CPD-UKCOMPLETE

DIGITALMEDIA
MARKETING

+971 4 326 6880

+971509134478
Unit 101, 1 Floor, Al Tawhidi Building 1
Khalid Bin Waleed Road
Bur Dubai, Dubai, United Arab Emirates

info@learnerspoint.org
www.learnerspoint.org
 Meet Your Expert Course Trainer
Nasir Jamal
Our Trainer is Google Adwords and
Google Analytics, Hub Spot Inbound Marketing, Certified Digital
Marketer and Trainer.
He has 8 Years of International
Working Experience in Uk and UAE.
Nasir Jamal has Master degree in
Information Engineering and Computer Science
from Robert Gordon University-UK.

Career Aspect of this Course

Digital Marketing Manager: Salary Range: 18000-35000 AED/Month
Social Media Marketing Manager: Salary Range: 18000-30000 AED/Month
Internet Marketing Manager: Salary Range: 17000-35000 AED/Month
Online Marketing Manager: Salary Range: 18000-32000 AED/Month
Digital Marketing Specialist: Salary Range: 6000-12000 AED/Month
SEO Specialist: Salary Range: 6000-10000 AED/Month
Social Media Marketing Specialist: Salary Range: 6000-12000 AED/Month
Digital Marketing Executive: Salary Range: 5000-10000 AED/Month
Social Media Marketing Executive: Salary Range: 5000-10000 AED/Month
SEO Executive: Salary Range: 5000-10000 AED/Month

CPD UK ACCREDITED
COMPLETE DIGITAL MEDIA MARKETING

Through the digital marketing training course at LearnersPoint, we take you step
by step on how to market your business from scratch; across major marketing
channels. Our training course covers search engine optimization, social media,
Google Analytics, pay per click, strategy, planning, email marketing and is
perfect for those who are looking to fast track their marketing career. Designed
by digital marketing experts, our modules are packed with the most up to date
digital marketing teaching, insider knowledge and industry insights.
Successful Marketing professionals never stop learning, and Continuing
Professional Development (CPD-UK) Award proves marketing abilities that are
upgraded to where the business stands today. Maintaining your CPD helps you
acquire the personal qualities required throughout your professional life by
supporting and recognizing your ongoing professional advancement.

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The Introduction to digital marketing module
enables students to harness the power of digital
marketing as a core driver of the marketing
strategy for their organisations. This module will
also introduce students to the LearnersPoint's -
methodology, an interactive framework that
outlines the foundation tenets of digital
marketing and the visual scheme that provides
the basis for implementation of the different
channels.
 Definition of the LearnersPoint method
 Principles
 Our tools
 Key concepts of digital marketing
 Traditional versus digital marketing
 The opportunity of digital marketing
 Characteristics of digital marketing
 Implications of digital marketing.
 Market research versus market reality.
 The search engine optimization module
examines the various tactics for enhancing their
website’s position and ranking with search
engines. The module covers the key concepts
and terminology used within the field of SEO
and equips marketing professionals with the
technical knowhow, understanding and insight
to build and maintain an effective SEO strategy.
 You will learn about the range of specialist
tools that are available to help common search
engines find, view and rate websites.
 You will learn about on page optimization
techniques and understand the process of
effective keyword research and selection.
 You will understand the importance of
content updates and will learn about applying
appropriate meta tags in order to drive site
optimization.
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 You will understand the
concept of ranking and be able to perform
a range of off page optimization activities to
improve their site ranking and positioning, such
as link building.
 At the end of this module, you will be able to
monitor and manage their SEO activity by
setting a baseline and regularly measuring
activity against expectation.
 You will be aware of data protection and
privacy issues associated with SEO.
 Key SEO concepts
 Search results and positioning
 Benefits of Search Engine Results Page
(SERP)
 Stakeholders in search
 Mechanics of search
 On page optimization
 Off page optimization
 The SEO process
 Customer insights
 Analysis
and review
 Keyword research and selection
 Content updates and layout
 Meta tags
 SEO site map
 SEO webmaster tools
 Inbound links and link building
 Ranking
 Laws and guidelines
 The pay per click module demonstrates how
to implement and manage search advertising
campaigns. Lectures will cover the key concepts
and terminology used within the field of pay per
click and will equip you with the technical
understanding and skills to build and maintain
an effective pay per click strategy.
 You will understand the fundamentals of
search engine marketing and appreciate the
mechanics of how pay per click systems
function.
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 You will develop advanced keyword  Key pay per click concepts
research and selection skills and learn how to  Strengths of pay per click
apply these to Ad Words campaigns.  Keyword research and selection
 Google pay per click
 You will be able to analyze current search  Research tools
marketing activity and target their campaign to
key audience groups in order to enhance and  Search campaign process
improve click through rates. You will recognize  Ad copy and A/B testing
the features of strong ad copy, and develop their  Landing pages
skills in writing compelling ads.  Targeting
 Budgeting and bidding
 You will learn how to set and manage  Scheduling
budgets for Ad Words campaigns, and measure
 Remarketing
and analyze their effectiveness by exporting
detailed campaign management reports in  Display networks
order to see how they align with established  Ad center
baseline expectations.  Campaign management
 Conversion tracking
 You will also be aware of relevant data  Conversion metrics: CPA, CTR, CPC
protection and privacy issues associated with  Analytics
pay per click.
 Rules and guidelines

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  You will be able to monitor and evaluate
email marketing analytics, and be aware of data
 The email marketing module covers protection and privacy issues associated with
industry's best practices for creating and email marketing.
delivering effective email marketing campaigns.
The module covers the four foundational
aspects of email marketing: subscriber  Key email marketing concepts
management, email design, delivery and  Campaign process
reporting.  Online data capture
 Offline data capture
 You will learn how to develop and manage a  Segmentation
subscriber database, and become familiar with  Email design
the features within third party email systems and
 User behavior
solutions.
 User characteristics
 Email copy
 You will be able to plan a marketing
segmentation strategy for their target audience  Email structure
and recognize what makes for good email  Email delivery
design in terms of user centric content, coherent  Email systems
layout and an attractive design.  Filtering
 Scheduling
 You will understand what split testing
 Measurement
entails, and will be able to use key metrics to
report on the effectiveness of their email  Key terms and metrics
marketing campaigns, including open rates,  Split testing
click-through rates, unsubscribes and bounces.  Rules and guidelines

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 The digital display advertising module  You will also learn how to use the standard
equips students with the skills and knowledge to digital media planning process to obtain the
implement and manage effective digital display best possible return on their digital display
campaigns. The module covers the core advertising efforts.
concepts and terminology associated with
digital display advertising, and explores what is  Key digital display concepts
involved in developing and managing effective  Benefits of digital display
ad campaigns.
 Challenges of digital display
 Business value
 You will develop a comprehensive
 Running effective ads
understanding of the creation and deployment
of digital display advertising, learning about the  Ad formats, features and display frequency
wide range of ad display formats and how to  Campaign planning
select the most appropriate ad format for their  Campaign steps
campaign target audience.  Target audience
 Campaign objectives
 You will be able to develop clear campaign  Campaign budget
objectives and measure and optimize their
campaign based on firm results analysis.  Creative formats
 Targeting and placement
 You will be able to research and use a range  Tracking your campaign
of campaign publishers, and know what pricing  Optimizing the campaign
metrics such as CPM, CPC, CPL and CPA entail  Rules and guidelines
commercially.

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 The first social media marketing module
enables students to effectively engage with
customers across a diverse range of social media
platforms.
 You will appreciate the emerging trends in
the social media space and the opportunity
afforded by the ‘always connected’ social
consumer.
 You will recognize the suitability of different
social platforms for their aims and objectives,
and appreciate the challenges of social media.
 You will be able to select and prioritize
different goals for their organization, their
customers and their products and services, as
well as recognize the different social media
communication styles that apply to different
audiences.
 This module covers the key concepts and
terminology used in social media, and you will
be able to configure social media accounts
across Facebook, Twitter, LinkedIn, YouTube and
Google+, as well as learning about the new
emergent social platforms.
 You will learn how to implement appropriate
privacy settings across their social media, and
develop profiles that engage across a range of
social media platforms.
 Key social media concepts
 Social media goals
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 Setting goals and priorities chosen social media platforms and create and
 Facebook profile privacy and business page manage their campaigns to budget and
set up schedule.
 Twitter set up, profile and engagement
 LinkedIn set up, profile, building  You will be able to accurately measure the
connections, engagement and company effectiveness of their social media campaigns
page using analytics, and be able to evaluate
 Google+ set up, engagement and brand information about budgetary spend against
page baseline expectations.
 Lastly, you will be aware of privacy and data
 YouTube search, set up, channels and protection issues associated with social media
engagement marketing.
 Rules and guidelines
 New social challenges
 Listening first
 The quality scale
 Landing pages
 The second social media marketing module  Facebook promotions, offers and events
explores how to implement social advertising  Promote an event
features to build and sustain relationships with
 Event follow up
customers.
 Facebook places, advertising and sponsored
stories
 You will appreciate the challenges of
 Goals and targeting
implementing an effective social media strategy
for their business, with a focus on the importance  Scheduling and delivery
of listening as the critical starting point.  Apps and plugins
 Facebook groups and page insights
 Addressing social media platforms such as  LinkedIn groups, job search, and advertising
Facebook, Twitter and LinkedIn, you will learn  Promoted tweets
how to use advanced features such as events,  Promoted Twitter accounts
groups, promotions, offers and jobs. Students
 KPI measures
will also be able to implement social plugins and
integrate third party applications, such as  Analytics
ecommerce.  Third party apps
 Reporting
 Learn how to set suitable goals for their  Rules and guidelines

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 The analytics module enables you to fully  Create and schedule customized reports
measure, monitor and optimize their digital and explore the real time and intelligence
marketing activities. reporting capabilities of Google Analytics.
 As with the other modules, you will also be
 You will learn how to build an online aware of data protection and privacy issues
reporting structure for their business, and learn associated with website analytics.
about the range of specialist tools that are  Key analytics concepts
available to help you understand how to  Goal set up
measure and monitor online traffic.  Account set up, code and profiles
 Goal configuration and funnels
 You will understand the rationale and  Dashboard
business benefits of adopting a formal analytics  Audience
programme and learn how to set up accounts,  Acquisitions
profiles and permissions to apply analytics  Technology
tracking across their websites.  Advertising
 Discover how to align business KPIs with  Ad Words campaigns
their analytics goal configuration, and utilize the  Traffic sources
features of Google Analytics to develop a  Scheduling and delivery
detailed profile of their target audience’s  Bounce rate
location, demographics, technology, devices,  Site speed
interests and more.  Site search
 Events
 Conversions
 Learn how to assess the effectiveness of  Ecommerce
their website’s technical performance and  Reporting
download speed, and how to measure levels of  Real time reporting
user engagement and conversion by tracking  Intelligence reporting
activities such as downloads, video views,  Customized reporting
purchases and registrations etc.  Rules and guidelines

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  Key strategy and planning concepts
 Initial steps
 The strategy and planning module provides  Planning
a structured approach for bringing together all  Situation analysis
the strands of the professional diploma in digital  Information gathering
marketing, to create a coherent digital  Target audience
marketing plan. This module is based on the
digital marketing institute methodology, which  Setting objectives
incorporates a nine step process based on three  Appropriate tools
distinct parts.  Action plan
 Includes a situation analysis exercise, a  Setting the budget
formal information gathering process, and an  Monitoring and measurement
audience definition exercise.  Iteration and enhancement
 Develops a set of clear and meaningful  Rules and guidelines
objectives for the digital marketing plan.
Appropriate tools are selected on the basis of the
anticipated audience(s) and objectives and budget
are set based on the channels detailed within the  Why blogging is important for your business
digital marketing institute framework. An action  Target markets for blogging
plan is developed to provide a coherent project  What to write: content strategies for
structure, including milestones, deliverables and blogging
resources.
 How long should your blog post be
 LearnersPoint digital marketing institute's  Tips to increase blog SEO
methodology emphasizes the importance of an  How to make killer headlines
iterative process of monitoring, analysis and
 Cross-promoting your blog with social
enhancement based on performance. The
media
strategy and planning module provides
students with the skills to create a formal digital  ROI’s to measure blog success
marketing plan for their organization, which will  Rules and guidelines
allow you to implement a successful and
effective digital marketing strategy.

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  One will be aware of the current
trends and best practices in digital
marketing.
 Anyone who would like to pursue
a career in digital marketing
 Along with creating innovative
 The course is suitable for
strategies, students will also learn
marketing professionals
how to leverage these strategies to
 Business owners gain competitive advantage for both
 SEO strategists their career and business.
 Bloggers
 Content writers  Students will be exposed to the latest
 Web developers methods, techniques and tools for
 Ideal for anyone involved in the improving their organization's digital
planning, implementation or marketing and brand building
measurement of digital strategies. efforts. The programme focuses on
the planning, implementation and
 Online marketers
measurement of digital marketing
 Students pursuing journalism and strategy.
mass communication
 Marketing students

What
Students Say
About their Razan Alkhatib
Experience “Digital Marketing Course with Mr. Jamal it was a really magnificent experience for me. i had the chance to practice and
after learn every and each detail related to Digital Marketing which now gives me the chance to improve more in the this field.
Completing
Also, it wouldn't have been this easier without Mr.Jamal's help, great explaining, and knowledge. along with his open
this Course?
personality and accepting all kind of questions happily and answer them with open heart.”
For More Google
Reviews Please Sumaiah Nawaz
Search: Learners “Excellent training provided by Mr. Nasir Jamal. I came here with zero knowledge and now I am a certified professional in
point Google
Review. Digital marketing. Thank you Learner's Point.”
For All Graduaed
Students Video
testimonials Please
visit the Website :
http://management- Joy Ganguly
courses.learner- “Well defined and structured course module, flexible class timings, personalized training makes Learners Point the best
spoint.org/com-
plete-digi-
choice for me.”
tal-media-marketing
-uk-accredited-cpd-c
ourse-training-dubai Aruna Ankem
-uae “Have taken up the Digital Marketing course in Learners Point. Wonderful Instructor and well structure training Modules.”

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 24
CPD HOURS
Accredited CPD training means the learning activity has reached the required Continuing
Professional Development standards and benchmarks and the learning value has been scrutinized
to ensure integrity and quality.
Continuing Professional Development
(CPD-UK) is the means by which
professionals maintain and enhance their
knowledge and skills. The world is moving
ever faster so on-going (CPD-UK) is essential
to support you in your current role as well as
helping you with career progression.
(CPD-UK) is all about upgrading knowledge,
skills and capabilities to remain effective and
compliant.
You are already likely to be participating in
learning activities which contribute towards
your Continuing Professional Development
(CPD) without realizing it. Almost everything
that improves your knowledge and skills is
considered as CPD. Use LearnersPoint’s
CPD to gain recognition for your learning.
If you see the CPD logo anywhere on the our
website this means that the activity counts
towards your CPD.
By taking a planned and structured approach to
continuous learning throughout your career
you’re more likely to:
• Achieve greater choice, employment
mobility and earning potential.
• Perform better in your current job.
• Gain a competitive advantage over peers.
• Boost your self-confidence.
• Develop your professional capability and
enhance your reputation.
• The organization you work for can benefit
from your commitment to Continuing
Professional Development. Your hard
work can lead to:
• Higher workplace performance.
• Enhancement in staff skill set.
• Improved morale and staff motivation.
• Development that can be linked to the
needs of the organization.
• Unlocking of talent and potential within the
organization.
• Prove to employers your commitment to
professionalism.
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