
 Hands-On Case Study - Wireframes/Prototypes

 User Testing
 Preparing for User Tests – Taskflows
 Simple and Conversational
 The User Experience Bug list

 Information and Visual Design

 Elements of Visual Design - Colour, Typography, Imagery and Style
 Elements of Visual Design Excercise - Colour, Typography, Imagery and Style
 Six Pillars of Branding - Six Brand Pillars, Minimum Viable Brand

 Content and Excercise

 Site Map and Content Inventory
 Content Strategy and Curation
 Content Schema and Structure
 Instructional Content

 The Product
 Experience outside the Product
 User Acquisition and Retention
 The Future of User Experience

 Projects
 Design an e-commerce website - Designing a complete e-commerce website product
from scratch, using only the client’s requirements, analyzing the user flow and by
building wireframes.
 Design a Content Management Website - Designing a complete website product for
managing content from scratch, using only the client’s requirement.
 Save Tiger - This project will help you to learn how to make a newspaper ad and
poster. You will learn how to use different types of tools, composing text for design,
giving effects on text, principles of design, image editing.
 Creative Educational Event - This project will help you to master concepts like
Photoshop layers, learn how to use different types of tools, how to compose text for
design, add effects on text, principles of design.
 Food Product Poster - This project will help you master concepts like Photoshop
layers, colour, selection tools. You will learn how to add text on images and adding
effects on them.
 Design Institute - This project will help you to master the layers tool, how to use
colors, tint, opacity and stroke, alignment in designs, modifying text to an image,
adding Text on Image

 Projects
 The course culminates in an enterprise project for a fictitious client that will expose
you to every stage of the UX design process – from identifying the user to defining
the product, interaction design, information and visual design and user testing. The
project is an opportunity for you test your UX skills and demonstrate your ability to
invent solutions for real world problems.
 Portfolio Development
 Our course is designed to give you plenty of hands-on experience in the various
stages of design. By completing the projects listed above you will not only become
proficient at using the different tools of UX design but will also have a good body of
work to show prospective employers.

 Mobile ,Web ,Desktop, IOS, Windows, Android