Section 1 0310

St. Joseph College – Olongapo Inc.
(Senior High School Dept.)

10 Fontaine St., East Bajac – Bajac, Olongapo City, 2200
Technical Vocational – Information Communication Technology
DTI BUSINESS PLAN
EXECUTIVE SUMMARY
1. Brief Description of the Project
The project aims to give people a great time with the products and services
whilst not spending too much money. It also serves a variety of food choices to the
customers wherein it is ‘affordelicious’ and convenient as they do not have to go
somewhere far only to buy snacks and refreshments; even for the fun and leisure
of playing in an arcade, the business exhibits fun-to-play games as well in the
building.
2. Brief Profile of the Entrepreneur
Ms. Fatrizha Alejah F. Boongaling is a consistent honor student and already
achieved the high honor in Grade 12. She became the ICT Society Grade 11
Representative and Grade 12 class PIO. She is good at having conversation and
she is approachable.
Ms. Desiree Irah C. Dominguez is a consistent honor student since Grade 10 to
Grade 12. She is knowledgeable with various things and seeks to know more in a
casual way of learning. Recently, she has completed her work immersion and
received good remarks with her work and service.
Mr. Pocholo L. Gopez is normal student. He is an honor student that does his
works diligently. He is also a representative in ICT Society that assist in events.

Mr. Wylabel T. Manalang is a consistent honor student from Grade 11-12. He is
good at drawings, especially digital art and animation. Some people think he is
weird but in reality, he is really kind and friendly.
Ms. Julianne E. Patungan is a consistent honor student from Grade 10-12. She is
quiet but friendly and approachable person. Her parents also owns an apartment
as their business and she helps them to manage it. She became the class Auditor
in Grade 12; class and ICT Society Treasurer in Grade 11 and 12.
Mr. Christian Yashuar T. Surla is a Grade 12 student under the strand of ICT. He
have an interest in puzzles and math. Currently the ICT Society President and the
classroom President. He is lazy but reliable, mostly introvert. Has a little bit
experience of having own business and helped at his mother’s sari-sari store.
3. Project’s Contributions to the Economy
The business project, which is an Arcade and Café is beneficial for the
economy as it can bring fun and entertainment for interested customers. It would
gradually help for the growth of electronic arts, and entertainment. This kind of
business can sustain happiness and enjoyment its’ customers in order to keep
them entertained, and so that they can also relax and let out their stress by playing
games and/or by eating to their heart’s content.
Young players would also learn how to face different kinds of challenges with
games that would enhance skills and knowledge depending on the aspect of what
game that they fancy. This project can also be an addition for the future businesses
for a better way of improving our economy.

Section 1
MARKETING PLAN
1.1 Brand Name
Arcafé
The proponents decided to come up with the name ‘Arcafé’, which is a 2-in-
1 word for Arcade and Café. It can also mean “our café” as it is the proponents’
business and that the customers can also treat it as their home because everybody
is welcome here to relax, express, and enjoy its’ Arcade and Café to whatever
extent the service and products can give.
Figure 1.1 Arcafé’s logo

The main colors used in the logo is a solid, bright orange and also a gradient
of pink to brown. The colors chosen are unique, yet sustains the appealing motifs
to the eyes of the customers. The logo contains a coffee cup that has a design of
a joystick and underneath is a small plate for the coffee. The combination of the
given designs simply interprets the symbols of the arcade and the café that makes
up of the business.
The logo is simple a combination of both Arcade and Café, same with the
brand name. The cup with a coffee symbolizes the Café, while the joystick inside
the cup and the buttons over it symbolizes the Arcade’s feature of having them in
their machines.
1.2 Business Description
The business specializes in arcade machines (such as claw machines,
games like Pac-man, shooting games, etc.), a café that serves snacks and
beverages. What also makes the business unique is that the stock products
presented changes based on events or holidays every month and a system that
uses a card to load and buy only from the franchise and to collect points from their
arcade games with ease and convenience.

1.3 Description of the Product
Arcade Machines (Games)
Description Picture
Enemy shooting arcade - In this kind of arcade
game, a player uses a gun from the machine
wherein he has to shoot a specific enemy. This
also has various settings and platforms so the
player can be immersed in an area where there
is a terrorist or he will be placed in the area that
is abandoned and full of zombies. This can
accommodate single or dual-players in-game.
Claw machine(s) - This kind of machine offers a
variety of prizes such as stuffed toys, candies, or
even gadgets depending on the events or
holidays the business will open. The claw is
controlled by using a joystick wherein it is able to
move back, forth, and sideways. The claw
descends to its’ the destined location and
attempts to collect the prize when the player
presses a button to confirm it. There will be a
timer that will do a countdown while the player

decides where they will position the claw. The
timer only stops when the button is pressed or
when the time is already up.
Street Basketball Arcade Machine - This
basketball machine only consists of 5 balls. Every
shoot into the basketball ring is equivalent to 2
points. The player will have 30 seconds in the first
phase to reach 15 points, and it jumps to the next
level that is slightly more difficult than before and
so on. It allows the player to enjoy the game until
the allotted time is finally over. The player can
shoot in the basketball ring that is either steady
or moving sideways. The player will get the
available ball in front of him and must have a
specific score in order to continue. The higher the
score the player accumulates, the longer he can
play in the game. Every time the levels are
surpassed, the game gets harder and
challenging.
Pac Man- a 1980's arcade game that will be
included in the business as it was a famous game
for both young players and elderly. It is a survival
game wherein two or more ghost/ creatures are
chasing the character, it also depends on the
level. A cherry inside the level is an extra life. The
big circle gives an ability to eat the ghost for 10
seconds. It's a game where Pac Man eats circles
and must not touched by the ghost as the cherry
will be minimized. The goal of this game is to eat
all the circles to get into the next level.
Car racing game - A type of game where the
player must race to the finish line against another
player or an AI from the game. The controls are
almost the same as how a real car operates. The
game contains a variety of racing cars to choose
from (e.g., Lamborghini, Ferrari, etc.) that can be
unlocked if the player has enough money in-
game to buy it. It also has different types of
modes to choose from (e.g., arcade, casual
survival, etc.) It also has different settings of

places and weather conditions that can be
unlocked as the player progresses and is able to
buy them with the money collected in-game. The
machine also consists of a steering wheel, brake
and acceleration paddles. A manual on how to
play the machine is also included on a part of the
machine which is visible to the players in order to
understand how the game will be played.
Coin Pusher - These games are characterized by
multiple levels filled with medals or coins. ...
When a coin is dropped in, it falls onto one of the
platforms and has a chance of pushing some of
the other medals off of the edge and to the player
as its’ prize. Timing in dropping the coin is a skill
factor in the game. The type of coin accepted in
the game can only be one-peso coin(s), any other
coin different from what is mentioned will not be
able to enter the machine.
Table 1.1 Desciption of the Arcade Machines

Café
Description Picture
Sandwiches – These has different kinds which
are tuna, ham, and ham & egg. The prices will
differ depending on what kind of sandwich the
customer will choose.
Burgers – These are available with cheese or
cheese and egg. The prices will differ
depending on what kind of burger the
customer will choose. Vegetable is already
free for this product and optional for the
customers to add on.
Ice cream - This product is famous especially
for kids. It can be in a cone or in a cup.
Customers can also choose different flavors
that is available. The cups are available in
sizes in small, medium, and large.

Fries – Deep fried strips of potatoes which are
a very good combo for burgers. It also has
three flavors available: cheese, sour cream,
and barbeque.
Pasta - This food product has two (2) kinds of
sauce, a sauce for spaghetti, and for
carbonara. It is a heavy meal that is good to
fill up one’s stomach together with a nice
flavor to enjoy.
Hot and Cold Beverages (Tea, Coffee, Juice,
Shakes, Frappuccinos) - It is a product that
brings refreshment to the customers
depending to their tastes as it is available in
both hot and cold.

Tea – This is usually drank to clean a person's
intestine. It has a lot of proven good effects to
the body when ingested. This can be ordered
by customers who wants to have a healthy
and relaxing drink. Tea is available as a hot
beverage only.
Coffee - This gives adrenaline to a person and
makes them energized and awake. It is one of
the popular hot beverages in every cafes, as
it is tasty and relaxing to drink at any time of
the day. People usually order these in the
morning as it awakens them from head to toe.
Coffee also boosts them the energy they
need. Proponents will sell classic brew,
Americano, and mocha latte as their available
flavors. Coffee is available as a hot and cold
beverage.
Juice – This gives a refreshing taste and
feeling to the customer. It is also healthy since
these has fruit flavors such as orange,
pineapple, mango, cucumber, and four
seasons. Juice will be available as a cold drink
only.
Shakes – This also gives refreshing to the
customer because of the flavors and the cold
taste it brings. The flavors available are just
the same as what the juice’s offered flavors
are. Shakes will be available as a cold
beverage only.
Frappuccino – This is also one of the famous
beverages in a café. It can have different
toppings and flavors. The unique appeal of a
Frappuccino is the foam cream above it. The
flavors are Mocha, Cookies n Cream,
Chocolate, and Vanilla. The toppings may be

chocolate chips and/or sprinkles. Frappuccino
will be available as a cold beverage only.
Cake – This mostly served in events like
birthdays, but is also present in other kinds of
celebrations and commemorations. This is
usually the center of attraction in every
events. It will be served per slice to the
customers, but they can also buy these as a
whole. The cakes have different flavors, such
as triple chocolate, ube, vanilla, caramel, and
strawberry,
Donut – This is one of the famous pastries in
this generation. It is made of dough that takes
form of a circle loop with a hole in the middle.
The donut has various flavors such as
Ferrero, strawberry, chocolate and vanilla.
Beef Tacos – This dish that originated in
Mexico has crispy, hard shell base, delicious
ground beef fillings, tomatoes and cheese. It
will only serve in a regular size, but it is

assured that it has a unique taste that
everyone will love.
Table 1.2 Description of the Café Products
1.4 Product Positioning
The tagline of the business is: "At the end of the day, it’s always Arcafé”
Other than the fact that the tagline rhymes at each end, it is confidently guaranteed
that Arcafé will always be the place to go whenever anyone needs fun, enjoyment
and engagement in fun relaxation. For a customer can always enjoy the products
and services of the business whether they are alone, with their friends, or with their
family.
1.5 Comparison of the Product with Its Competitors
The Arcade will be frequently change with its product every holidays,
season, trends and/or events. By doing so, it would satisfy the customers for there
are gaming machines inside the arcade which will be new to their eyes. Some of
the machines can also from old generation arcade games to create a nostalgic
feeling among the older generation, and some can be modern arcade games that
will also be a new face to the both of young and old generations.
Arcade Names Token/ Card Arcade Games
Prices
Arcafé P150.00 There is a game from old generation
minimum load which is the Pac-Man Gaming
card with a Machine. It is not a common arcade
bonus of P25 machine here in Olongapo City that
makes the business unique.
Timezone Uses Card for Timezone has a 5D Fun Rider, a 5-
using arcade dimension simulator that allows you
machines. to experience state of the art
technology that gives you extreme
thrill and excitement.
Fun House P 5.00 per token The Arcade Machines in Fun House
are common and famous for kids and
adults.
Tom’s World P 5.00 per token The machines are mostly for kids like
kid’s riding machines and claw
machines. The machines are also
common.
Wonderpark P 5.00 per token More on Shooting Machines, Racing
Machines, and has a Tekken
Machine that cannot commonly found
with Arcades.
Table 1.3 Comparison of the Product with Its Competitors

1.6 Location
Figure 1.2 Arcafé is located at #24 Bacon St. East Tapinac, Olongapo City
Actual Photo of the Location
The business is located at #24 Bacon St. East Tapinac, Olongpo City. The
property will be invested by Julianne E. Patungan, one of the proponents. The
entrepreneurs chose this location due to it being near to schools such as Wesley
and Gordon College, which are walking distance from the location of the business.
It is also near a barangay post, which means it is an accessible and secured
location. For about two turns, Magsaysay Road will be visible and accessible to
pass through and same as the Rizal Avenue’s visibility. The location is also
surrounded mostly by young people aged 10 and above. The location is beneficial
for the business since it will helpful to make it popular and familiar for everyone
around the area and the people of Olongapo City.
1.7 Main Customers
The potential market customers for this business is ages 15-70 years old
and the target market is the customers with an allowance of 2000 above a month.
When it comes to the arcade the main customers are the teenagers to around 25
year old who enjoys arcades. For the café mostly for people who have a business
meeting or need to do projects.
1.8 Total Demand
Respondents Percentage Total Population
270 100% 158,382
135 50% 79,191
Table 1.4 Total Demand
The respondents is 270 out of 158,382 then the potential market is 135
which is 50 percent of our total population which makes the total population to
79,191. Using the Slovin’s formula with the 90% of confidence level and 5% of
margin of error.
1.9 Market Share
Timezone Funhouse Tom's World Wonder Park Quantum
Pie Graph 1.1 Market Share of the Arcade
From all the Arcade places, Timezone holds the market share having
seventy-four (74) of the respondents which spends their time in Timezone. Fun
House have twenty-three (23) respondents. Tom’s World and Wonderpark got one
(1) respondent each whom spend their time the most in this arcade.
1.10 Selling Price
Café
Products Flavors/ adds-on Price
Sandwiches Tuna P 49.00

Ham P 39.00
Ham & egg P 45.00
Burgers Lettuce (optional) free
Cheese P 35.00
Cheese and Egg P 49.00
Ice Cream Cone P 20.00
Cup P 29.00
Fries Salted P 49.00
Cheese
Sour n Cream
Barbeque
Nachos Cheese P 89.00
Barbeque
Garlic
Pizza
Pasta Spaghetti P 79.00
Carbonara
Juice Orange P 89.00
Pineapple
Mango
Cucumber
Four Seasons
Shakes Orange P 99.00
Pineapple
Mango
Cucumber
Four Seasons
Tea Regular P 79.00
Coffee (hot/cold) Classic Brew P 79.00
Americano
Mocha Latte
Frappuccino Mocha P 119.00
Cookies n Cream
Chocolate
Vanilla
Cake Caramel P 40.00 per slices
Vanilla
Chocolate
Ube
Strawberry
Donut Triple Chocolate P 50.00
Ferrero
Strawberry
Vanilla
Beef Tacos Regular P 110.00
Table 1.5 Selling Price of Café Products
Arcade (Arcafé Card)
Load Price
Card (Free) 100 play points/load P 250.00
Load 10 P 50.00
20 P 100.00
40 P 200.00
50 P 250.00
100 P 500.00
Table 1.6 Selling Price of Arcafé Card Load and Price
Arcafé Machines
Arcade Machines Load Price
Enemy Shooting Game 8 P40
Claw Machine
 Normal Day 5 P25
 Candies 2 P10
 With Themes/ 6 P30
Events
Street Basketball Arcade 8 P40
Machine
Pac Man 4 P20
Car Racing Game 6 P35
Coin Pusher None 1 Peso Coin
Table 1.7 Selling Price of Arcade Machines
1.11 Sales Forecast
Item Expected Buyer Price Total
Black Coffee 4 79 316
Bread 7 40 280
Burger 6 30 180
Cake 7 40 280
Cappuccino 4 79 316
Cold Drinks 1 79 79
Decaff 1 79 79
Donut 1 50 50
Fries 4 39 156
Ice Cream 1 20 20
Iced Coffee 1 79 79
Rice Meal 3 50 150
Shake 1 39 39
Spaghetti 1 70 70
Tacos 2 89 178
Tea 5 79 395
Expresso 2 79 158
Frappe 23 79 1,817
Latte 2 79 158
Coffee 29 79 2,291
Card loads 100 150 15,000
Total 205 22,091
Total Yearly 6,914,483
Table 1.8 Sales Forecast
1.12 Promotional Measures
The business will be promoted through the social media via Facebook. This
will spread with the help of the business owners' acquaintances, relatives, or
friends. The owners will also ask for permission to the relatives of each proponents
to spread the information about the business and also get reviews about the
business once they have already tried the business out.

For the first opening, the business will be having its first 50% discount
promo as it is effective to attract the customers and increase their curiosity about
the business’ products and service.
It will also have an Instagram account wherein the pictures of the indoor
and outdoor views of the building, products available, vending machines, cafe, and
arcade machines will be posted to give the customers an awareness about the
business itself. By this, the business will keep the people updated with what they
have in store.
The proponents decided to have a social media product giveaways to attract
and be connected with the customers easily. It will make our customers to visit the
page and be a fan of our business and products. Having Twitter account for the
business will also help as it can easily spread information about the business by
retweeting and liking the tweets. The owners behind the page will also actively try
and respond immediately to inquiries about the business over the internet.
Lastly, the business owners will also print tarpaulins and flyers to promote
the business around the city.

1.13 Marketing Budget
Name Quantity Price Cost Supplier
Tarpaulin 21pcs P900 P18,900 Alfox
Printing
(4x5)
Services
Flyers 1000pcs P5.25 P5,250 Alfox
Printing
(5.5in x 8.5in)
Services
Total P24,150
Table 1.9 Marketing Budget
The tarpaulin is 4x5 and will be putted in the posts on the streets. The
quantity is 21pcs as it would be posted in every barangay of Olongapo City. Then
the flyers will be distributed to the places that are crowded just like in the bridge
going to Ayala and also in the streets. The distribution of flyers will be in the first 3
days of opening, then the following distribution will be when the Arcafe are going
to have a special event on holidays and when there is a promo happening with the
business. The tarpaulins and flyers will be from Alfox Printing Services, a legit
Online Print Shop.

Section 1 0310

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Section 1 0310

Uploaded by

Copyright:

Available Formats

St. Joseph College – Olongapo Inc.

(Senior High School Dept.)

DTI BUSINESS PLAN

1. Brief Description of the Project

customers wherein it is ‘affordelicious’ and convenient as they do not have to go

of playing in an arcade, the business exhibits fun-to-play games as well in the

2. Brief Profile of the Entrepreneur

Ms. Fatrizha Alejah F. Boongaling is a consistent honor student and already

Ms. Desiree Irah C. Dominguez is a consistent honor student since Grade 10 to

received good remarks with her work and service.

works diligently. He is also a representative in ICT Society that assist in events.

Mr. Wylabel T. Manalang is a consistent honor student from Grade 11-12. He is

weird but in reality, he is really kind and friendly.

3. Project’s Contributions to the Economy

games and/or by eating to their heart’s content.

for a better way of improving our economy.

1.1 Brand Name

extent the service and products can give.

Figure 1.1 Arcafé’s logo

1.2 Business Description

The business specializes in arcade machines (such as claw machines,

arcade games with ease and convenience.

1.3 Description of the Product

Arcade Machines (Games)

Enemy shooting arcade - In this kind of arcade

game, a player uses a gun from the machine

wherein he has to shoot a specific enemy. This

also has various settings and platforms so the

player can be immersed in an area where there

is a terrorist or he will be placed in the area that

is abandoned and full of zombies. This can

accommodate single or dual-players in-game.

Claw machine(s) - This kind of machine offers a

variety of prizes such as stuffed toys, candies, or

even gadgets depending on the events or

holidays the business will open. The claw is

controlled by using a joystick wherein it is able to

move back, forth, and sideways. The claw

descends to its’ the destined location and

attempts to collect the prize when the player

presses a button to confirm it. There will be a

timer that will do a countdown while the player

decides where they will position the claw. The

timer only stops when the button is pressed or

when the time is already up.

Street Basketball Arcade Machine - This

basketball machine only consists of 5 balls. Every

shoot into the basketball ring is equivalent to 2

points. The player will have 30 seconds in the first

phase to reach 15 points, and it jumps to the next

level that is slightly more difficult than before and

so on. It allows the player to enjoy the game until

the allotted time is finally over. The player can

shoot in the basketball ring that is either steady

or moving sideways. The player will get the

available ball in front of him and must have a

specific score in order to continue. The higher the

score the player accumulates, the longer he can

play in the game. Every time the levels are

surpassed, the game gets harder and

Pac Man- a 1980's arcade game that will be

included in the business as it was a famous game