4 Types of Briefs

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Tender

Tender briefing means a meeting, the details for which are specified in the reference
schedule, that may be held by or on behalf of the agency to provide information about the
tendering process.
E.G. -

Contract

A contractual brief is a type of brief or contract where a media company is employed in


order to complete a project within the brief which is set to specific guidelines which the
media company must follow.
Commission

A commission brief is when a larger company outsources to a smaller independent company


and gets them to create a product for them, usually the independent company will be paid
for this.
Competition

Competition Brief. Definition. This is where a client can put their brief out so it can be
accessed by all of the different production companies that are participating.

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