VIDEO IDEATION CHEAT SHEET

WHAT TYPE OF VIDEO

DO YOU NEED?

BEFORE WE START, NEVER FORGET YOUR DEFINED

PERSONAS OMTM BUDGET

Which step of the What’s the Genre Who will be Where do you want What type of mood
Pirate Funnel is your you think works best your Main to shoot your do you want to
customer in? for your OMTM? Character? video? give the video?

YOUR
AWARENESS CANDID COMEDIAN INFORMATIONAL
OFFICE

ACQUISITION INTERVIEW ACTOR OFFICE IRONIC

ACTIVATION DOCUMENTARY EXPERT CAR THRILLER

REVENUE TUTORIAL INFLUENCER RESTAURANT DRAMA

RETENTION CARTOON CUSTOMER BATHROOM EMOTIONAL

REFERRAL HOW TO WALKER PARK ENTERTAINMENT

RANDOM
REALITY STREET MUSICAL
PERSON

VOICE COLOURED
FICTIONAL BACKGROUND COMEDY
OVER

OTHER
MOCKUMENTARY NONE REALISTIC
...

QUIZSHOW OTHER OTHER

... ...

OTHER
...

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