Microsoft PM

Challenge
Rachit Kumar PGP35281 IIM
Lucknow
Abhishek Chanchal ABM16011
IIM Lucknow
 Problem
TO MAKE RELIABLE AND
COMPACT PLATFORM FOR
DIFFERENT COHORTS OF
WORKERS
 CONTEXT
Growing number of us are demanding more
flexible work to fit around changing lifestyles
By now,more than 30% of downloaded apps are
used for business
Growth of global mobile workforce is expected
to reach 1.87 billion by 2022
large enterprises
LARGE ENTERPRISES

● Workers belonging to this cohort are

professionals with college degree
● Have understanding of type of content
they are looking for
● Want to access company’s private data
repositories and official mails
● the firm also care about copyrights or
IPR infringement
SMALL & MEDIUM
ENTERPRISES

● Organisation usually have diverse project

● They need a reliable data source
● Working environment are very flexible
● Organisations lack commonly shared repositories
● It becomes important to reference credible information
 FREELANCERS
● One of the fastest growing workforce domains
● Requirement varies from client to client
● Very flexible work environment
● They use private emails for official purposes
● They rely on public repositories for source of
information
● Need tool to further aid them in organizing their
work
 ACADEMICIANS

● Users are aware of type of content they are

looking for
● Requires credible source of reliable data
● Also need basic tools to aid in referencing,
collating and organizing information
● The also need environment where credible
information is shared among peers
 PREMIUM SUBSCRIPTION MODEL

❖ Targeted towards large enterprises

➢ Can be login using official mailing ID and compulsory registration
$60
FEATURES
● Integration with primary office 365You can explain your
tools
product or your service c
● Option of linking official mail id with edge.
● Edge could also integrate a basicCharacteristic
mail composing environment on split-screen
Characteristic
● Access to reliable data source
● Access to graphic ,explicit and malware PRO website will be restricted
● Access to company’s private data repositories.
● The IT admins of respective firms can decide the level of access to repositories.
 PROFESSIONAL SUBSCRIPTION MODEL
❖ Targeted toward medium & small enterprises as well as freelancer
community
➢ Can be sold directly to the individuals
User can login directly using his Linkedin account or his personal email
account

FEATURES
● Browser will be integrated with primary version of office 365 tools..
● Users can link his private mail id with browser & screen can be split up
● Machine learning could be used for categorization of data into reliable and
unreliable sources
● Additional storage space could be provided on edge platform which could be
used to store documents on cloud
 FREEMIUM MODEL
● Targeted at both the freelancer community and academicians
● This will enable a large number of research-oriented and professional users on
Edge platform
● Their user behavior can be studied using machine learning which can be used to
learn & provide better solutions on the platform
● Have an added advantage of having academicians on the platform
 SUCCESS METRICS
● Important metrics to monitor the growth of the product
are
● Activation metrics, active usage metrics, customer
lifetime value, customer acquisition cost and add on
MRR(Monthly Revenue Recognition)
● In the early stage of PLC activation and active users
metrics should be used
● Other metrics to gauge retention of users are average
monthly usage
● Other metrics such as add-on MRR can be used to
measure usefulness of product
● Later in PLC, CAC and CLCcan be used.
Basic Wireframe model
THANKS!