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Topic 2 Review (Answer) - TQM
Topic 2 Review (Answer) - TQM
TOPIC REVIEW 2
(Quality and Competitiveness Advantage)
1. Explain how a total quality perspective can support the six characteristics of
competitive advantage introduced at the beginning of the chapter. (3 Marks)
2. Discuss the three basic types of competitive advantage. Can a company achieve all of
them? (3 Marks)
5. How is agility a source of competitive advantage? What relationships does agility have
with quality? (3 Marks)
1
A : Agility is the ability to adapt to changing environment conditions such as changes in
technology or changes in consumer demands. It also relates to variety or the ability to
offer a wide range of products and options.