Operational promo

platform 2.0

Create engaging & fun

MARKETING CAMPAIGNS

We make creating beautiful contests,

giveaways, and other campaigns
easy.

Powered by
 Shopper/consumer
experience
+ Promotional operational
excellence

I sales increase I
=
brand engagement I retail compliance I
The main advantages
Increased security for
personal data

Ready to deploy in hours

A flexible and complete platform

Real-time reporting and data

Customizable in any way you need

Multiple account with different levels

Fraud detection

Support and quick interventions

Increased security for personal data

The date is stored on separate servers the the actual

sites where the participant enroll in contest.

Websites are more likely to get hacked that’s why

a better way is work with a separate platform witch
offers a better security.

Our platform was developed in 2015 and is respecting

GDPR requirements and privacy by design directive.

Website 1 Website 2 Website 3

Ready to deploy in hours

After the main client account setup and date base

creation. Any promotion can be ready to deploy in 1
hour or less.

No headaches with development

and testing UX design only
focus on objectives.
A flexible and complete platform – multiple channels

Multiple SMS numbers ? one or multiple sites ? Multiple social media channels ? Multiple in-store activations ?
No problem PROMOAPP manages all your promotion in one place.

IN-STORE IN-STORE
SHOPPER PROMOTER

data base
Sales & trade
A flexible campaigns
and complete platform – multiple mechanisc

Sales campaign – we can implement any kind of mechanics to

support your trade campaign

Fiscal Receipt Unique code QR code Order number

1234xyz
Other type of mechanics
A flexible and complete platform – registration form
Simple form or more complex form ? Anything that you need for you campaigns you can customize in your form.

A new shopper will input all the new date on

time after the the PROMOAPP platform will
recognize him by the email or phone number.

Thus eliminating the need of profile creation and

every time log-in.

Password not mandatory

A flexible and complete platform – registration form

A registration form can be embedded

(easily) in multiple sites and channels

Skil.ro Skilpromo.com Emag.ro

https://www.facebook.com/SKILRomania
Short SMS number
1846 (depending on country)
Real-time reporting and data
Reporting for each campaign (shopper, social media, in-store, promoter) in real time and with interactive capabilities
Customizable in any way you need

is a platform developed by our agency dedicated for

contests and promotions. Beside the developed tools
and mechanics we can develop any new feature or
registration form, flow, mechanics needed.
For example Digital scratch card, augmented reality.
Multiple account with different levels

Every client can have multiple account with different

levels of access and tools available.
Making working in teams easy and if needed total
independent.
Fraud detection

Depending on the country fraud attempts are

increasing from year to year due to the attractiveness
of the prizes that brand are offering.
We developed more systems to detect and tract fraud
And multiple accounts enrolment.
Our fraud detection process is unique
1 year fraud attempts statistics
3% - 11% / for each campaign

The most common ways of fraud

Multiple Multiple
enrollments enrollments
Multiple enrollments with false fiscal with fiscal receipt
with false profiles receipt from the same
the same fiscal receipt Fraud level 2 cash register
Fraud level1 Fraud level 3
Example : same fiscal receipt number and hour

This fiscal
receipt was
registered
more than
60 times on
different
profiles.
Example : Fake invoice

Fake
invoices
were
registered
in different
campaigns
different
time
periods.
Our platform is filtering fraud

Different levels of fraud filtering

Our platform is filtering fraud
Different registration the same fiscal receipt
Support and quick interventions

Our platform is tested and serviced all the time but

we know that the web is a dynamic place and we are
ready to intervene fast in any case.
We offer support for any questions that arise from the
participants. (usually questions regarding rules and
terms or legal and GDPR requests).
Visual & design elements

All the advantages mentioned

hereby have been developed and
successfully tested previously
Maine promo site flow proposal
For multibrand companies

MAIN SITE – key elements

General branding
General info
GDPR compliance and contacts
Contact & other info

FOR EACH CAMPAIGN THERE SHALL BE AN INTEGRADED LANDING PAGE

CUSTOM BRANDING for each campaign
Header, slide shows, interactive components, video, social interaction.
DEDICATED MECHANICS + registration form
Contact & other info

Full branding and interactive landing page

In site landing page for each campaign

Each landing page will be a mini site

MAIN Menu (Mechanism, Prizes, Rules, Winner)

Active campaigns with 3D visual or micro video

Dynamic or static header

Registration form (integrated in background) or

Other method of participating (see next slides)

Winner list & testimonials

Custom background according to each

campaign.
Exemple for landing page customization.

Campaign concept
Cumpără pachetele
Landing page
speciale DERO
will be customized
pudră și poți câștiga
According to the
campaign
concept
100 LEI
ÎN PACHET!
Înscrie bonul
Landing page content

Full branding
Interactive elements Vezi produsele participante

Video embed and custom butons Cumpără on line

Any other effects needed to reflect campaign
concept.

Regulament Premii Termeni și conditii

Interactive elements

All the advantages mentioned

hereby have been developed and
successfully tested previously
 Shopper/consumer experience

More campaign possibilities than you can imagine

Powerful features make a campaign engaging and exciting, so you can
build brand awareness and sales.

Giveaways, Coupons, and Instant Wins

Collect entries through forms or social network
actions. Pick random winners, distribute unique
codes, and more.

Coupons
Instant Wins
Pin to Win
Sweepstakes
Giveaways
Prize Claim
Pick a Winner
 Shopper/consumer experience

More campaign possibilities than you can imagine

Powerful features make a campaign engaging and exciting, so you can
build brand awareness and sales.

Photos, Video, and Hashtag Contests

Everything you need to collect, curate, and
display user generated content from
Instagram, Twitter, Youtube, Facebook,
Tumblr, & Pinterest. Display approved
photos and videos in galleries and even
allow voting.

User Generated Content

Photo Contests
Video Contests
 Shopper/consumer experience

More campaign possibilities than you can imagine

Polls, Quizzes, and Games

Personality Quizzes
Gamify your marketing and gain insights by
Trivia Quizzes
creating fun, interactive experiences for your
Polls
users with Brackets, Quizzes, Leaderboards,
Brackets
Polls,
Poll Posts

Facebook Page Apps

Create page tabs to feature your brand’s HTML Fangate
Instagram, Youtube, Twitter, and Pinterest Tab for Twitter
accounts, as well as to feature offers with our Instagram Tab
completely customizable HTML Fangate tab. Pinterest Tab
Youtube Tab
Examples of
Interactive elements that
we have previously utilized
Coupons & and discounts

Make one-per-person coupons for retail,

ecommerce, and in-game digital key
codes
Instant wins

Set the odds of winning and give participants a chance to win a prize
instantly
Instant wins
Automatically
award multiple
different prizes
based on odds you
set. Allow non
winners to try again
after a configurable
time period.
Pin to win – Pinterest & Facebook

Request entrants pin to

Pinterest as part of the entry
process.

Grow Pinterest followers and

gain exposure for your pins
Pin To Win system
Sweepstakes & Giveaways
User Generated Content

Feature user generated content by

collecting images, videos, and text from
entrants, run viral hashtag and caption
contests, enable voting, and more with
a UGC Contest.
Personality Quiz

What type of _____ are you? Ask questions

and calculate results by scoring participant
answers.
Trivia Quiz

Create and score

quizzes with
custom results
based on answers
given by
participants
Polls
Get feedback
from your fans
and let them
vote and share in
a poll
Technical & operational
excellence
 Powered by

One Platform.
Wouldn't it be nice to have a single platform for
all your shopper experiences?
We think so.
 Any type
of mechanics

Detailed
Dinamic data base
and live
and continues growing
reporting

Advanced protection GDPR

against compliant by
fraud and design

Profiling and
SMS, WEB, APP, FB
targeting
multiple
Advanced
channels
 Use your campaigns anywhere
PROMOAPP is designed to live where you need it.

Over 30.000 profiles in 2018 and growing

NOT ONLY A SITE AND DATA
COLLECTION FORM! Multiple campaigns and website connected

24/7 support for brands and shopper

PROMOAPP is a platform
build from the begging for Continues development with new and better technologies
promotions and specifically
for the Romanian market. Efficient cost for brands and fast implementation
With multiple benefits for
both brand and shoppers.
Platform advantages that we
can implement.

All the advantages

mentioned hereby have
been developed and
successfully tested
previously
One registration form (database) multiple easy integrations

Brand – Facebook page

Brandul - Sărbătorește cu toată
bucuria SUTA de România! brandultepremiza.ro
Registration form
brand.ro

On line stores (multiple)

No development needed from your partners

Each campaign can be embedded easy thru a simple link in

multiple shopper touchpoints thus taking advantage of each
shopper touch point to get more traffic and increasing
awareness and efficiency
Digital scratch card (for app or web)

branded mobile app

In store POSM with promo

announcement

Shopper

brandultepremiaza.ro
In store shopper activity

branded mobile app

In store POSM with promo

announcement

Shopper

brandultepremiaza.ro
In store promoter with interactive help

In store raffle and prize awarding

First access PROMOTER Fill all shoppers date and Access scratch or other
module request permission for type off prize awarding
data processing Scheme.

PROMOTER registers fiscal

receipt or code and
personal date.

Shopper
In store promoter with interactive help

In store shopper product demo

First access PROMOTER Fill all shoppers date and
module request permission for
data processing

Abordeaza shopper will

PROMOTER registers fiscal
Take you to a interactive
receipt or code and
demo
personal date.
for a product/category

Shopper The other

Buttons are for promoter
support.
Augmented Reality(RA)

Scanning a LOGO or other visual element will take shopper to a interactive :

1. Visual information or video (spot, demo product)
2. A digital prize (books, music, etc)
3. To an interactive game or 3D clip
Real time reporting

Reporting for each campaign (shopper, social media, in-store, promoter) in real time and with interactive capabilities
 Shopper info (City, age, sex ) shopping (Chain, time of purchase, history)

www.promoapp.ro
Build your database and promote tailored campaigns

Shopper Shopper-ul enrolls in to a campaign

For example: Hai la drum cu un premiu cool !

PUSH MESSAGE (SMS,

Email, Retrageting)

And he can be activated in other similar campaign

:
Cu ALGIDA iubesti momentele de vara !
Sampling & inovation testing
Sampling example
First step selection : Demographic data
Our database

Sample logistics Data collection

Second step selection : profiling with Establishing final
from the testing group
data from fiscal receipts list & confirmation

who bought :
• detergent
• cleaning supplies
Email & SMS marketing

Current email marketing platform Other email marketing platform that can be
Activated depending on your specific needs.

Any other email marketing platform

Broadcast emails Triggered emails Email autoresponders Scheduled emails

Sometimes you need to talk Trigger emails based on
to everyone at once. Send purchase. Or site visits. Or
one-time email campaigns to engagement. Automatically
anyone on your list. send emails when your
contacts are most interested.
Get in touch right away.
Send welcome emails,
start a welcome series, or
deliver lead magnets
automatically.
Schedule emails for a specific
date and time. Perfect for
events, holidays, birthdays,
and sales teams.
SMS marketing
Location based SMS PROMOAPP SMS Push

Orange Mobile Advertising We will send SMS push messages to all

PROMOAP Subscribers that fit the campaign
Vodafone Mobile Advertising target

* SMS conversion rate 3% - 5 %

We will send SMS push messages to all
passing by people within the cellphone tower in
retail locations

* SMS conversion rate 1 % - 3 %

Short SMS number for 2-way SMS campaign

Short SMS Short SMS
shared number dedicated number
1846 37XX
Loyalty schemes
Fiscal receipt Unique codes
Existing website or a new site can
become implement a loyalty or club 1234xyz
scheme with the help of
PROMOAPP platform.

Also we can customize a mobile app

for a specific club or loyalty scheme.

EX : https://www.doveclub.ro/

One time registration of data

No user and pass needed
Tools

IN-STORE IN-STORE
EMAIL SHOPPER PROMOTER

• Mobile APP • Short • Short • Short • Shopper • Promoter

• Optimized number number number Mobile APP mobile &
website • SMS sending • SMS sending • SMS sending Tablet APP
platform platform platform
• Email
marketing
platform
Our contact data

Mobile/Whatsapp
0734814996
Contact Scaneaza
dan@in-storemarketing.ro codul QR
www.in-storemarketing.ro
si descarca
www.promoapp.ro
aplicatia