Keds E-commerce Concerns

09/19/17 11AM-4PM

Attendees:
Earl Noche
Denise Valencia
Ivan Ong
Jeff Gajita
Denice Lao
Danica Enerio
Karlson Zaguirre
Noemi Sta. Ana

Topics:
Alignment and Planning
- Reference Files Cloud
- Calendars Responsibilities:
- Updates on both ends - Provide updated reference (files indicated per
section)
a. Database (for discussion on Monday:
option to do groupings to be used for
different kinds of newsletters)
b. Banners (specs and description)
c. Per website per brand list of assets
and banners deck
- Provide summary of timelines
a. Newsletter
b. Landing page/microsite
c. KVs and Banners
d. Uploading of products (1 day after
stocks delivered, 7 days only if no
assets)
e. Promo/code implementation (a day
after request)
f. Special execution (badges, etc.)
g. Additional reports/requests
- Provide reports
a. Sales reports
b. Monthly reports (template to be
provided by brand)
- Provide checklist of Denise V. (brand to double
check and finalize)

Uploading of Products
- Timeline and process
- Responsibilities of each person/team
- Making the website an online catalogue
- Clearing and updating of products displayed
Brand
Responsibilities:
- Provide updated images and brand guidelines.
- Provide product and website calendar.
- Provide updates on any changes in the
calendars.
Cloud
- Other companies trigger when uploads are
already delayed.
- Expect smoother process due to new
- Tags warehouse management system.
- Photos used - Hired new manpower.
- Product descriptions - Need 7 days lead time if photoshoot is needed
for a certain product.

Resposibilities:
- Provide rules and template for assignment of
tags for each SKU.
- Provide top keywords used in website search
bar.
- Ensure that products with photos from the
principal are uploaded a day after the delivery,
and products without assets are uploaded
within 7 days after delivery. Cloud Logic should
immediately notify the brand all the SKUs that
don’t have US assets (from website and
product image resource files from marketing).
Merchandising will only release sample pairs
for photoshoot once requested by cloud logic.
- Remove all sold out items that are outside the
key product list. List will be sent by marketing
on September 29.
- Edit “Notify Me” text box to be bigger and
placed above the small “Out of Stock” label.
(Deadline September 21)
- Double check website contents.
-
Brand
- C/o merchandisin: Provide PUS good for 1
season (6 months) worth of delivery, complete
with correct descriptions. (add stock number on
PUS)

Responsibilities:
- From the PUS, marketing to provide:
a. Tagging per product (subcategories) and
other keywords.
b. List of key products (Product list will be
provided that will serve as part of the online
catalogue – all products in this list will have
the “out of stock” label both on the
thumbnail and the product page.)
c. Photos (Marketing to provide product
image files to Cloud Logic ahead of time. If
products aren’t in the files sent, Cloud
Logic to either check US website or
request from merchandising sample pairs
for photoshoot ahead of time.)

Phase 1: Clean up
September 29 latest – Marketing to provide
product images for exisiting stocks,
appropriate tags for all products and list of
key products for catalogue purposes.

October 4 – All “Out of Stock” outside


Sales Updates
- SOP for submitting of sales reports
- Giving of analysis/recommendations to brand
Uploading of Visuals
- Timeline and process
- Proper implementation
- Scheduling
- Official specs of assets needed
- Double checking (process of updating brand)
- Updating of other information
product list to be removed from the
website. List of stocks for release until
December without photos to be sent to the
team tos schedule photoshoot ahead of
time.
October 6 – Apply tagging request of
marketing.
Phase 2: Maintainance (Moving forward)
Merchandising to send PUS to both Cloud
Logic and marketing.
Marketing to be given 2 weeks to provide
all files. (photos, tags and key products list)
Cloud Logic to be given 1 week to give
feedback.
- Send monthly FINAL schedule of product
availability in website. (For any changes in the
calendar and for updates on specific dates of
product launches.)
- Addtional reviews for the website’s mobile
version to be sent via email.
Cloud
- Already provided brand access to Google
Analytics.
- Started sending monthly sales report to brand’s
Gmail account. (as per Jeff G.)
Resposibilities:
- Send monthly sales report, complete with
analysis and recommendations for brand.
- Send daily sales report for special collections.
Brand
- Provide template for report including sales.
Cloud
Responsibilities:
- Send checklist to brand.
- Send complete list of specs for every material.
- Redesign store directory page.
- Add missing links on mobile version.
- Update “Find Your Champion” selection.
- Send any changes to brand before uploading.
- Add label/header on pages of smaller
collections.
Brand
 Responsibilities:
- Provide image library from principal to Cloud.
- Send CH SKUs to be included in “Find Your
Champion” display. (by September 29)
- Send layered version of all files for upload.
(PSD with JPG). Only use psd if there are size
problems but cloud needs to have brand
approve first before going live.
- Finalize additional changes. (addtion/editing of
tabs, images to be replaced) (Sept 27)
a. Kids
b. Lookbook (assets and pegs)
c. Shoe Care
d. Bundling
e. Confirmation of sale tab for 2016 stocks

Other agreements:
- Add special landing pages for the special
collections. (kate spade assets wtith pegs)
Sept 27. (refined champion page with pegs)
Sept 29
- Add lookbook page.
- Pop-ups should always have an exit button.
Orders
- Timeline and process Cloud
- Quality control - Metro Manila orders are usually handled by
- Packaging of the shipments Cloud Logic riders and couriers.
- Accountability - Latest delivery time: 7 days for Metro Manila
- Fees and 15 days for Provincial. (only for holiday to
start November 15 to end of December)

Responsibilities:
- Send sample of double box and other options
for improvement of shipping of products.
- Improve delivery system especially now that
the Christmas season is coming up.
- Sample customer service replies

Brand
- Implement damage control program to
unsatisfied customers.
Sample from Cloud: #wewantyoutobehappy
from Happy Skin.
Customer Service
- Timeline and process Cloud
- Schedule of customer service representatives - Work hours: 10AM-7PM (M-F)
- Accountability - Might impose Saturday for special releases
- Quality Control and during peak seasons.

Responsibility:
- Provide quality control methods to brand.

Brand
- Need access to Cloud’s ticketing system for
 quality control purposes.
- Suggestion to be discussed on Monday:
automated email reply for all inquiries or post
office hours on website.

Responsibility:
- Provide copy for automated email.
Newsletter
- Timeline and process of sending newsletters Cloud:
- Database - There should be ample lead time for every
- Subscription page newsletter.

Responsibilities:
- Improve newsletter subscription page.
- Follow SOP for every newsletter to be sent.
- Orient brand on how to use Mailchimp.

Brand
- Provided calendar for newsletter and all other
website concerns.
- Provide image of confirmation email for new
subscribers.

Responsibilities:
- Send assets on time.
- Finalized newsletter subscription page/pop-up.
Promo
- Bundling promos Cloud
- Provide code for sock and shoe care bundling
promo. (Mix and match with discount upon
check-out)
- Suggested for Keds to partner with candy
companies for Halloween.
- Can make special paper options upon check-
out.

Brand:
- Suggestion to be discussed on Monday: Flash
sale events