Colin UX | UI Design Consultant

Ochel Dynamic hands-on leader with knowledge of all aspects of

Product leadership and User Experience, including interaction
design, product requirements gathering and definition, usability,
1810 New Bedford Rd. user research, product roadmap creation, visual design, content
Wall, NJ 07719
development and some front-end development.
Cell: 973.479.4989
me@colinochel.com
colinochel.com
20+ years of success optimizing user engagement for brands
such as American Express, IBM, Amazon, JPMorgan, Citi, Bank of
America, WSJ, FT, BBC, Google, Microsoft, Johnson & Johnson,
I bring rhythm to Abbott, LG, Discovery Channel, Tivo, MTV, Red Bull, Iron
interaction through Mountain, and AT&T. Expert in providing a compelling user
experience to improve brand loyalty, customer retention and visit-
usability, design
to-order ratios.
and development
Designer’s Toolbox
Education UX & UI Design Information Architecture Axure/Omnigraffle
Usability Protocols (IA) HTML/CSS/JS/jQue
Syracuse University Web Site Analytics A/B, Card Sort, User ry
BFA New Media Studies Prototyping Testing Invision/Principle/
1991 - 1995 Persona Creation Animation/Motion AS3
Graphics Sketch/Adobe XD
Affinity Diagramming Photoshop/InDesig
Requirements Definition n/AI
Early Career Professional Experience
LIQUID DESIGN GROUP IFF, Lead UX Architect | UI Designer - Contract, Jan18 – May 19
Chief Creative Officer, Architected and Designed a Component Library to create all of
1996 - 2001 IFF's Internal Applications. Responsible for User-Flows, High-
Co-founded Liquid Design Fidelity Wireframes, User Testing, and Quality Assurance. Worked
Group, heading up the directly with the C-Suite to design Dashboards to provide
Interactive Department. management and employees with the necessary insight to
Responsible for all successfully run IFF.
creative sales, and
hiring. In 2001, Liquid
Design Group split-up UPMC, Lead UX Product Design - Contract, Jul17 – Dec17
and the Interactive Responsible for rethinking the responsive website and the
Department became iOS/Android Mobile App for MyUPMC. Designed a Component
Lime Interactive.
Library for the internal UX Designers to build out future
functionality. Prototyped flows for stakeholder buy-in, user
testing, and development specifications.
Work Beliefs
IBM (Watson), Lead UX Product Design - Contract, Mar16 – Dec16
Be positive
Leveraging Watson as a coach to help guide IBMers to learn the
Leave your ego at home proper topics for their position. The Internal Educational Platform
provided IBMers the ability to voice their ideas while learning.
See the path before
Through social components, great ideas bubbled up to the
you take the step
surface to be recognized by all.
Walk a mile in
everyone's shoes
AUDIBLE.COM (Division of Amazon.com), Lead UX Product Design -
Contract,
Know why, not just how
2014-15: Responsible to design Audible’s new service,
Because you can does AudibleUnlimited, to the new marketplace of Japan. Tasked with
not mean you should
increasing the number of new member acquisitions and retaining
Never miss a deadline them by restructuring the presentation of audiobooks for the US
Marketplace.
Over-deliver
2012 -13: Tasked to redesign Audible.com from the ground up.
Less is more Received US Patent 9,471,203 Presenting Animated Visual
Supplement Content for an Amazon product.

Colin
Ochel
Recommendations
1810 New Bedford Rd. Trip O'Dell
Wall, NJ 07719
Senior Director, Design and Research at Varsity Tutors
Cell: 973.479.4989
me@colinochel.com
In the UX field we talk about "unicorns" designers with a rare combination of talents, who
colinochel.com
are creative, have strong skills in visual design, interaction design, interactive
prototyping and don't require a lot of direction. Colin is a unicorn, a rare talent and you
will be lucky to have him.

I've been privileged to work with some of the best product design/UX teams on the
planet. They are filled with extraordinarily talented, capable, creative and technically