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Mid Report Monsoonsim
Mid Report Monsoonsim
(INTRODUCTION)
MonnsonSIM is utilized to assist student with gaining learning abroad about the idea of the
creation framework and the whole activity process, in the subject of the Integrated
Production System by Mr. Johan Krisnanto Runtuk, ST., MT. In playing this game, student
in the class are partitioned into 8 group, each group has 5 member. To win this game, there
are 7 appraisal pointers in particular Cash on Hand, Sales Revenue, Net Profit, Utilization
- Retail, Utilization - Warehouse and Market Share. To expand and win, the fundamental
technique is cooperation and correspondence between individuals is required. General
techniques, explicit methodologies, the undertakings of colleagues and why this group not
wins will be clarified on the following page.
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1. General Strategy of Monsoonsim Simulation
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2. The Specific Strategies
Our group chose to activate warehouse function in day 6, in the first day we set the
warehouse space into 0. The reason of this action was to prevent the cash on hand low in
the beginning of the time. Our Cash on Hand already high, we purchased the finished goods
and delivered to warehouse meanwhile changing the area of warehouse from 0 to 1000 m2.
This total area was enough, since our strategy planning was using moving stock strategy
and order directly for 3 retails. Our group bought 12,000 units for every type of juices,
because we want to have stock in case if the stock of each city is running out. So, we can
move from warehouse to each city.
There two option for moving stock, which is auto- replenishment or manual. Our group in
the first game try to auto-replenishment stock. But, change to manual because lack of
understanding about auto-replenishment. And also because the demand is high and
unpredictable. The location of warehouse was in Singapore, and the retail location in
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Jakarta, Malaysia, and Bangkok. The lead time between warehouse and retail is 1 day to
Malaysia, 3 days to Jakarta, and 5 days to Bangkok. The specific strategy for each city was:
1. For moving stock to Jakarta, our group moving 12,000 unit for each fruit. The
reason is because in Jakarta the demand is higher comparing with other city. We
move basically based on consumed not by days
2. For moving stock to Malaysia, our group moving based on the stock in Malaysia,
if the stock in Malaysia reach 3,000 unit for each fruit, so our group moving stock
from warehouse to the Malaysia that takes only 1 day.
3. For moving stock to Bangkok, our group using different strategy with Jakarta and
Malaysia, because the lead time is 5 days. So, if the stock is reaching 5,000 unit of
each fruit we move our stock from warehouse to Bangkok.
In warehouse, our group need to choose the best strategy to optimize warehouse
function, also ready if the demand increasing that will affect stock for each city is
running out. And learn about auto-replenishment to prevent stock in each city is run
out of stock.
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2.3 Procurement System
2.4 Forecast Demand Module Application
2.5 Marketing Strategy
2.6 Pricing Strategy
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Based on the Information from Anissa, Sisca helps to set which
media needed to be advertised. After that, she is also monitoring
the marketing investment in order to increase the unit sold.
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Analyze and Monitoring Product Price
After known the standard price, Viola will set that in stable
condition. In order to increasing profit, viola analyze and
monitoring the product price based on the information from Lin
related to the company’s net profit and cash on hand.
The simulation was conducted in 90 days running, with 40 seconds for each days.
Based on the results of the simulation, our team which is team Viola is the 4th rank
from three other competitors in our class. The results can be seen on Figure xx.
Figure 4.
Based on Figure above, it can be seen that there are seven main indicators to win
this game, the first is Net Profit with the percentage of score is 20%, the second is
Cash on Hand with the percentage of score is 25%, the third is Inventory value with
the percentage 10%. The fourth is Sales revenue with the percentage of score is
15%, the fifth one is Utilization – Retail space with the percentage of score is 10%,
the sixth one is Utilization –Warehouse space with the percentage of score is 10%,
and the last one is Market share – sales – retail with the percentage of score is 10%,
From Figure xx, it shows that our team is the last rank of net profit which is 6%.
For the cash on hand with 7.5%, with inventory value 3.59%, for the sales revenue
is the last rank with 4.5%. For indicator Utilization – retail space is the first one
with the value of 10% (maximum). For indicator Utilization –Warehouse space the
value is 3% and the last one for Market share – sales – retail is the last one with 3%.
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4.1 Net Profit
Net profit margin measures how much profit out of each sales dollar is left after all
expenses are subtracted-that is, after all operating expenses, interest, and income
tax are subtracted. A higher margin means the firm is more profitable. (Murtaqi,
2014). Profit is the income earned after the deduction of all expenses. Profit is
always the goal of every enterprise. As a result, many businesses are based on profit
in different forms.
Figure 4.
Our team net profit is 4,859,593 which is the lowest from the other competitors.
The reason why our value is the lowest is because our products are many that were
not sold ends up day off for around one week in total. While for the last ten days,
the day off is around 4 days. This happened because we already prepared for the
high demand, Viola has set up the price higher than usual but ends up when high
demand comes, the products are not sold at all.
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Figure 4.
For the Cash on Hand the amount is 6,361,342. It is also the lowest from three other
competitors. The reason is because the area utilization is over capacity. We already
purchase the finished goods is more than the usual due to prepare for the high
demand situation, but ends up the products were not sold at all. So it causes high
inventory for the warehouse. The inventories are not delivered to the warehouse
because the situation are approaching to the last day, which around last 10 days. To
move the inventory to the warehouse, it needs more time and the expense is also
higher. That’s why we kept the inventories in each region. Because of the days off
that are many, so the company faced the loss.
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Figure 4.
Figure 4.
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Figure 4.
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4.3 Inventory Value
The inventory value of our team is 3.59 which is still the lowest. As seen on the
figure below from the graph of Unit Remain, the amount of stock for the last 10
days are still many. It is caused of the products that are not sold. These stock are
kept in the origin of the region and not moved to the warehouse. It all started
because after seeing the forecast demand, the company had prepared for the high
demand like set the price higher. But when the high demand situation comes, the
products were not sold. So the stock are still many. Because it is in the last 10 days,
so the company decided not to move the stock because the cost is higher and the
time taken is long time.
Figure 4.
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Figure 4.
The value of sales revenue of our team is 4.5 which is the lowest from our
competitors. As seen from the figure above. There are some days that not all of our
product are sold only some of our products are sold. Even there are many days, that
our products are not sold at all. So we don’t get many sales revenue. In our team,
we don’t maximize using marketing. So we were lose to the competitors who use
marketing as much as they can to the market. The reason why our sales revenue is
the lowest because we used the wrong strategy. We had prepared for the high
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demand situation but the resut is not as expected, which caused days off for 4 days
in the last 10 days.
In doing this project, our team was in the last place for market share – sales – retail
with the value of 3%. The reason why our team lose is because we didn’t optimized
the marketing strategy. We invest low so we got the market value low as well. If
compared to the other team, we were not maximized the promoted strategy. Figure
xx shows the value of market share and marketing investment.
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Figure 4.
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References
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