PLANET FASHION

Introduction

Madura Garments envisioned providing a world-class shopping experience with the best brands
in the country under one roof to delight its customers. This lead to the opening of a mega
menswear showroom at Commercial Street in Bangalore in 2001, to be later christened as Planet
Fashion. These retail stores were conceptualised with an objective of upgrading the quality of
retailing and offered its customers a world class shopping experience. Now, Planet Fashion
stands as a one-stop solution for all the apparel needs of men.

Madura Garments has the highest market share in the premium formal wear segment in India.
Planet Fashion, the retail initiative of Madura Garments boasts of in-house brands like Louis
Philippe, Van Heusen, Allen Solly and Peter England. Each of these brands is a complete
lifestyle brand with an exhaustive range of shirts, trousers, knits, winter wear, suits and
accessories. These brands offer the best range across various usage occasions and price points.

Planet Fashion stores have an edge due to prime locations, good shopping ambience and
excellent customer service – the ideal shopping address for men. In its pursuit of providing
complete wardrobe solution to the consumers, Planet Fashion continues to innovate and foray
into the novel areas. Realising the need for brands in denims and winter wear, Monte Carlo was
introduced in selected stores. In denims, Planet Fashion has collaborated with Levi’s and with
Jockey for innerwear. Analysing the huge untapped market for wedding wear, Planet Fashion
tied up with Manyawar for its ethnic wear.

Planet Fashion, currently, has presence in more than 50 towns across India, with more than 100+
stores, with an annual walk in of more than one million customers. Its winning retail model has
experienced success both in premium high streets like South Extension and Connaught Place, as
well as smaller towns like Udupi and Dehradun. The average store size varies from 2500 - 7000
sq feet, depending upon the location.

Planet Fashion, today, is the largest chain of stores of its kind in the country. Today, it stands as
a menswear destination which gives a complete wardrobe solution for all possible occasions,
across price points, with the best brands in each category.
The largest Planet Fashion in India launched in Hazratgunj!

About Madura Fashion and Lifestyle

Madura Fashion and Lifstyle is one of the fastest growing branded apparel companies, and a
leading player in the branded garments segment. Having consolidated its market leadership
within the country, the wholly owned subsidiary of Aditya Birla Nuvo Ltd has made distinct
forays into the global market with premier international brands such as Louis Philippe, Van
Heusen, Peter England, Allen Solly and People, that personify style, attitude, and comfort.

The company’s brand portfolio includes product lines that range from the comfort of the
affordable, mass-market range to the luxury of high-end style, and caters to every age group,
from children and youth, to men and women.

A network of 700 exclusive franchise stores, department chains, and over 2000 premium multi-
brand trade outlets both within and outside India provides the company the means to reach their
products to discerning customers.

The company’s Lifestyle store, The Collective, has transformed the way men shop. With its
unique blend of global fashions, international trends, innovative customer services, The
Collective already offers a lifestyle experience in Bangalore and Mumbai, with Delhi being the
next on the anvil. Madura Fashion and Lifestyle also distributes its brands through its own retail
chains Planet Fashion and Trouser Town. The distribution agreement with international brand
Esprit has helped this highly growth-oriented company to bolster its international presence.

The company has been at the cutting edge of fashion and innovation and for over a decade has
sourced technology, fabrics and garments globally. The company is a global supplier for
discerning international brands including Polo Ralph Lauren, Marks & Spencers, and Tommy
Hilfiger.

Franchisee business model

Planet Fashion has two types of franchise models:

> Company owned, partner operated

Partner owned, Partner operated: In the partner owned format, the associates manage the
store and purchase the stocks. The franchise has full control over the buying and merchandising
and remains closely involved in the day-to-day operations of the business.

To run a successful Planet Fashion franchise, some of the prerequisites are:

Property in a prime location

Area between 2,500 sq ft – 6,000 sq ft with good frontage

An investment capacity of about Rs 60 – 90 lakh

Brands in store

Planet Fashion offers the unique shopping experience of a multi-brand showroom. With the
finest international brands under a single roof, shopping at Planet Fashion is an unforgettable
fashion experience.

With premium brands like Van Heusen, Allen Solly, Peter England, Louis Philippe,

V dot, Byford, Levi’s, Monte Carlo, Manyavar and Jockey, Planet Fashion presents the ultimate
shopping experience.

Van Heusen is the ideal choice for a corporate customer; Worldwear is an exclusive formal
offering ideal for business meetings and boardrooms. Louis Philippe caters to the status and
style-conscious contemporary man. The Permapress range from Louis Philippe is a top-of-the-
line fashion statement for special ceremonial occasions where one needs to stand out. LP Sports
collection from Louis Philippe has an exciting range of slim fit shirts and trousers.

Peter England caters to the value-conscious segment. In casual wear, Allen Solly fills the gap
with its contemporary cotton shirts, whereas VDot caters to the need of a young party hopper.
Byford, Levi’s and Monte Carlo are for the fashion conscious casual dresser; whereas Manyavar
has exclusive ethnic wear for those special occasions and Jockey is the world’s leading
innerwear brand.

Occasion

> Formal wear

At Planet Fashion, the line of fine formal wear comprises suits that will give you an unfair
advantage while clinching those mergers. Sharp and stylish, these suits are crafted from TR
wool, and wool blend fabrics for all- season wear. Details like real Corrozzo buttons, imported
lining and trims emphasise ones superiority over the competition, while its special rolled lapels
make it stand out from the rest.

> Ceremonial wear

These suits come in luxurious, rich dark tones to up the style quotient on those special days.
With finishing touches such as special embossed lining, imported trims and real Corrozzo
buttons,.

>Party wear
With finishing touches such as special embossed lining, imported trims and real Corrozzo
buttons, these suits will make you stand out from the crowd.

1)Slim suits

Planet Fashion has an exclusive line of slim fit smart suits that are a combination of style and
elegance, with a hint of the right attitude.

2)Blazers

Velveteen blazers, tweeds, formal blazers, party blazers – made to match the tranquil moments
of leisure. The ultimate testimony to a casual dressing experience, these blazers derive their
inspiration from the country side. Be it an outing, brunch meeting or outdoor travel, our blazers
are apt for every occasion. With a wide range of styles from classic herringbone to checks in
colours of brown, rust, navy and charcoal, these casual blazers complement your white, cream,
and blue shirts perfectly.

> Ethnic wear

At Planet Fashion, India’s rich sartorial heritage and fabric diversity is celebrated with an
exclusive range of men’s ethnic wear. With new ideas, new designs and new hues, we offer you
the best ethnic wedding wear on ones most special day.

> Premium suits

Planet Fashion presents the Van Heusen Special Edition suit made for people used to special
treatment wherever they go. Crafted from superfine Italian fabric, soft, elegant and made out of
super 110s, 130s, 150s, 180s wool with special stitching and cut to perfectly fit the body, these
special edition suits are in a league of its own. Finishing touches such as real horn buttons,
imported trim and exclusive Van Heusen embossed lining make these suits the object of every
tycoon's desire. Go ahead, step into one and spoil yourself.

Categories

>Shirts

Planet Fashion stocks shirts of premium brands like Louis Philippe, Van Heusen, Allen Solly,
Peter England, V dot and Byford.

>Trousers
Planet Fashion stocks trousers of brands like Louis Philippe, Van Heusen, Allen Solly, Peter
England and V dot.

> Suits

Planet Fashion stocks the finest suits of brands like Louis Philippe, Van Heusen, Allen Solly,
Peter England and V dot.

>Winter wear

Planet Fashion stocks winter wear of top brands like Louis Philippe, Van Heusen, Allen Solly,
Peter England and Monte Carlo.

> Knits

Planet Fashion stocks the finest knits of top brands like Louis Philippe, Van Heusen, Allen Solly,
Peter England and Monte Carlo.

>Ethnic wear

Planet Fashion stocks ethnic wear by top of the line brands like Louis Philippe, Van Heusen, V
dot and Manyavar.

> Denims

Planet Fashion stocks the finest denim wear by brands like Louis Philippe, Allen Solly, V dot
and Levi’s.

> Accessories

Planet Fashion stocks the finest accessories from premium brands like Louis Philippe, Van
Heusen and V dot.

> Innerwear

Planet Fashion completes your fashion shopping experience with wide range of inner wear from
Jockey.

By studying the PLANET FASHION outlet located at Velacherry- Chennai , we have

observed following details:

Retail mix:

1) Location:
 The Planet Fashion has four Multi Brand outlets in Chennai .One outlet is located at Velacherry
and one at Pondy Bazzar. There are two outlets located at Anna nagar area of Chennai

2) Customer service:

The Planet Fashion provides excellent customer facilities like,

> It has Good Parking facility.

> It provides Exchange policy which helps customers to change the garment they have purchased
within 3 months of period. And customers will get exchanged coupons

> The planet fashion provides gift coupons for their loyal customers.

3) Store design:

The planet fashion follows Free form design which includes Gondolas and fixtures as a unique
pattern. The Velacherry outlet has two floors in which ground floor consists of formal section
and other consists of suits and casual wear.

Planet Fashion located at Velacherry has one manager , one assistant manager, three CCS, one
tailor, one office boy to cater the customers.

4) Ads and promos:

The planet fashion has less promotional activities.

5) Merchandise assortment:

The planet fashion has the men’s wear collection which includes Louis Philippe, Van Heusen,
Allen Solly, and Peter England brands. It has Jockey as an innerwear brand and Levi’s for casual
wear.

> Louis Philippe:

>Van Heusen:

>Allen Solly:

>Peter England:

6) Pricing

The brands available at Planet Fashion Velacherry have following price range:
 Price Range Shirts Trousers Blazers Suits
Brands
Louis Philippe 1399-4000 Rs. 15 4999-7000 Rs. 6999-11000 Rs.
Van Heusen 1399-4000 Rs. 4000-7000 Rs. 5999-10000 Rs.
Allen Solly 1000-2000Rs. 3999-7000 Rs. 5999-10000 Rs.
Peter England 399-1000 Rs. 3999-6399 Rs. 4999- 10000 Rs.

Accessories pricing :

//Retail market strategies :

>Target customers:

The Planet Fashion located at Velacherry mainly targets IT employees. And they falls under the
age group of 25-40. The Planet Fashion mainly caters to upper middle class people.

>Additional services and facilities

>Leisure provision

> Accessibility

> Parking

>Shopping Environment