BUILD AND

GROW YOUR
ONLINE
STORE

Venturing into E-Commerce

Naturely's Story

A marketplace platform for

health food, natural,
sustainable products and
wellness experiences
Choose the Right Product
It is the solution to a problem

It needs to be viable for e-commerce

Find trending products, browse KickStarter, Facebook Ads

Carry out market research

It needs to be differentiated from competition

Define Target Market
Customer Personas
Audience demographic
Psychographic

Research on competitors - who are they targeting to

Build an audience before launch: Facebook page or Instagram

account
Build Simple Landing Page
Create a Landing Page using Wordpress or LeadPages to
build a wait list

Incentivise social media followers to sign up for early bird

discounts

Write blog articles, interact with pre-customers

Build Your Site
Easy to learn and navigate
Rich CMS capabilities
Opensource, full control for
customisations
Affordable to hire developers
Not an e-commerce first platform
Plugin conflicts can become a
problem
Requires a lot of maintenance to
stay secure
More intuitive
Easy to use for beginners
Hosting and SSL Included
Requires less development
Fees can increase significantly
Weak catalog scalability
Lack of complete flexibility
Weak CMS capabilities
Flexible and scalable
Good core functionality
Multiple editions
Can host multiple websites on
the same installation
More expensive to hire
developers
High learning curve
Themes are more
complicated to implement
Marketplace Websites
Unique products from independent craftspeople
in Australia and world wide

Aussie's Etsy - handmade, crafted in Australia

Started with books, now sells everything

Australia's first marketplace for health food,

natural, sustainable products and wellness
Digital Marketing
Social Media Marketing
Influencer Marketing
Email Marketing
Paid advertising: SEM, Google Shopping, Facebook Ads
Build a marketing funnel
Create good content
Retargeting ads
SEO
Google Business Listing
SEO-Friendly URLs
Great content with your keywords
Directory listing
Links from other sites to your site
Other Tips
E-Commerce is still relatively new, 10% of global retail sale
Not only about selling products, but also services online
Be Patient
Other traditional marketing strategies: trade shows,
networking, weekend markets.
 “Chase the vision, not the money; the
money will end up following you.”  –
Tony Hsieh, CEO, Zappos

ann@naturelyshop.com.au
www.linkedin.com/in/annphan/

Thank you