THE COMPARATIVE STUDY OF PASTIL RESTAURANTS IN GENERALSANTOS CITY

STATEMENT OF THE PROBLEM

The proponents of this research would like to determine the Comparative study of Pastil

Restaurants in General Santos City

1. Profile of Pastil Restaurants in General Santos City such as:

a. Proprietorship

b. Operation Hours

c. Number of employees

d. Years of existence

e. Promotional Activities

f. Facilities

2. Demographic Profile of Respondent such as:

a. Age

b. Gender

c. Marital status

d. Occupation

e. Reason for Buying

3. Product Attributes of Pastil Restaurants in General Santos City Such as:

a. Toppings

b. Side dish

c. Size

d. Shape

e. Packaging

f. Sauce

g. Add-ons

4. Proposed Marketing Strategies for Pastil Restaurants in General Santos City.

a. Product

b. Price

c. Place

d. Promotion
Objective of the study

In this research, the proponents would like to study entitled” The Comparative Study of

Pastil Restaurants in General Santos City” this study is attempt to examine a different

Marketing Strategy of the business and provide baseline information data.

Specifically, the proponents sought to answer the following questions below:

1. Profile of Pastil restaurants in General Santos City such as:

a. Proprietorship

b. Operation Hours

c. Number of employees

d. Years of existence

e. Promotional Activities

f. Facilities

2. Demographic Profile of Respondent such as:

a. Age

b. Gender

c. Marital status

d. Occupation

e. Reason for Buying

3. Product Attributes of Pastil Restaurants in General Santos City Such as:

a. Toppings

b. Side dish

c. Size

d. Shape

e. Packaging

f. Sauce

g. Add-ons

4. Proposed Marketing Strategies for Pastil Restaurants in General Santos City.

a. Product

b. Price

c. Place

d. Promotion
 Conceptual Framework

The Independent variable refers to profile of a random respondent in General Santos City. The

dependent variable also refers to the demographic profile of Pastil Restaurants in General

Santos City.

INDEPENDENT VARIABLE DEPENDENT VARIABLE

PROFILE OF PASTIL RESTAURANT

Demographic Profile of SUCH AS:
Respondent such as: a. Proprietorship
a. Age b. Operation Hours
b. Gender c. Number of employees
c. Marital status d. Years of existence
d. Occupational Status e. Promotional Activities
e. Reason for Buying f. Facilities

CONTROLLABLE VARIABLE

The Comparative study of Pastil

Restaurant in General Santos City.
 QUESTIONNAIRE FOR THE OWNER OF THE BUSINESS

QUESTIONNAIRE FORM FOR “ THE COMPARATIVE STUDY OF PASTIL

RESTAURANT IN GENERAL SANTOS CITY”

INSTRUCTION: Please choose one and put check () mark for your best answer or

write your answer on

spaced provided.

Name of the owner: _________________________

Age:  25 -30 31-35 36-40 41- 45 46-

50 51 and above

Sex: MALE FEMALE

Occupation: Student Employed Unemployed

Others

INSTRUCTION: Please choose one and put check () mark for your best answer or

write your answer on space provided.

1. What form of organization is your business?

Single Proprietorship Corporation

Partnership others, please specify____________

( ) Joint Venture
2. How long is the operation hours of your business?

4-8 hours 9- 12 hours

24 hours others, please specify____________

3. How many people are employed in your business?

3-10 11- 15

16- 20  others, please specify_____________

4. How many years does your business existed?

3-5 years 6-10 years

10- 15 years others, please specify ____________

5. What are the promotional activities of your business? Please state your answer.

1.______________ 4.____________

2.______________ 5.____________

3.______________ 6.____________

6. How many customers can occupy in your restaurant?

 10-20 21-30 31-40 41 and up

7. What facilities does your store have?

1.______________ 4._____________

2.______________ 5._____________

3.______________ 6._____________
8. What are the toppings of your pastil did you offer?

1.) __________________ 4.)________________

2.) __________________ 5.) _________________

3.) ___________________ 6.) _________________

9. What are the side dishes did you offer?

1.) ____________________ 4.) ___________________

2.) ____________________ 5.)____________________

3.) ____________________ 6.) ____________________

10. What are the sizes of your Pastil Product?

Small Medium Large

11. What are the shapes of your Pastil Product?

Round Square Rectangle  Others, please specify, _____________

12. What packaging did you used?

Banana leaves Plastic Cellophane Paper

other, please specify,___

13. What are the sauces did you offer?

1.______________ 4._____________

2.______________ 5._____________

3.______________ 6._____________

14. What are the other products or add-ons did you offer?

1.______________ 4._____________

2.______________ 5._____________

3.______________ 6._____________
 QUESTIONNAIRE FOR THE RESPONDENT

QUESTIONNAIRE FORM FOR “THE COMPARATIVE STUDY OF PASTIL

RESTAURANT IN GENERAL SANTOS CITY”

INSTRUCTION: Please choose one and put check () mark for your best answer or

write your answer on

spaced provided.

Name of Respondent: _________________________

Age:  18 -25 26-30 31-40 41- 45

46-50 51 and above

Sex: MALE FEMALE

Occupation: Student Employed Unemployed

Others

INSTRUCTION: Please choose one and put check () mark for your best answer or

write your answer on space provided.

1) What do you consider first in buying pastil?

Toppings Side dish  Size others, please specify __________

2) In what reason why you are buying pastil in a Pastil Restaurant instead in the

street?

( ) Toppings and Side Dish ( ) Clean and safety ( ) Comfortable

( ) other, please specify_______

3) How frequently do you consume Pastil at Pastil Restaurant?

Daily Alternative Weekly other , specify___________

4) How many piece of pastil did you consumed in one meal?

 1-2 3-4 5-6

Others, please specify_____________

5) How much is your average monthly income( if working )

Php 5,000 -10,000 Php 11,000 -15,000 16,000-20,000

Php 21,000- 25,000

6) How much is your average monthly allowance ( if student )

Php 500 -1,000 Php 1,500 -2,000

Php 2,100 – 2,500 Php 2,600 – 3,000

7) What packaging do you prefer?

Banana leaves Plastic Cellophane Paper

other, please specify,_____

8) What is the usual time you are buying Pastil?

 Morning Noon Afternoon Evening Midnight

9) Who is your companion when you buy pastil?

 Family Friends Classmates others, please specify_________

10) Would you buy Again?

Yes No
SIGNIFICANCE OF THE STUDY

To the Customer, The result of this study will help the customer recognize the
existence of Pastil Restaurants in General Santos City.

To the Pastil Restaurants, The result of this study will be an indication of the
competency of each Pastil restaurant in terms of product and services.

To the Researcher, The result of this study will help the researcher to uncertain the
proposed marketing strategies for Pastil Restaurant in General Santos City.

To the Future researcher, The result of this study will benefit the future researchers in
gaining information for their future study.

SCOPE AND DELIMITATION

The scope of the study entitled “ The Comparative study of Pastil Restaurants in General

Santos City” is focused on the Demographic profile of Restaurant as to; Proprietorship,

Operation Hours, Number of Employees, years of existence, Promotional activities, operation

hours, number of employees , Facilities and business permit and also the Demographic profile

of Respondents as to; Age, Gender, Marital Status, Occupation and Reason for Buying. The

Marketing Strategy of every Pastil Restaurant in General Santos City are also covered in this

study.

The researcher limit only (100) randomly selected people in General Santos City representing

as customer of every Pastil Restaurant.

 Chapter III

Methodology

This chapter presents and discusses the methods and procedures used in the

proponents in order to collect data and analysis, then the location of the study and

gathering instrument and the statistical treatment used in the research study.

Research Design

This study will use the descriptive method wherein the researchers will gather data.

In this study, researchers will try to ascertain The Comparative Study of Pastil

Restaurants in General Santos City in terms of Product and Service. The

researcher will have questions to the respondents; customers of pastil restaurants in

General Santos City.

Research Locale

In gathering information, researchers query all registered pastil restaurants within

General Santos City.

Respondent of the Study

The research respondents are selected random people in General Santos City.
Research Instrument

The researchers provided 2 sets of questionnaires as instruments for gathering

data from the respondents. Set 1 is the questionnaire prepared for the Pastil

Restaurants in General Santos City, and Set 2 is the questionnaire prepared for the

random people in General Santos City.

Data Gathering Procedure

To get the data required for the research, the researchers done these steps:

1. Conducted an interview to the the Pastil Restaurants in General Santos City using

the Set 1 questionnaire.

2. Conducted an interview to the random people in General Santos City using the Set 2

questionnaire.

Statistical Treatment

The data in this study were treated with precise statistical formula.

P = f/n x 100%