OriflameBeautyAcademy SkinCare PDF

Skin Care
BEAUTY ACADEMY
1 Introduction to Oriflame
Skin Care Expertise
2 General Skin
Care Knowledge
3 Youth Enhancing
Skin Care Routine
4 Advanced Performing
Brands
5 Selling Guide
+ Appendix 2
INTRODUCTION TO ORIFLAME
Skin Care Expertise
© Oriflame Cosmetics SA 2015 3

Skin Care – Our heritage
Introduction to Oriflame Skin Care Expertise

Why Oriflame
SKIN CARE?
Inspired by dreams – with the best

of Nature, Science and Trends
– created in Sweden

Scientifically Natural
proven results active
ingredients

Swedish Personal
quality standards recommendation

Expertise Testing Ingredients
Almost half a century of Over 150 clinical and Up to 1 600 ingredients

advanced skin care research consumer tests per year from all over the world are
evaluated every year
160 scientists 7 000 panelists

Patents Cooperations Direct Selling Association
We have been awarded Including Karolinska Institute, Committed to practicing

20 innovative patents over one of Europe’s top the highest level of
the years dermatological institutes business ethics
Global Skin Care Expert Panel

HOLLY GRENFELL DR. ALAIN MAVON DR. EMMA KEARNEY
Dermato-Cosmetic Skin Research Principal Scientist of
Scientist, European Institute Director Clinical Testing
Safety Assessor
Our products
- from inspiration to reality

1. 2.
Customer Skin Research
insight Institute and R&D
and trends laboratories

3. 4.
Oriderm Manufacturing,
warehouses &
service centres
• For how many years has
Oriflame been developing skin
care products?
• What are the four pillars that
make our products unique?

• How many scientists
do we have?
• Who is on our expert panel?
• Which development facilities
QUIZ
© Oriflame Cosmetics SA 2015
do we have?
12
GENERAL
Skin Care Knowledge

OUR SKIN
– under the microscope
• Largest body organ

• Effective protection from:
– Sun and UVB radiation
– Immunological defenses
against bacteria and
viruses
General Skin Care Knowledge

• Controls temperature
• Protects against fluid loss

Skin structure
A CLOSER LOOK
COLLAGEN ELASTIN
Keeps the skin firm Makes the skin
elastic and supple
EPIDERMIS
DERMIS
With collagen fibers

HYPODERMIS
Subcutaneous fat

Skin types
Thicker skin; Shines Enlarged
OILY looks dull easily pores
Not too dry & No visible Feels naturally

NORMAL not to oily pores moisturised
COMBINATION Oily T-zone Dry/normal cheeks

Small “Smooth” or
DRY pores “peach-like” skin
Skin flakes
SENSITIVE Redness Burning Dryness

What causes
SKIN AGEING?

Internal
FACTORS
• Slowing of collagen and
elastin production
• Decreased cell turnover
• Loss of moisture
• Inflammation and free radicals

External
FACTORS
• Sun exposure
• Environmental pollution
• Bad eating habits
• Smoking
• Stress

• Temperature changes
• Dry indoor environment

YOU CAN INFLUENCE
80%
of your skin’s ageing

What happens
to our skin at
different ages?

Why skin care?

How to care
for your skin?
Start from within

• Healthy eating
• Maintain regular sleeping
hours
• Hydrate
• Avoid sun exposure

• Exercise
• Don’t smoke
And…
Use the right skin care products!
What does
skin care do?
• Optimises hydration levels
• Helps balance skin
• Neutralises free radicals
• Prevents and reverses signs
of ageing
• Counters hormonal changes

• What are the two vital skin
proteins called and what do
they do?
• Which different skin types
do we have?
• Name three internal factors
that cause skin ageing.
• Name three external factors
that cause skin ageing. Of

these, what is the #1 reason
for skin ageing?
QUIZ
• Name three reasons for
using skin care products.

YOUTH ENHANCING
Skin Care Routine

Why follow a
Skin Care Routine?
Maximises the effect of the

products, giving you better
results
Youth Enhancing Skin Care Routine

Youth Enhancing
Skin Care Routine
Committing 2 minutes, twice a

day to your skincare routine is
essential for maintaining healthy,
younger looking skin.
The Oriflame Youth Enhancing

Skincare Routine is an easy-to-
follow four-step skincare

routine designed to maximise
the effect of your skincare
products, giving you great
looking skin at any age!

2 MINUTES
times a day
29
CLEANSER TONER
SERUM
EYE CREAM

DAY CREAM NIGHT CREAM
Step 1 Step 2 Step 3 Step 4

CLEANSE EYES BOOST MOISTURISE

Workshop

Application tools
• Spatulas
– Hygienic reasons
– Extended quality of the
skin care products
– Longer lasting products
– A more professional look
• Cotton pads

• Head band
• Small towel
• Water bowl
• Product tray

Step 1
CLEANSE

Cleanser Toner
• Remove skin from all • Removes final traces of
impurities impurities
• Allows products to be • Leaves skin moisturised
better absorbed

Step 2
EYES
Needs
• Dark circles
• Puffiness
• First signs of fine
lines and wrinkles
Eye Creams

• Lighter in texture
• Penetrate easily into
the skin
• Fragrance free

Step 3
BOOST
• High concentration
of active ingredients
• Penetrate faster and
easier into the skin
• Boosts action of the
routine

Step 4
MOISTURISE

Day Cream Night Cream
• Moisturises • Powerful active ingredients
• Protects skin from external • Helps skin recovery
aggressors
• Often contains SPF

Additional to daily routine:
Scrubs & Masks
Exfoliation – scrubs
• Removes dead skin
cells
• Reveals new skin
• Keeps pores clean
• Helps absorption of skin
care products

Masks
• Helps skin remain
healthy and glowing
• Nourishing

• Why should we use a routine
and not only one product per
day?
• What are the four steps of the
Youth Enhancing Skin Care
Routine and which products
do they contain?

• What are the benefits of using
a serum?
• Why do we need a special
QUIZ
cream for the eye area?
38
OUR PRODUCT
portfolio

Testing
& CLAIMS
3 types of tests
Our Product Portfolio

Clinical Consumer Dermatological
TESTING TESTING TESTS
• State of the art • Consumers are asked Performed on all our

equipment to try products over a products for skin
period of time compatibility and safety.
• Highly scientific and
precise • Consumer evaluates
products and gives
• Measurable and feedback

completely objective
results
EXAMPLE EXAMPLE
33% Wrinkle reduction 90% agree…
Oriflame
SKIN CARE
3 product groups

Basic Performing Advanced Performing
SKIN CARE SKIN CARE SKIN CARE
Daily care for your skin’s Effective solutions for Targeted anti-ageing skin
basic needs everyday needs solutions with proven results
• Introductory skin care brand • Everyday protection • Premium skin care with highly
performing brands
• Different sub-ranges for • Milder anti-ageing approach
different skin types • Powerful anti-ageing solutions
• Product performance is
• Easy to find the right one for validated by consumer tests • Most of our Advance
you Performing products are
clinically tested and/or validated

by consumer testing*
BRAND BRANDS BRANDS

Love Nature Optimals and EcoBeauty True Perfection, Ecollagen, Time
Reversing, Time Reversing Intense,
Royal Velvet and Diamond Cellular
* True Perfection and Ecollagen are
© Oriflame Cosmetics SA 2015 clinically tested 43
Advanced
PERFORMING
SKIN CARE
Main products

ADVANCED Time Reversing
PERFORMING True Perfection Ecollagen Time Reversing
Intense
SKIN CARE
Main brands
Perfect skin: Wrinkles, Wrinkles,

TARGETED
radiance – tone Anti-wrinkle elasticity, elasticity,
SOLUTION
– texture density density
Removal of Boosting
MAIN Stimulating Stimulating
cellular collagen
BENEFIT beauty genes beauty genes
impurities production

Plant stem cells
KEY Persian GenisteinSOY
Patented GenisteinSOY
INGREDIENT Silk Tree Extract Amino+
Tri-peptide

Ecollagen
SKIN NEED
First wrinkles appear around age 35
and collagen production slows down
THE SCIENCE
Plant Stem Cell extracts that boosts
collagen production by up to 200%**
THE SOLUTION
Ecollagen helps to boost collagen
production and re-plump wrinkles
from within The results

Day and Night Cream used together:
* Clinically tested over 12 weeks on 31 women in Wrinkle reduction

combination with Ecollagen Night Cream
** Plant stem cells extracts tested in vitro by up to 33%*
Time Reversing
SKIN NEED
Hormonal changes, past sun exposure and significantly
slower cell turnover are amongst the causes of ageing that
women experience in their mid 40’s
THE SCIENCE
GenisteinSOY is a truly unique, multi-beneficial skin care
ingredient. It acts on the genetic level, to stimulate the 3
beauty genes™ of the skin:
• Aquaporin Gene – counteracts skin dryness
• CD44 Gene – Maintains skin cell turnover
• Cadherin Gene – maintains skin structural integrity
THE SOLUTION The results

By stimulating the three core beauty genes: • Radiance Look up to
• The skin is left feeling hydrated • Wrinkle reduction 8 years
• The cell turnover is accelerated • Firmness younger!
• The skin’s structural integrity is maintained • Resilience
• Even skin tone
Time Reversing Intense
SKIN NEED
After 55 years, with the onset of menopause, the
production of collagen and elastin in the skin slows
down, and age-related changes become more visible.
THE SCIENCE
Apart from GenisteinSOY which stimulates 3 beauty
genesTM of the skin, the Time Reversing Intense range
contains a unique peptide complex Amino +. It restores
the natural process of cell renewal and stimulates the
synthesis of collagen, elastin and hyaluronic acid,
which can effectively resist ageing.
THE SOLUTION
Time Reversing Intense SkinGenist™: The results

• Targets deep wrinkles
Visibly more plump skin with less
• Targets bigger, darker dark spots
• Targets a very sagging skin
sagging, reduced wrinkles and
• Targets skin greyness
improved facial contours*
• Targets skin density * Consumer evaluation on 108 women over
55 years old for 6 weeks
Advanced
PERFORMING
SKIN CARE
Additional solutions

ADVANCED Royal Velvet Diamond Cellular
PERFORMING
SKIN CARE
Additional
solutions
TARGETED Firmer, smoother, Radiance and all

SOLUTION younger looking skin signs of ageing
MAIN Boosts the skin’s firming matrix, Makes the skin

BENEFIT reinforcing the resilience and bounce luminant and even

KEY Eternal Beauty Complex
Black Iris Infusion™
INGREDIENT Diamond Elixir™

Royal Velvet
SKIN NEED
Skin slowly loses its firmness and wrinkles become
more apparent. The skin fails to repair itself as fast
and therefore the signs of age become more and
more apparent: loss of firmness and resilience,
lack of luster and hydration.
THE SCIENCE
Black Iris Infusion™ is a powerful combination of
Iris Isoflavones and Meteorite Minerals which helps
regenerate skin structures, reduce wrinkle depth,
improve skin tone, its hydration and elasticity.
THE SOLUTION
The results

• Boosts the skin’s firming matrix by stimulating
collagen and elastin production. Firmer, smoother and
• Reinforcing the skin’s resilience and bounce visibly younger skin
whilst maintaining the skin’s youthful nature and
firmness.

Diamond Cellular
SKIN NEED
Over the years skin cells regenerate at a
slower pace. This decrease in cell
turnaround causes skin to age.
THE SCIENCE
The Diamond Elixir with Diamond powder
makes the skin luminant and even.
THE SOLUTION
The Diamond Cellular range, an
exceptionally luxurious and our most The results

premium skin care offering that fights
all the visible signs of ageing to reveal
Firmer, smoother and
flawless skin. brighter looking skin

• What are the 3 skincare
categories within our product
portfolio and how do they
differ?
• What are the brands within
the Advanced Performing
Skincare category?
• If your customer is 40+ when
do you recommend
Ecollagen, Royal Velvet or

Diamond Cellular?

SELLING
guide

Earning
OPPORTUNITY
Selling Guide
Why sell Skin Care?
Skin Care gives you

great earnings!
• Skin Care builds value
– Higher earnings
– Loyal purchases
• Skin care builds trust

and credibility
Selling Guide
Why sell a complete
skin care routine?
• You sell a complete skin care
solution to your customer’s
needs – not just a product
• You’ll achieve even better
sales results by selling the
entire routine
Selling Guide
Advanced Performing
Skin Care
Best results – for everyone!
• Highest performance for your
customer
• Highest earnings for you
• Suitable for women of all ages
Selling Guide
Earn more by selling the routine
– See the results for yourself!
1 CUSTOMER Your immediate

1 PRODUCT profit/personal BP
Rs320/30BP*
Price Rs1599
1 CUSTOMER
1 ROUTINE
Rs1500/142BP*
Price Rs
5 CUSTOMERS
5 ROUTINES
Rs7500/710BP*
Selling Guide
© Oriflame Cosmetics SA 2015 *Based on Indian prices and BP 60
Skin Care builds your BP
– Grow faster on the Success Plan
Let’s take a look!

If you have 3 Consultants 710
BP
in your first line in your
PG, who each sell the full
routine to 5 customers. Total BP
Level of
performance
for catalogue discount
period
• You immediately reach =21%
10000+
2840 BP and 12% in 710 710 6600–9999 =18%
one catalogue BP BP
4000–6599 =15%
2400–3 999 =12%
• You will have a stable 1200–2399 =9%
BP level every third 600–1199 =6%
catalogue, if the 200–599 =3%
customers stay loyal to 710
Selling Guide
the routine. BP

SKIN CARE SETS
From selling a product – to offering a solution
• The set provides a complete

skin care solution by offering
the routine for the best price
• You earn additional BPs
Selling Guide
SKIN CARE SETS
From selling a product – to offering a solution
Value for customer Value for seller

BEST RESULT EASY TO RECOMMEND
Follow the 4 step Youth Explain the benefits of the
Enhancing Skin Care Youth Enhancing Skin Care
Routine for maximum results Routine
• Offer the best price for the
BEST VALUE full set
Always get the best price • Professional approach
compared to buying
individual products • Reach new customer
segments
Selling Guide
Make money today…
SKIN CARE SETS
A tool for building your business
Value for Leader
• Grow your network and

reach titles faster
– Great Recruitment tool
– Additional BP’s
…and fulfill
your dreams
Selling Guide
tomorrow…
SKIN CARE SETS
Recruitment tool
Advantages of joining
with Sets
• Best result – through Youth
Enhancing Skin Care Routine
• Best saving – join and enjoy sets
at the consultant price
• Best start – reach Welcome
Programme – Step 1
automatically
You build your business

faster with loyal and happy
Selling Guide
Consultants!

A recruitment tool
– for leaders
1. “If you register as a

Consultant you get this set
for only Rs 5995 instead of
Rs 7495– save an extra
Rs1500!”
2. “…and with that order you

also qualify for step 1 in our
Welcome Programme…”
Selling Guide
Leaders drive sets to reach new titles
1X 17X 70X
12% 21%
142 BP 2400 BP 10000 BP
Selling Guide
Leaders drive sets to reach new titles
13
40 sets
121 sets
1846
5680 BP
17,182 BP
Reach
Reach
15%
9% level
21% level
level
Selling Guide
PREPARATION
– key success factor
Selling Guide
GENERAL
preparation
Preparation is key to success
Start by
1. Learning about Oriflame’s
skin care portfolio
2. Using and finding your Oriflame
brand and products
3. Setting your goals
4. Knowing the sales tools
Selling is easy – with some

preparation you will feel ready
Selling Guide
and confident to find the right
products for your customers!
GENERAL
preparation
Learn about Oriflame
Skin Care!
• Skin Care guide
• Oriflame Academy
– Step 1
– Beauty Academy
You need to know what

you’re recommending!
Selling Guide
GENERAL
preparation
Start using and find your own
favourite skin care product
and brand!
• We have fantastic products
and you can easily find your
favourite
• You’ll increase your credibility
if you use Oriflame skin care
products yourself
Selling Guide
GENERAL
preparation
True Perfection
Women 25–35
• Understand your customers’
needs and find a suitable
brand
• Present the routine (Advanced
Performing and Performing
Skin Care) Ecollagen
Women 35–45
Your goal – to sell Advanced
Performing or Performing
Skin care Routine
Time Reversing
Selling Guide
Women 45+

GENERAL PREPARATION
Set your goals
Different sales scenarios

1
Customer uses Advanced
2
Customer uses Performing
Performing brand but not the brand but not the full routine
full routine – Offer the full routine
– Offer the full routine – Offer products from
Advanced Performing
category
3
Customer uses
4
Customer does not use an
Basic brand Oriflame brand
– Offer products from – Use Skin Care Guide to
performing or Advanced find a suitable brand
Performing category
Selling Guide
GENERAL
preparation
Learn the sales tools
• Oriflame Skin Care Guide
• Skin testers
• Brand leaflets
• Samples
• Skin Diagnostic Device
Selling Guide
GENERAL PREPARATION
Learn the sales tools
PRINTED SKIN CARE GUIDE
• Presentation of Advanced
Performing category and
brands
• Presentation of Youth
Enhancing Skin Care Routine
• Instructions for how to reach a
recommendation by following
“4 questions – one
recommendation”
Selling Guide
DURING SELLING
4 questions – 1 recommendation
What do you expect  I want some performance ✓

 I want advanced performing
from your skin care? to improve my appearance products with proven results
What is your  20+  25+ ✓

 35+  40+  45+  55+
age group?
What is your primary  Dull/tired looking skin ✓

 Fine lines/wrinkles  No concern
skin concern?  Firming/lifting  Uneven skin tone/dark spots
What is your ✓
 Normal/combination  Sensitive  Dry  Oily
skin type?
Selling Guide
Get a recommendation!
GENERAL PREPARATION
Skin Testers
• Applicable for Optimals and
Love Nature brands that are
based on skin type
• Press one test strip at a time
onto your forehead or cheek
and hold for 15 seconds
• Compare the changes on the
strip to the chart to the right
For best results, cleanse skin
one hour before the test, without
applying moisturiser.
Selling Guide
GENERAL PREPARATION
Brand leaflets
• Skin concern
• Key claims and results
• Routine and how to use
Selling Guide
GENERAL PREPARATION
Samples
• Use sachets to sample
products with new customer
• Follow up later
Selling Guide
GENERAL PREPARATION
Catalogue as a sales tool
• Present products and
prices
• Good tool to use when
you offer Basic Skin Care,
such as Love Nature
• Complementary tool to
use when you offer
Advanced Performing
and Performing Skin care
Selling Guide
Different
SELLING SITUATIONS
Beauty Skin Care selling sessions
Shorter selling sessions
Selling Guide
Beauty
SELLING SESSION
Why a longer beauty selling
session?
• Perfect for presenting Oriflame
Skin Care, Advanced
Performing Skin care and the
Youth Enhancing Skin Care
Routine
• Professional way to talk about
customer’s needs and find the
right products
• Social and fun activity for you
Selling Guide
and your guests

BEAUTY SELLING SESSION
Prepare
Invite
• Invitation cards
• Name bank to create
your list of invitees
Pre-profile
• Know your guests’ age
Selling Guide
Prepare
• Don’t use too much

make-up
• Dress well to look
professional
Selling Guide
Prepare
• Find a calm and nice location with a table and chairs
• Select premium brand and products to have on a table, based on
guests’ ages
– Use Advanced Performing brands
– Use stand if available
• Learn brand
– Read brand leaflets, product factsheet and watch educational videos
– Read instructions “How to use”
• Select material to have at the meeting

– Print material: brand leaflet, skin care guide, catalogue
– Digital: Oriflame routine video on iPad or smartphone
– Application tools and decoration
Selling Guide
– Sachets for True Perfection (serum), Ecollagen (day/night) and Time Reversing
(day/night)
– Refreshments

Prepare the room
Application tools, towels,
decorations – and more…
Selling Guide
During the meeting
• Welcome your guests and introduce yourself
• Let the guests introduce themselves, their age and specific skin care
concerns
• Share a personal story – how you started in Oriflame, talk about your
favourite skin care products, share testimonials
• Introduce Oriflame Skin Care
– Use “Fast track version of Beauty Academy” as presentation material
• Show how to use products in skin care routine
– Of selected brands to present, show all products in the routine, step-by-step – show
how to apply
– Let them test steps and apply on themselves. Comment the look, scent and feeling
in a positive way
Selling Guide
During the meeting
Individual consultation
• Start with the most interested guest (likely to buy)
• Use Skin Care Guide (print or online) or Skin Diagnostic Device

• “4 questions – one recommendation”: based on skin concern and
age present the suitable Advanced Performing brand
• Sell routine according to sales target flow (slide 75)
• Sell set if available (best price for full routine)
– Offer set discount for registering as a Consultant
– If applicable, offer direct WP1 level if registering as a consultant
• Oriflame Opportunity: Talk briefly about the Oriflame Business

Opportunity and offer an invitation to a separate session, the same
Selling Guide
day or other meeting (OOM)

After the meeting
Take notes to track your
guests’ status
• Which ones to follow up for
more selling (full routine if only
one product sold or only
sachets given away)
• Which ones to follow up with
OOM or register as a
Consultant
Selling Guide
SHORTER SELLING SESSION
15 minutes
Prepare Sell
Bring with you: A. Show Skin Care Guide:
• Skin Care Guide – print or – Say some words about
online (smartphone) Oriflame’s skin care
expertise
• Skin testers
– Present the Youth
Enhancing Skin Care
Routine
B. Use the 4 questions to

get to a recommendation
TIP! – Recommend the full
routine
Use skin testers to define
skin type for Optimals brand!
Selling Guide
C. Take order

SHORTER SELLING SESSION
Adapted to a specific brand
Example selling Ecollagen
A. Ask your potential customer her age, what skin care
products she uses today and if she uses the routine
Day and Night

B. Show relevant brand I have a product creams used together
Amazing results
leaflet and talk about with ground-breaking
that are clinically
give you up to 33%
technology wrinkle reduction in 12
key ingredients and – plant stem cell proven! weeks – TRY IT!
claims/results technology
C. Show the Skin Care

Oriflame has almost
Guide and say a few 50 years’ skin care
The products are of high
quality and undergo rigorous
words about Oriflame expertise with its own
testing. Our claims are
Research & development
as a skin care company facilities, laboratories
supported by clinical tests.
The claim “33% wrinkle
Selling Guide
and scientists.
reduction” is clinically
tested and proven!
D. Take their order!

THE END
What we have learned
• Why Oriflame’s skin care products
are loved and trusted by millions of
women around the world
• Basics about skin care
• Youth Enhancing Skin Care
Routine
• Our product portfolio
• How to sell
See appendix for more

information, including Q&A
Selling Guide
All material is available online
Appendix

Appendix 1
Performance Skin Care
Basic Skin Care
Men’s Skin Care

Performing
SKIN CARE
Appendix 1 – Performing Skin Care

PERFORMING Oxygen Even Skin Smooth Vital
SKIN CARE Boost Out Youth Out Definition
Optimals
ALL ALL
AGES AGES
Refreshed, hydrated
An even skin tone Radiant, refined and Lifts, firms and
TARGETED healthy looking skin Younger looking skin,
protected from dark rejuvenated skin with smoothens for more
protected against fewer wrinkles and
SOLUTION spots and premature reduced fine lines and defined facial
environmental regained firmness
ageing pores contours
aggressors

Evens out skin tone, Empowers the skin to Lifts and firms skin by
MODE OF Hydrates, refreshes, reduces dark spots stay youthful and Fortifies skin structure protecting and
mattifies and calms and prevents new healthy; instantly to smoothen and reinforcing the skin’s
ACTION skin dark spots from smoothens and evens firm skin collagen and elastin
appearing skin texture network
KEY Lingon 50:50™ Lingon 50:50™ Lingon 50:50™

Lingon 50:50™ Lingon 50:50™
Microsphere Active Magnesium Active Magnolia Active
INGREDIENT Oxygen O2 Active Rumex Active
SPF10 SPF10 SPF10

Optimals Oxygen Boost ALL
AGES
SKIN NEED
Dehydrated skin, oily skin, sensitive skin
THE SCIENCE
Combining Lingon 50:50™ with
Oxygen O2+ Active
THE SOLUTION
THE POWER OF NATURE AND SCIENCE
Patented LINGON 50:50™ neutralises the
effects of environmental oxidative stress and

empowers your skin to be more resistant and
healthy, by delivering 3X MORE ANTIOXIDANT
PROTECTION*
Oxygen O2+ Active helps stimulate skin The results
respiration and enhances skin vitality, to give you • Fresher and healthier looking skin
a refreshed and healthy appearance. • Hydrated skin
• Protection against environmental aggressors
* Effectiveness based on consumer evaluation of 122 After only 1 week 8 out of 10 women said
women, using both day and night creams their skin was healthier and fresher looking*
Optimals Even Out ALL
AGES
SKIN NEED
Hyperpigmented, uneven skin tone
THE SCIENCE
Combining Lingon 50:50™ with
Rumex Active. SPF20.
THE SOLUTION
Patented LINGON 50:50™ neutralises the
effects of environmental oxidative stress and

empowers your skin to be more resistant and
healthy, by delivering 3X MORE ANTIOXIDANT
PROTECTION*
Rumex Active brightens skin and decreases the The results
melanin production, which will reduce the • More even skin tone
formation of pigmentation, thus helping to even • Dark spot reduction and prevention
skin tone. • Brighter complexion
• UV protection SPF 20
* Consumer evaluation of 67 women, on using day & night • Protection against premature ageing
cream over 4 weeks. 81% of women saw the effect of more
even skin tone*
Optimals Skin Youth
SKIN NEED
Fine lines, enlarged pores, skin dullness, skin roughness.
THE SCIENCE
Combining Lingon 50:50™ with Microsphere Active. SPF10.
THE SOLUTION
Patented LINGON 50:50™ neutralises the effects of
environmental oxidative stress and empowers your
skin to be more resistant and healthy, by delivering
3X MORE ANTIOXIDANT PROTECTION*

MICROSPHERE ACTIVE (light diffusing micro-
beads) which instantly provide a soft skin feel and
matte appearance, while filling wrinkles and pores for
a smooth, youthful skin finish.
The results
SPF10 protects skin against damage caused by In only 2 weeks**
daylight. • Reduced fine lines*
• Reduced pores*
*In Vitro testing
• Diminished dullness*
**Consumer evaluation of 56 women after
using day & night cream for 2 weeks. • Restored glow*
• Decreased redness*
Ecobeauty ALL
AGES
SKIN NEED
Fine lines, dullness and signs of fatigue
THE SCIENCE
Multi-action anti-oxidant skin care
formulations with a minumum of 95%
natural ingrediens

THE SOLUTION
Intensely nourishing creams that
reinforce the skin natural’s protective
barrier to fight imperfections. The results
• Smoother, more even skin
Natural, ethical and environmentally
• Protected and nourished skin
friendly.
• Healthy and radiant looking skin
Basic
SKIN CARE
Appendix 1 – Basic Skin Care

BASIC Wild Rose Aloe Vera Chamomile Grape Tea Tree
SKIN CARE
Love Nature
ALL ALL ALL ALL ALL

AGES AGES AGES AGES AGES
MAIN
Nourishing Hydrating Soothing Restoring Purifying
BENEFIT

SKIN Normal/
Dry Sensitive Stressed Oily
TYPE combination
Natural Natural
KEY Natural Wild Natural Aloe Natural Grape
Chamomile Tea Tree
INGREDIENT Rose oil Vera extract extract
extract essential oil

Love Nature – Wild Rose ALL
AGES
DRY SKIN
Feels
Dehydrated, right and rough
Needs
Regular hydration and
nourishment
OUR NATURAL SELECTION

We’ve chosen Wild Rose oil

extract for its intense skin
nourishing and softening
properties.

Love Nature – Aloe Vera ALL
AGES
NORMAL/COMBINATION SKIN
Feels
Oilier on the chin, nose and
forehead, drier on the cheeks
Needs
Care to balance oilier areas and
hydrate drier patches

We’ve chosen Aloe Vera for its
skin hydrating and conditioning
properties

Love Nature – Chamomile ALL
AGES
SENSITIVE SKIN
Feels
Tight and prone to redness,
reacts to environmental changes
Needs
Extra attention and gentle care

We’ve chosen Chamomile

extract for its soothing, calming
and comforting properties.

Love Nature – Grape ALL
AGES
STRESSED SKIN
Looks
Dull, grey and shows a lack
of suppleness
Needs
Rich antioxidant care and
revitalisation

We’ve chosen Grape Seed extract
for its wonderful skin restoring and
rejuvenating properties

Love Nature – Tea Tree ALL
AGES
OILY SKIN
Looks
Shiny and uneven, with enlarged
pores and blemishes
Needs
Purifying, gentle care that helps
maintain a shine-free complexion

We’ve chosen essential Tea Tree
oil for its skin soothing and
purifying properties

Pure Skin
SKIN NEED
Skin concerns related to oily/problematic skin
THE SCIENCE
Detect technology: effective combination
of skin-purifying ingredients with anti-
bacterial and sebum regulating properties
Salicylic acid: clears skin by exfoliating
dead skin cells at the surface of the skin.
Has antimicrobial and anti-bacterial
properties

The results
THE SOLUTION Helps to eliminate and prevent the return
Detect Technology and Salicylic acid are of skin problems:
included in all Pure Skin products, for purer • Blemishes
skin with fewer imperfections • Blackheads
• Excess sebum
Appendix 2
Questions, objections
– and how to answer them

How is it possible to Why do I need all the
have both affordable products in the routine
prices and high or products from the
quality? same brand?
As a direct sales company we can The Oriflame Youth Enhancing
significantly reduce costs by cutting Skincare Routine ensures that the
Appendix 2 – Questions. Objections – and how to answer them

out distribution agents and products will work synergistically, so
commercial expenses that you get the maximum effect out
of them. It makes sure the skin is
We never compromise on quality or receptive to each product you apply
performance and we always make to obtain optimum results.
sure all our products meet
regulatory requirements or higher. All the products are developed to
meet specific skin needs. By using
All our claims are supported by products from same brand, you will
either clinical testing or consumer increase product performance. It is
testing. possible to use all our products by
themselves, but by following a
routine you make sure you get the
best effect.

Should I change my There is not much I
skin care products can do about my skin
often because the ageing, my mother’s
skin adapts? DNA is dictating it!
If the products of your choice are DNA dictates only a small part of
compatible with your skin, there is your skin’s overall youthful look.

no reason to change them, they Most of it depends on your
will not become less effective. personal choices – with sun
exposure being the #1 cause of
This applies especially to products premature skin ageing!
with clinical results, which have
been tested for their efficiency
over a period of time.

I have oily skin, so I Which is better –
do not need natural ingredients or
moisturisers synthetic ones?
Although it sounds contradictory to Both – it depends on the product.
apply a moisturiser to oily skin, it is In some cases natural ingredients

actually very important. are more effective and in other
cases synthetic ones are
A moisturiser specially designed preferable.
for oily skin will help reduce sebum
production and give skin a better All our ingredients are rigorously
texture – leaving it looking fresher tested to bring you the safest, high
and more beautiful! quality products.

Should you only start Is it safe to use skin
using anti-ageing care containing
products once you parabens?
see signs of ageing?
Caring for the skin should start at Parabens are safe, cost effective preservatives that
are widely used in many consumer products such
an early age, as the main ageing

as foods and pharmaceuticals as well as
factors such as sun exposure cosmetics.
have a cumulative effect over the Preservatives are necessary to prevent product
years. It is therefore important to deterioration and thus play an essential role in
ensuring the quality of cosmetic products and the
protect the skin from the sun’s safety of the consumers who use them in their daily
harmful rays, and to always follow lives.
a daily skincare routine including Oriflame only uses parabens that have been
cleanser, toner, eye cream, serum, proven to be safe by the European Commission’s
independent scientists after extensive research.
day and night cream.
However, in acknowledgement of consumers’
However you should change desire for paraben free formulations we have
brands as your skin’s needs investigated alternative options and offer a number
of skincare ranges formulated as “paraben-free”.
change.

Does a product with I don’t need
SPF 30 provide twice
as much protection as sunscreen on a
one with SPF 15? cloudy day
SPF (Sun Protection Factor) refers to the ability of a
sunscreen to block ultraviolet B (UVB) rays, which
Clouds do not block the sun’s
harmful rays. Actually, up to 80

cause sunburn but not UVA rays, which are more
closely linked to deeper skin damage. percent of the UV rays that cause
The SPF rating is a measure of the time it would sun damage penetrate clouds, so
take you to burn if you were not wearing sunscreen you can still get sunburn on a
– as opposed to the time it would take with
sunscreen on. An SPF 15 sunscreen blocks 93 cloudy day!
percent of UVB radiation, while an SPF 30
sunscreen blocks nearly 97 percent. We
recommend you to use additional sunscreen
protection when necessary.
Protecting your skin from the sun’s harmful rays is a
vital part of your daily skincare routine. Most of our
products have SPF protection (some of our
consumers prefer to not have SPF and we have
some products without). If needed use additional
sun protection from our Oriflame sun care product
portfolio.

Animal testing
Oriflame was among the first in the industry to reject animal testing.
We made this choice when Oriflame was founded in 1967 and we
continue to stand firmly behind this principle. Oriflame does not
conduct or request animal testing to substantiate the safety or
efficacy of any of its products or ingredients at any stage of the

product development process.
However, Oriflame must abide by the laws and regulations of the
countries in which it operates and some countries require test data
gained through animal testing in order to legally register the
products in that market. Where this applies, we supply complete
product registration information including a full safety assessment
in line with the requirements of the European Cosmetics
Regulation. This should negate the need for any animal testing and
we make every effort to persuade the relevant authorities to accept
this data.
Where we cannot do so, we must reluctantly submit the products
for additional testing, which may include animal testing.

Appendix 3
Ingredient glossary

INGREDIENT GLOSSARY
Sweet Almond Oil contains vitamins A, B1

and E and helps protect and nourish the
skin. It has excellent moisturising properties.
ALMOND OIL It is an especially mild oil which is used to
help soothe, soften and re-condition the skin
and nail toe.
Aloe Vera is rich in mucilaginous

polysaccharides. This component gives to
the extract the ability to soften and
ALOE VERA moisturize the skin. It is also known for its
anti-microbial and soothing properties. It can
be used in sensitive skin care, and anti
ageing products
Appendix 3 – Ingredients Glossary

A naturally occurring stimulant that has been
used for centuries for easing fatigue,
stimulating awareness, and elevating mood.
CAFFEINE
As such caffeine is an effective anti-fatigue
ingredient which helps to reduce the
appearance of dark circles and puffiness
through its stimulatory effects.
INGREDIENT GLOSSARY
Beeswax, Cera Alba, is one of the oldest

cosmetic ingredients. It is known for its
CERA ALBA soothing and softening properties and locks
in moisture, allowing the skin to remain
hydrated
Chamomile is rich in flavonoids which confer

CHAMOMILE to the extract an important soothing activity.
The extract also has softening and
conditioning property to the skin.

Eye bright extract is used for its
EYE BRIGHT soothing and tonifying properties. The
oil is ideal for eye skin care products
and for sensitive skin .

INGREDIENT GLOSSARY
GENISTEINSOY Genistein is an isoflavone found in the soyabean.
Isoflavones are renowned anti-ageing nutrients,
and genistein is amongst the most powerful.
GenisteinSOY is a specially selected type of

encapsulated Genistein. The encapsulated format
ensures enhanced delivery of Genistein into the
skin where it can get to action, resulting in effective
anti-ageing benefits.
In addition to its proven antioxidant, photoprotective

and youth protein boosting effects, Genistein acts
at a GENETIC LEVEL to stimulate a trio of genes
essential to the maintenance of youthful looking
skin.
1. Aquaporin Gene – Counteracts skin dryness

2. CD44 Gene – Maintains skin cell turnover
3. Cadherin Gene – Maintains skin structural

integrity
Glycerin is found widely in nature as a part of

thousands of natural substances. The major
role of glycerin in cosmetics is as a
GLYCERIN moisturising humectant. Humectants are
substances that help retain moisture.
Humectants also draw in moisture from the air
helping to further moisturise the skin.

INGREDIENT GLOSSARY
GLYCOLIC Glycolic Acid is an alpha-hydroxy acid (AHA).
ACID The main function of AHA’s is to promote
exfoliation of the outer, more dull layers of the
skin by breaking the physical bonds between
outer skin cells.
Glycolic Acid is particularly useful in enhancing

the appearance of skin and may help to
diminish the appearance of wrinkles. It acts as
an exfoliator but also helps reinforce the skin
barrier thus moisturising and protecting the skin.
GRAPE Grape is a high quality natural-derived

ingredient that bring true benefits to stressed
skin (tired looking, fatigued, dull skin).
The aqueous seed extract has mainly been

used due to its exceptional antioxidant property
that may be attributed to its high level of
flavonoids and vitamins (A, B1, B2 and C). This
synergistic combination of compounds helps to
counteract the action of free-radicals and other
environmental stressing agents, and so protect
stressed skin by helping to slow down the
premature ageing process. This helps to lead to
an incredibly relieved and protected skin that
can now show its natural beauty and glow.

INGREDIENT GLOSSARY
HONEY Honey contains a high amount of sugar
components, they give to the extract
moisturizing and nourishing properties.
Honey is also rich in vitamins. It has
keratolytic action which promotes
softening of the epidermis.
Honey has also a lot of benefits for the

hair, it improves softness and helps
protect the hair.
IRIS Iris flower, with its large white, lavender

ISOFLAVONES tipped petals contains isoflavones with
noted antioxidant properties.
These nutrients are used to protect

collagen and elastin proteins and
stimulate anchor proteins in the skin to
increase strength, skin tone and elasticity,
while lowering the total wrinkle surface of
the skin and combating dryness.

INGREDIENT GLOSSARY
LINGONBERRY Lingonberry contains higher levels of
some types of antioxidants compared with
other cranberries. Our scientists were
able to demonstrate that Lingonberry has
a greater anti-free radical activity
compared with other European
cranberries.
Oriflame scientists discovered the hidden

power of its leaf. A unique extract based
on 50:50 combination of berry:leaf
creates the synergy that provides superior
results.
superior results.
Patented and exclusive to Oriflame!

• Antioxidant action – helps to keep skin
strong
• Skin detoxifying effect – powerful free-
radical scavenger
• Skin (DNA) protection – fruit and leaf
extracts works synergistically to protect
the skin against oxidative stress
INGREDIENT GLOSSARY
LIQUORICE Liquorice extract has skin whitening
properties, it inhibits the activity of
tyrosinase (an enzyme involved in the
synthesis of melanin), which results in
decresed melanin production.
The extract also has soothing, astringent

and antioxidant activity thanks to its
flavanoid contents.
MACADAMIA Macadamia nut oil is rich in essential fatty

acids which are known for their
moisturizing and nourishing actions. The
oil also contains phenolic compounds
which have antioxidant activity .

INGREDIENT GLOSSARY
MICA Mica is widely found in different types of
rock, and is the same material that makes
some rocks sparkle and glimmer.
When used in cosmetics, mica is ground

into an extremely fine powder.
Mica particles are transparent, and their

primary function is to reflect light. When light
is reflected away from blemishes and fine
lines, they appear less visible. Mica
therefore can create a ‘soft focus’ visual
effect for a smoother, softer and more
radiant skin tone.
MILK Milk is mainly composed of lactic acid and

lactate which are present in skin and hair.
These components have been reported to
have moisturizing, humectant and skin
whitening activities.
Milk is known to possess antimicrobial and

cleansing properties and is regarded as one
of nature’s best skin conditioners, with
softening and moisturising properties
INGREDIENT GLOSSARY
PERSIAN Despite its gentle, graceful appearance,
SILK TREE the Persian Silk Tree packs a powerful
skincare punch. It has been proven to act
at a cellular level, reducing the level of
cellular impurities inside the skin.
A build up of these cellular impurities can

otherwise lead to the appearance of tell-
tale premature ageing signs and dull,
tired-looking skin.
From the inside out, silk tree extract

purifies and cleanses, helping not only to
reduce the damaging effects of these
impurities but also helping to prevent
further damage.

INGREDIENT GLOSSARY
PRO-COLLAGEN Pro-Collagen Peptide is a plant stem cell
PEPTIDE
extract which is derived from the cell wall
Plant Stem Cell of plant stem cells of the potato family.
Extract
The plant extracellular matrix, from which
this active is derived, is responsible for
giving the plant structure and shape. It
performs the same function for plants as
the collagen and elastin network does for
human skin.
Pro-Collagen Peptide works to

restructure the extracellular matrix of
the skin through a dual action
mechanism:

• Protecting against the breakdown of
collagen in the skin’s extracellular
matrix.
• Stimulating and Boosting the
production of collagen

INGREDIENT GLOSSARY
RUMEX Rumex is a plant species found in the
meadows and riverbanks throughout
Canada’s western prairies.
Rumex extract has skin lightening

properties – it works to inhibit the action
of tyrosinase which in turn decreases the
synthesis of melanin. It reduces the
formation of unwanted pigmentation, thus
helping to even skin tone.
SHEA BUTTER Shea butter is a slightly yellowish or ivory-

colored natural fat extracted from the nut
of the African shea tree. Shea butter is

rich in fatty acids and has strong emollient
properties. The butter can help protect
and soothe the skin.

INGREDIENT GLOSSARY
TEA TREE Tea Tree Oil is known for its antimicrobial
and soothing properties on the skin. Its
antimicrobial properties makes tea tree a
suitable oil to help targeting blemishes
and purify the skin+.
It is also beneficial in reducing skin water

loss and significantly increasing skin
moisturisation.+ This in turn will help
soothing and caring for even problematic
skin.
Tea Tree helps in the care of blemish

prone skin.

INGREDIENT GLOSSARY
TRI-PEPTIDE Tri-peptide Complex is a patented
COMPLEX collagen-boosting technology. Composed
of 3 natural peptides, it combines their
individual skin benefits while also
exhibiting a synergistic action on collagen
production to reduce wrinkles.
The 3 natural peptides making up Tri-

Peptide Complex exhibiting individual
benefits on the skin:
• A Collagen Peptide from yeast

increases synthesis of many types of
skin collagen

• An Energy Peptide from rice promotes
cell energy
• An Antioxidant Peptide from wheat
helps prevent DNA damage in cells
which results from UV rays

Ingredient
glossary
Product ingredient list
Appendix 3 – Ingredient Glossary

INGREDIENT INCI FOUND IN
ALOE VERA Aloe Barbadensis Love Nature Aloe Vera – 30127,
30148, 30149, 30144, 30143,
30150
BEESWAX Cera Alba Tendercare – 1276
CAFFEINE Caffeine True Perfection Eye Illuminator
– 30874
CHAMOMILE Chamomila Recutita Love Nature Chamomile –
30157, 30159, 30158
EYE BRIGHT Euphrasia Officinalis • Royal Velvet Eye Cream
Extract – 22815
• Ecollagen Wrinkle Correcting
Eye Cream – 26687
GENISTEINSOY Soy Isoflavones Time Reversing – full range

GLYCERIN Glycerin • Diamond Cellular Day Cream – 13659
• Diamond Cellular Night Treatment – 18437
• Diamond Cellular Eye Treatment 22419
• Pure Skin – Full Range
• Royal Velvet – 22814, 22815, 22817,
• Essentials
• Time Reversing
• Optimals
• True Perfection, Day, Night, Serum

GLYCOLIC ACID Glycolic Acid • True Perfection Night Cream
– 30872
• Ecollagen Serum – 26690
GRAPE Vitis Vinifera Love Nature Grape – 30165,
30167, 30168, 30169
HONEY Mel Milk & Honey – full range
IRIS ISOFLAVONES Iris Florentina Extract Royal Velvet – full range
LINGON 50:50 Hydrolyzed Cranberry Optimals – full range
Fruit/Leaf Extract
LIQUORICE Glycyrrhiza Glabra • Optimals Even Out – 22457
Root Extract • Time Reversing – Full Range
MACADAMIA Macadamia Ternifolia Essentials Lip Balm with

Macadamia – 30384
MICA Mica –
MILK Sine Adipe Lac Milk & Honey – full range
PERSIAN Alibizia Julibrissin True Perfection – full range
SILK TREE Bark Extract
PRO-COLLAGEN Nicotiana Sylvestris Ecollagen – full range
PEPTIDE Leaf Cell Culture
RUMEX Rumex Occidentalis Optimals Even Out Range –
Extract 25206, 25207
SHEA BUTTER Byturospermum • Diamond Cellular Eye
Parkii Butter Treatment 22419
• Optimals BioMaximum+ Eye
Cream 22472
• Time Reversing Day/Night
Cream 24181/84
• Time Reversing Eye Cream
24665
• Optimals Day Shield 24197
• Optimals Night Creams

• Milk & Honey Face Cream
24731
• Ecollagen Day Cream 26685
SWEET Prunus Amygdalus • Time Reversing Eye Cream –
ALMOND OIL Dulcis Oil 24665
• Essentials Lip Balm - 26689

TEA TREE Melaleuca Alternifolia Love Nature Tea Tree – 30124,
30126, 30154, 30156, 30153
TRI-PEPTIDE • Triticum Monococcum Ecollagen – full range
COMPLEX Seed Extract
• Hydrolyzed Rice Protein
• Hydrolyzed Yeast Protein


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Skin Care

© Oriflame Cosmetics SA 2015 3

Introduction to Oriflame Skin Care Expertise

Introduction to Oriflame Skin Care Expertise

© Oriflame Cosmetics SA 2015 5

Introduction to Oriflame Skin Care Expertise

© Oriflame Cosmetics SA 2015 6

Almost half a century of Over 150 clinical and Up to 1 600 ingredients

Introduction to Oriflame Skin Care Expertise

We have been awarded Including Karolinska Institute, Committed to practicing

Introduction to Oriflame Skin Care Expertise

Introduction to Oriflame Skin Care Expertise

Introduction to Oriflame Skin Care Expertise

Introduction to Oriflame Skin Care Expertise

© Oriflame Cosmetics SA 2015 13

• Largest body organ

General Skin Care Knowledge

© Oriflame Cosmetics SA 2015 14

General Skin Care Knowledge

© Oriflame Cosmetics SA 2015 15

Not too dry & No visible Feels naturally

COMBINATION Oily T-zone Dry/normal cheeks

General Skin Care Knowledge

SENSITIVE Redness Burning Dryness

© Oriflame Cosmetics SA 2015 16

General Skin Care Knowledge

General Skin Care Knowledge

General Skin Care Knowledge

© Oriflame Cosmetics SA 2015 19

© Oriflame Cosmetics SA 2015 20

General Skin Care Knowledge

General Skin Care Knowledge

Start from within

General Skin Care Knowledge

General Skin Care Knowledge

General Skin Care Knowledge

© Oriflame Cosmetics SA 2015 26

© Oriflame Cosmetics SA 2015 27

Maximises the effect of the

Youth Enhancing Skin Care Routine

Committing 2 minutes, twice a

The Oriflame Youth Enhancing

Youth Enhancing Skin Care Routine

© Oriflame Cosmetics SA 2015

Youth Enhancing Skin Care Routine

Step 1 Step 2 Step 3 Step 4

© Oriflame Cosmetics SA 2015 30

Youth Enhancing Skin Care Routine

Youth Enhancing Skin Care Routine

© Oriflame Cosmetics SA 2015 32

Youth Enhancing Skin Care Routine

© Oriflame Cosmetics SA 2015 33

Youth Enhancing Skin Care Routine

© Oriflame Cosmetics SA 2015 34

Youth Enhancing Skin Care Routine

Youth Enhancing Skin Care Routine

© Oriflame Cosmetics SA 2015 36

Youth Enhancing Skin Care Routine

© Oriflame Cosmetics SA 2015 37

Youth Enhancing Skin Care Routine

© Oriflame Cosmetics SA 2015 39

Our Product Portfolio

• State of the art • Consumers are asked Performed on all our