Specific: India

ndia is the world's fastest growing market for chocolates. Registering 15% annual
growth between 2008 and 2012, the Indian chocolate industry is projected to grow at an
even higher rate in the coming years.
According to Nielsen, the chocolate market in India is valued at Rs 6,600 crore, of which
the premium chocolate market accounts for 11-12 per cent of the category. The size of the
chocolate gifting market is 6 per cent of the category while that of premium chocolate
gifting market is between 1.5-2 per cent of the category.
The Population of India in 2013 is 1.27 billion. The chocolate consumption number comes
around 2, 09,550 ton.
400 Kgs of chocolate consumption is done in India per 3 minutes
Low priced unit packs, increased distribution reach and new product launches can be said to
have fuelled this growth.
The industry has a positive outlook due to phenomenal growth in the confectionery industry,
rising per capita income and gifting culture in the country. The per capita consumption of
chocolates is increasing in the country which will continue to flourish the market revenues. It
is expected that India chocolate industry will be growing at the CAGR 23% by volume
between the years 2013-2018 and reach at 3,41,609 Tons. The dark chocolates are expected
to account for the larger market share when compared to milk and white chocolates in the
coming years. The introduction of medicinal and organic ingredients in the manufacturing of
chocolates had led to a new trend and development in the country, which will be adapted by
major manufacturers to remain active in the market.