OF SOCIAL MEDIA AND ITS INSTAGRAM FILTERS – SOCIETAL STANDARDS OF BEAUTY ARE BECOMING MORE AND MORE IMPOSSIBLE CAUSING A FRENZY OF SPLURGING ON PRODUCTS WHICH PROMISE TO MAKE US MORE IG-WORTHY. HOW TO FEEL CONFIDENT WITHOUT GOING OVERBOARD? IN THIS EPISODE – LET’S BANK ON -- BEAUTY ON A BUDGET. PHYSICAL BEAUTY IS A TOUGH NUT TO CRACK. ON THE ONE HAND – WE WANT TO BE OURSELVES AND NOT BE PRESSURED BY THE SOCIETAL STANDARDS OF BEAUTY. BUT ON THE OTHER HAND, BEING CONSIDERED BEAUTIFUL BY OUR PEERS GIVES US THE SELF-CONFIDENCE THAT WE NEED TO ACHIEVE IN MANY OTHER FACETS OF OUR LIVES.
AND WHILE A WORLD FREE OF
INSTAGRAM FILTERS, PHOTOSHOP, AND MAKE-UP TRANSFORMATIONS MAY BE IDEAL TO SOME, THE TRUTH IS, MOST OF US STILL LOVE THE IDEA OF GETTING DOLLED UP AND FEELING SPECIAL ONCE IN A WHILE.
EVEN IF EVERYONE AGREES THAT
BEAUTY IS ABOUT OUR INNER GOODNESS AND PERSONALITIES, WE ALSO CANNOT DENY THAT DECADES OF RESEARCH SHOW THAT EXTERNALLY ATTRACTIVE PEOPLE ARE SOMEHOW PERCEIVED TO BE MORE INTELLIGENT, SOCIABLE, TRUSTWORTHY, HONEST, CAPABLE, COMPETENT, LIKABLE, AND FRIENDLY – AND ULTIMATELY, WE KINDA WANNA BE LIKE THEM!
BUT FEELING BEAUTIFUL -- AND HAPPY
AND POWERFUL -- IS A DIFFERENT STORY ENTIRELY THAN HAVING SOCIETY TELL US WE'RE BEAUTIFUL. AS MANY MODELS CAN TELL YOU, YOU CAN LOOK PERFECT AND YET FEEL INADEQUATE. SO HOW DO WE ENHANCE FEELING BEAUTIFUL OR BEAUTY SELF-ESTEEM? A PSYCHOLOGY TODAY ARTICLE SAYS IT’S A COMBINATION OF HOW WE ACTUALLY LOOK (GENETICS) -- HOW WE TAKE CARE OF OURSELVES (HEALTH AND GROOMING) – AND HOW WE FEEL ABOUT HOW WE LOOK (POSITIVE SELF-REGARD).
WHAT WE NEED TO UNDERSTAND IS THAT
THE IDEAL BEAUTY CHANGES ACCORDING TO CULTURE AND TIME AND IS EXTREMELY FLUID. THE PROBLEM IS THAT NOW – BECAUSE OF TECHNOLOGY – CERTAIN DOMINANT SOCIETIES CAN SET THE STANDARDS OF BEAUTY THROUGH CELEBRITIES, FASHION MAGAZINES, AND SOCIAL SITES. THIS MAKES THINGS MUDDLED AND DIFFICULT. WHEN YOU HAVE STANDARDS NOT APPLICABLE TO YOU, IMPOSED UPON YOU, YOU END UP FEELING THE NEED TO CHANGE WHO YOU ARE.
THE PSYCHOLOGISTS SAY -- INSTEAD OF
BELIEVING IN A BEAUTY STANDARD OF OTHERS, YOU CAN CREATE YOUR OWN. YOU CAN DO THIS BY WRITING DOWN QUALITIES ABOUT YOURSELF THAT YOU LIKE – BOTH PHYSICAL AND PERSONALITY-WISE. THEY ALSO SAY NOT TO CONFUSE ATTRACTIVENESS WITH PERFECTION, BY ACKNOWLEDGING THAT VARIABILITY IS AN INHERENT ASPECT OF TRUE ATTRACTIVENESS. HASHTAG, BEAUTY IS DIVERSITY.
IN A NUTSHELL – THE KEY IS OPTIONS
AND INDIVIDUALITY. IT’S OKAY TO HAVE DIFFERENT STANDARDS OF BEAUTY. WE SHOULD NOT ALL BE LOOKING THE SAME!
NOW HAVING SAID THAT – AND BEING
MINDFUL THAT PHYSICAL BEAUTY IS ONLY ONE ASPECT OF ATTRACTIVENESS, IT’S STILL ONE THAT YOU MAY CONSIDER IMPORTANT – SO IMPORTANT IN FACT THAT PEOPLE SPEND MONEY ON IT AND BEAUTY IS ONE OF THE LARGEST INDUSTRIES IN THE WORLD. THE MAKE UP INDUSTRY ALONE IS WORTH 382 BILLION DOLLARS GLOBALLY. ACCORDING TO MONEY MAGAZINE, THE AVERAGE WOMAN WILL SPEND $15,000 DURING HER LIFETIME ON BEAUTY PRODUCTS. AND $3,000 OF THAT IS DEDICATED TO MASCARA ALONE. ACCORDING TO STATISTICA -- THE GOOD NEWS IS THAT CONSUMERS ARE ALSO SHIFTING TOWARDS MORE NATURAL OR ORGANIC MAKE UP WITH 40% CITING THIS PREFERENCE.
WHILE WE DON’T HAVE STATISTICS FOR
THE PHILIPPINES, IT’S SAFE TO SAY THAT WE FILIPINOS ARE SUCKERS FOR SELF-CARE. HOW MUCH MONEY DO WE SPEND ON HAIR, NAILS, HILOT MASSAGES -- EVEN IN A PALENGKE, ONE IS LIKELY TO FIND A MANICURISTA SERVICE.
SO IT’S REALLY CONFUSING WHEN
COMPANIES SAY WE ARE BEAUTIFUL THE WAY WE ARE AND THEN SUBTLY TRY TO SELL US MORE PRODUCTS TO MAINTAIN OR ENHANCE THAT BEAUTY; THEY'RE SIMULTANEOUSLY TELLING US THAT WE'RE BEAUTIFUL AND YET NOT BEAUTIFUL ENOUGH. SO HOW CAN WE BE BEAUTIFUL AND YET RESPONSIBLE CONSUMERS? HERE ARE SOME TIPS.
TIP NUMBER ONE. INVEST IN A BETTER
LIFESTYLE -- THE BEST WAY TO SAVE MONEY ON BEAUTY PRODUCTS IS TO HAVE GOOD SKIN AND THE BEST WAY TO HAVE GOOD SKIN IS TO HAVE A HEALTHY LIFESTYLE. WE ALL KNOW THAT SMOKING, SUN EXPOSURE, AND DEHYDRATION FROM THINGS LIKE ALCOHOL IS BAD FOR OUR SKIN CELLS. SO FIRST FEEL HEALTHY AND SEE HOW THAT CHANGES YOUR SKIN AND RADIANCE BEFORE SPENDING A FORTUNE ON TRYING TO COVER UP YOUR TIREDNESS!
TIP NUMBER 2: DO IT YOURSELF. THERE
ARE MANY HOME REMEDIES NOW THAT ALLOW YOU TO CREATE YOUR OWN HOME SPA OR SALON – LIKE HAIR TREATMENTS, MANIPED KITS, AND OF COURSE THOSE KOREAN FACE MASKS!
TIP NUMBER 3: BUY IN SMALL QUANTITIES
AND PUT TESTERS TO GOOD USE. BEAUTY TRENDS CHANGE ALL THE TIME AS DO FORMULATIONS, YOUR LIFESTYLE ALSO CHANGES AND EXPERIMENTING IS FUN! TRY OUT DIFFERENT THINGS IN SMALLER SIZES. THIS WILL MAKE YOU WANT TO MAKE TIPID AND ALSO TEACHES YOU TO CONSUME ENTIRELY BEFORE BUYING SOMETHING NEW. MAKE-UP EXPIRES AND KEEPS BACTERIA SO KEEPING SMALLER SIZES KEEPS YOUR ITEMS FRESH.
TIP NUMBER 4: GO ORGANIC. COCONUT
OIL IS AN AMAZING RESOURCE WE HAVE READILY AVAILABLE HERE IN THE PHILIPPINES THAT MARKETS ABROAD GO GAGA OVER. USE IT FOR YOUR HAIR, AS YOUR MAKE UP REMOVER, MOISTURIZER, MOUTHWASH, WHAT HAVE YOU. OTHER THINGS YOU CAN USE ARE HONEY, OATMEAL, GREEN TEA TONERS, LEMON (FOR WHITENING SCARS), AND BAKING SODA AS SCRUBS. PICKING UP STONES ARE AN AMAZING WAY TO GET A POMICE AND EVEN GUGO CAN BE BOUGHT IN THE PALENGKE TO CREATE YOUR OWN SHAMPOO! LOOK AT PACKAGING WHEN YOU PURCHASE ITEMS – IF THESE ARE SUSTAINABLE AND REUSABLE. FINALLY TIP NUMBER 5 -- SET A MONTHLY BEAUTY AND PAMPER BUDGET -- WRITE DOWN WHAT YOU SPEND AND SEE WHAT YOU CAN CUT DOWN. BE A SERIOUS BEAUTY CONSUMER, DISCRIMINATING AND WRITE REVIEWS. REMEMBER UNLIKE SHOES OR CLOTHING, THESE ARE PRODUCTS THAT ARE INGESTED IN THE SKIN AND THUS SHOULD BE FDA APPROVED AND CRUELTY-FREE.
MORE TIPS ON HOW TO BE BEAUTIFUL
INSIDE OUT? FORMER MODEL TURNED AWARD WINNING ENTREPRENEUR RISSA MANANQUIL-TRILLO FOUNDER OF HAPPY SKIN TELLS US HER JOURNEY TOWARDS FEELING BEAUTIFUL.