SWOT Analysis:

7.1 STRENGHTS

User friendly

Long time battery

Second position in market

Brand availability

Well-known brand

Extra accessories

Wi-Fi

Wide model range

Touch screen

7.2 Weakness

Technical weakness

Small users

No information in rural areas

No awareness

Physiological matters

7.3 Opportunities:

Chance to lead the market

Smart phone(Symbian & android)

7.4 THREATS:

Local competitors

Price war

High end consumer (HTC ,Apple ,Motorola)

Uncertainty in the economic condition of Pakistan

 Due to intense competition

Strong competitor

SWOT Analysis:

7.1 STRENGHTS

User friendly

Long time battery

Second position in market

Brand availability

Well-known brand

Extra accessories

Wi-Fi

Wide model range

Touch screen

7.2 Weakness

Technical weakness

Small users

No information in rural areas

No awareness

Physiological matters

7.3 Opportunities:

Chance to lead the market

Smart phone(Symbian & android)

7.4 THREATS:

Local competitors

Price war
High end consumer (HTC ,Apple ,Motorola)

Uncertainty in the economic condition of Pakistan

Due to intense competition

Strong competitor