S.W.O.T.
analysis of bKash Limited
Strength
 Under the big wing of BRAC Bank, bKash 
is the first money mobile financial service
provider of Bangladesh.
 Using the strong and wide Mobile network 
of four giant mobile operating company (
Robi, Grameenphone, Banglalink & Airtel),
bKash offer their service to the wide range
of customer of Bangladeshi market.
 bKash is backed up with the best
technological support which allow them to
serve their customer in the shortest possible
time.
 bKash is the market leader of Mobile money
transfer service at this moment.
Opportunity
 The target market of bKash Limited is those 
people who are generally ignored by the big
financial service providers and their
offerings. As Bangladesh is a country of
large population of these segmentation,
bKash has a good opportunity of capturing a
huge market share.
 There are some other Banks of Bangladesh who are
 Online shopping is gaining popularity in
Bangladesh so if the company can offer the
transection system for online shopping,
which could the way of earing big profits.
 As the company has joint ventures with two
large international money transferring
company, so bKash could offer international
transaction service in more extensive way.
Weakness
Lack of local agent is a big weakness of bKash Limited.
They only have 1600 authorized field agent throughout
Bangladesh.
In recent time, online shopping is gaining popularity in
Bangladeshi market. bKash is still don’t provide any
kind of transaction service for online shoppers and it is
a big weakness for the company.
 The company do not provide any kind of security to the
field agent so the local business person do not feel
secured to take the agency ship of bKash.
Threat
In last six months, the company faced several terrorist
related issues in many areas of Bangladesh which
occurs due to the poor security facility of the country. If
these incident continues, than the consumers and local
agents will lose the interest of having this service which
will a huge threat.
recently offering the similar service to the market with
new offers and facilities, If the company can’t take the
necessary steps to defense the competition than they
will have a threat of losing market share.