Introduction

TJ Tyres is an innovative and technology-driven company working on riders' safety, fuel

economy and convenience with its eco-friendly innovations. TJ Tyres’ R&D Centres in India
and the USA strive for innovation and develop state-of-the-art products that can have easy
adaptability by customers in the automobiles industry. TJ Tyres have successfully launched
proprietary NASA awarded BPPC (Burst Preventive Puncture Curative) range of products for
meeting customers’ expectations and has gone for Patent protection in significant target
markets. Apart from road safety aspects of passengers, riders, travellers, pedestrians, it also
works in self-balancing at dynamic conditions, thereby eliminating cancer-causing material
Lead (RoHS) for wheel balancing.
TJ Tyres are committed to inventing more and more eco-friendly technologies focused on
safety, convenience and low carbon footprint to make the world greener and a better liveable
place. The whole team is committed to giving hassle-free drive and tension free life to the
world with cool products.

Technology
The patented tyre technology with many trade secrets is a Multi-Chambered Tubeless tyre with
sealant, coolant, and balancers inside it; to take care of punctures and prevent blow-outs. The
sealant seals the puncture and auto heals the tyre, the coolant inside the chamber keeps the
temperature of the tyre at an optimal level preventing localised overheating and thus preventing
blowouts and the balancer inside the chamber balances the tyres in run time. Due to the multi-
chamber with innovation in materials, the pressure retention (both for air and nitrogen) is
almost three times.

The technology offers the following benefits to the user of the technology
. Anti Puncture Tyres
. Tyres which prevents the bursts
. Tyres with the extra life
. Tyre with Extra mileage for the vehicle
. Tyre with excess air retention

Future plans
The plan includes growing in the BPPC segment as a Premium tyre category where the
customer is willing to pay more get the additional benefits for tyre safety.
COCO
TJ Tyres have multiple COCO stores in Hyderabad and Bangalore as part of its association
with HPCL which reduces the cost of downstream distribution to a great extent.

Problem Statement
1. Creating awareness about TJ tyres and its various features in public. How to
implement the promotion ideas for TJ Tyres (Online and Offline Campaigns, Direct
marketing, all types of promotions etc)
2. Marketing strategy for different distribution channels
3. Alternate channels apart from traditional Tyre distribution channels

News Article Link

https://www.hindustantimes.com/education/odisha-innovators-bag-nasa-award-for-finding-
solution-to-tyre-bursts/story-Tsj6R6UrHieF37B5VeIEFI.html
Website-http://www.tjtyres.com/
Facebook-https://www.facebook.com/TycheeJuno/
Instagram-https://www.instagram.com/tjtyres/
Twitter-https://twitter.com/tjtyresofficial

Judging Criteria

• Total 6-10 Slides including the details of each solution

• The teams will be judged on the understanding of the problem statement,
methodology/structure, conceptual rigour followed and uniqueness and feasibility of the
solution which can be implemented by the Company
• Teams are expected to provide source/calculation for data-points quoted and results of the
Market survey (if any)
• State assumptions wherever required