Final Project Overview 

 
As a group you will present a concept deck and mockups for branding an original company. 
This could be a non profit, business, organization, etc. Be creative with the direction you want to 
go. 
 
Things to remember: Stay on brand and focus on content, hierarchy, and audience.  
 
Graded on:  
1. Design Principles 
2. Presentation Clarity/Organization 
3. Creativity/Attractiveness  
4. Time/Effort 
5. On Brand/Audience 
 
COLLABORATION:  
You will fill out a peer evaluation form to grade each other in the process.  
 
Asset 1: CONCEPT DECK 
 
You concept deck will be created in InDesign. This “deck” is a pitch slideshow that outlines your 
company, its new brand, and your designs. The deck should include:  
1. Summary 
a. Business/organization you are creating/branding 
b. Branding Team Roles (What each of you did) 
2. Outline of objectives for new brand (why do it?) 
3. Target audience(s) 
a. Demographics (age, sex, race, class, etc.) 
b. Reasoning  
4. Summary of Designs 
a. Logo 
b. Style Guide 
c. Business Cards 
d. Brochure 
e. Posters for Product/Event/etc 
f. T - Shirts  
g. Social Ads 
h. Magazine Ads 
i. Website Mockup  
j. Motion Ad 
 
 
Asset 2: LOGO 
 
One final logo to be presented. The team should discuss the design process, iterations of the 
design, reasoning, etc.  
 
Asset 3: STYLE GUIDE 
 
A complete style guide that includes: LOGO, FONTS, COLORS (with hex/rgb/cmyk codes) 
Could be one sheet or multipage!  
 
Asset 4: CARDS 
 
Mock business card with FRONT AND BACK designs.  
 
Asset 5: BROCHURE 
 
Mocked up brochure with full content and copy.  
 
Asset 6: POSTERS 
 
THREE ​different ​poster designs for a product, event, campaign, etc.  
 
Asset 7: T - SHIRTS 
 
T-shirt design for FRONT AND BACK.  
 
Asset 8: SOCIAL ADS 
 
Create ​6 ​variations of possible social media advertisements for ​2 ​platforms.  
 
Example: Instagram/Facebook/Instagram Story/Snapchat/etc.  
 
ASSET 9: MAGAZINE ADS 
 
Create ​3 ​variations of possible print advertisements.  
 
Ad 1: Half Page ​Vertical  
4.25 in x 11 in  
 
Ad 2: ⅓ Page ​Horizontal  
8.25 in x 3.25 in  
 
Ad 3: ¼ Page  
4.25 x 5.5 in 
 
Asset 10: WEBSITE MOCKUP 
 
Create a website for your company.  
Main Sections: ​About​ Section,​ Services ​(or organization appropriate section), ​Contact​ Section. 
 
Asset 11: MOTION AD 
 
Create a 10 second moving image ad for social.  
 
1920 x 1080 (16x9 ratio).  
 
Use video and/or still images with text!  
 
 
YOU WILL TURN ALL OF THIS IN VIA A DROPBOX LINK!!!