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BoD Unit 1 - 2 Marks
BoD Unit 1 - 2 Marks
BoD Unit 1 - 2 Marks
Fashion: the prevailing type of clothing that is favored by a large segment of the
public at any given time
Style come and go, fashion is always here in some form.
Define Trickle- Down- Theory
• Based on the traditional process of copying and adapting trendsetting fashion from, Paris,
London, New York designers.
• Couture designer fashion is expensive and it is affordable by only a few people.
• Those designs are copied again and again at lower prices until they have been seen often by the
conservative buyers.
• It starts from to high fashion to the common people.
•
HIGHER CLASS
MIDDLE CLASS
LOWER CLASS
Define Style?
The phrase "high fashion" refers to the most luxurious, elegant and expensive clothing and
accessories from top fashion designers. This American term comes from a common French expression,
"haute couture," which has the same meaning. High-fashion clothing is typically custom-made women's
clothing.
Define Trickle-across-theory?
• Modern communications bring fashion from around the world into our
homes instantly.
• Many separate markets have developed to various age range, life
style, tastes.
• Various designer and manufacturer labels appeal to various market
segments at different price points.
• Mass production means that many different styles can be accepted at
a same time.
HIGHER CLASS
MIDDLE CLASS
LOWER CLASS
What is Pret-a-Porte?
Ready-to-wear or prêt-à-porter often abbreviated RTW is the term for factory-made clothing, sold in
finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing
tailored to a particular person's frame.