Tsygankova V.

Student of Master’s Degree Course

Group 505
KNEU

CORPORATE CULTURE OF GOOGLE

Abstract. This paper explores what organizational culture is and why it is important in today’s
business environment. The example of the Google’s organizational culture is described. In addition,
values of culture that help to shape organizational success and statute are discussed.
The objective of this article is to understand the definition and the role of the organizational
culture based on the example of Google’s organizational culture and organizational performance.
Key words: organization, culture, motivation, control, performance, human resources,
management.

Introduction. Nowadays, business environment can be described in two short

words ― fast changing. Organizations must be prepared to keep up with these changes
in the business dynamics since today momentum is defined by globalization and
liberalization of trade so that they can submit to the new coming demands. This is why
over the last years organizational culture became more and more important. For an
organization to work well and to complete its objective, it must adapt to the external
environment but it has to do so by having solid criteria, standings, beliefs and values as
an internal structure, which is implemented by leaders [1].
What is Organizational Culture?
Organizational culture has a strong impact on organization and management,
which emerges from its nature and its content. It is a difficult task to define the concept
of «organizational culture». Organizational culture is defined as a system of
assumptions, values, norms, and attitudes, manifested through symbols which the
members of an organization have developed and adopted through mutual experience
and which help them determine the meaning of the world around them and how to
behave in it (Fiske, 1991) [2].
Google’s Corporate Culture Analysis. It is pretty well documented that Google
has a unique culture. Google is a high-energy, fast paced work environment. Google
employees (called Googlers, in Google’s jargon) work hard, yet have fun at the same
time. The Mountain View, CA headquarter has a college campus-like environment
where the virtues of creativity and innovation are extolled. In Googelplex People’s
workspaces are full of individuality, and the atmosphere is relaxed.
Google instills in its employees the credo that it is not about the money- rather than
there is a lifestyle that breeds innovative superiority over the competition. They portray
themselves as a company that works towards changing the world through teamwork and
creative involvement.
Googlers proudly say they work for the best company in the world and that they
are a part of something important and believe the work they do is remarkably satisfying.
Rather than describing their work as «coding» or «selling ads», they claim they are

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«organizing the world's information and making it universally accessible and useful»
which is the company’s mission statement [3].
Google provides its employees a wide range of benefits to make sure that
employees are satisfied and are loyal to the company. These benefits include:
 Free Food (Gourmet Cafeterias & Snack Rooms). Google offers free gourmet
meals to all its employees at any of the company’s 11 gourmet cafeterias. The rule at
Google is that no staff member should ever be further away than 100 feet from a source
of food, so various snacks, fresh fruit and drinks are a stone’s throw away.
 Onsite Childcare Facilities. Google offers childcare service in its Mountain
View campus and back-up childcare to help California parents when their regularly
scheduled childcare falls through.
 Healthcare Services. Google provides 100% health care coverage for its
employees and their family. In addition, on-site physicians and dentists are available at
Mountain View and Seattle campuses.
 Transportation Services. Google operates free, Wi-Fi-enabled shuttle services to
several San Francisco, East Bay, and South Bay locations.
 Sport Facilities. Google Mountain View campus contains a swimming pool,
beach volleyball court, a climbing wall, running trails. Employees can work out in the
gym, attend subsidized exercise classes, and get a professional massage.
 20% Creative Time Program. Google encourages all of its engineers to spend
20% of their work time on projects that interest them. This program not only makes
engineers enjoy what they do and keeps them challenged, but also provides some good
business opportunities for the company.
 Environmentalism. Google is very enthusiastic about environmental
conservation and makes every effort to be as energy efficient as possible. Google
subsidizes employees who buy hybrid or electric cars and who install solar panels in
their homes.
 Numerous Holidays and Leave Days. Googlers can get 25 leave days and 12
holiday days a year. New mothers get 18 weeks of paid maternity leave and new dads
get 7 weeks of paternity leave.
 Other Services. Google Mountain View campus also includes services such as
hair dressing, car wash, and oil change. The company also offers its employees personal
development opportunities like foreign language classes [4].
In an effort to maintain the company’s unique culture, Google has designated a
Chief Culture Officer in 2006, who also serves as the Director of Human Resources.
The purpose of the Chief Culture Officer is to develop and maintain the culture and
work on ways to keep true to the core values that the company was founded on in the
beginning — a flat startup organization with a collaborative environment [4].
Conclusion. The findings of this papers showed that nowadays business
environment is very difficult with fast changing demands, that lead to many mergers
and corporate restructuring, leaving often the employees to feel unimportant in the chain
management process. A well organized organization, with a strong culture can make the
employees feel like they take part of the process.

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 Google created a unique work environment that attracts, motivates, and retains the
best players in the field. At the same time, Google does not view their culture as a «set it
and forget it» program. They are actively changing and maintaining it, because it is
crucial to their success. That is why Google is considered to be one of the best
companies to work in.

References

1. Johnatan Strickland: How Google Works. ― Electronic resource:

http://computer.howstuffworks.com/internet/basics/google6.htm
2. New York Time’s: Google’s Rules. ― Electronic resource:
http://www.nytimes.com/imagepages/2011/03/11/business/20110313_sbn_GOOGLE-
HIRES-graphic.html
3. R. Kuntze and E. Matulich, Google: Searching for Value. Journal of Case
Research in Business and Economics, Vol. 2, 2010, pp. 1―10.
4. Tri Noviantoro: Organizational Culture in Google Inc. ― Electronic resource:
https://www.linkedin.com/pulse/20140904061228-154884582-organizational-culture-
in-google-inc
5. Zach Bulygo: Inside Google’s Culture of Success and Employee Happiness. ―
Electronic resource: https://blog.kissmetrics.com/googles-culture-of-success/

Yasinskyi V.
Student of Master’s Degree Course
Group 505
KNEU

TESLA Inc.: INNOVATION BEARS EFFICIENCY

Abstract. The overview of Tesla’s corporate culture is highlighted in the article. The main
attention is given to key factors of the inner corporate environment, which determine the success of the
company on the market, such as innovative approach, encompassing development etc. Another aspect
stressed is the definition of positive and negative aspects of Tesla’s corporate culture.
Key words: Tesla Inc., corporate culture, corporate values, business conduct and ethics.

Introduction. Concerning the fact of Tesla cars being extremely popular among
the customers not only in America, but also in European countries, we are confidently
able to tell that Elon Musks’ child has become a worldwide known brand. Starting as a
company specializing in electric sports cars, Tesla evolved into a mass product
manufacturer, delivering luxury sedans (Model S) and crossovers (Model X) to its
customers and employing 25 thousand workers. Furthermore, the company is nowadays
distinguished among the powerful car manufacturers such as Volkswagen, Toyota and
GM. Another outstanding aspect about the company is its willingness to cooperate with
other vehicle manufacturers in the field of electric cars. The biggest joint venture is a
partnership between Tesla and Mercedes-Benz, which has borne fruits with A-Class
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