BATH AND BODY WORKS

ABOUT THE COMPANY:

• Bath & Body Works is owned by the Limited Brand Company, who operates the retail
stores in the malls all over the world.

• They offer their customers personal care products.

• Bath & Body Works operates more than 1,600 stores, and it is going to open its FIRST
EVER offline store in Delhi, in Noida’s DLF Mall Of India.

SUMMARY OF ARTICLE:

Bath & Body Works, the global speciality retailer of fragrant products for the body, hands and
home, will enter India with two stores in New Delhi. It will come in through Major Brands,
which has franchised other premier global lifestyle brands. The first two stores will open in India
in New Delhi at Select City Walk and DLF Mall of India (Noida), followed by Ambience Mall,
Gurgaon, says a press release. The Mumbai store is expected to open early 2019.

“The market size of India’s beauty, cosmetic and grooming market is expected to reach $20
billion by 2025 from $6.5 billion. A rising aspiration among Indians to look better groomed to
feel good has led to this market’s rapid growth of more than 42 per cent in the last five years,”
says Tushar Ved, President, Major Brands India. In the past few years, Major Brands has
introduced brands such as New Balance and Aldo.

Major Brands, a retailer for premier international fashion apparel, accessories & beauty brands,
has added Bath & Body Works to its portfolio of retail licenses and will be bringing the brand to
India with two stores, soon to be launched.
The two Bath & Body Works stores will open in India in New Delhi at Select City
Walk and DLF Mall of India (Noida), followed by Ambience Mall Gurgaon. This will be
followed by expanding the footprint to Mumbai by early 2019.

The new Bath & Body Works stores will introduce an experiential environment that allows
customers to explore an array of fashion fragrance for the body, hands and home. Bath & Body
Works will offer a wide range of fragrances which include Signature Collection Body Care, Bath
& Body Works and White Barn Home Fragrance, Bath & Body Works Hand Soap & Sanitizers
and Aromatherapy.

“Since 2001, Major Brands has continually introduced a selection of premium brands from
across the world, giving Indian shoppers the best of high street in the country. With the launch of
Bath & Body Works, the most awaited brand in India, we are sure our customers will love the
experience of the line of bath and body products including home fragrances. We are excited to
add yet another international category leader to our portfolio. The market size of India's beauty,
cosmetic and grooming market is expected to reach $20 billion by 2025 from the current $6.5
billion. A rising aspiration among Indians to look better groomed to feel good has led to this
market's rapid growth of more than 42% in the last five years,” said Tushar Ved, president,
Major Brands India Pvt. Ltd.

The rising awareness of premium personal care products, growing disposable incomes, changes
in consumption patterns and lifestyles, promises exciting times for the Bath & Body Works in
India. The brand plans to harness the reach of social media and influencer marketing in order to
resonate with today’s millennials who consume news largely via digital platforms and are
excited to share new discoveries. The brand’s immense portfolio and product categories will be
presented in dynamic, new age digital formats, with engaging content to not only reach out to
users familiar with the brand, but to also engage with and induce experimentation with newer
audiences across demographics.