My Florida Home

Written and Directed by

Matthew Herbertz
 The Film
Directed by award-winning filmmaker and Florida Southern professor Matthew Herbertz, My Florida Home
explores the complex bond between a daughter and mother whose relationship is shadowed by a suspicious
caregiver. This psychological drama highlights the concept of familial guilt and how far individuals are willing to go
to absolve themselves from this guilt.

My Florida Home will be produced in

conjunction with several Florida Southern
students, presenting a unique engaged
learning opportunity.

Writer/Director
Matthew Herbertz
Matthew is an award winning director, producer, and
cinematographer from Indianapolis, Indiana.
The goal of his work is to challenge social, political, and ideological
norms. He tends to focus on personal stories where simple
situations are revealed to have greater meaning.
His work has screened at film festivals worldwide such as Dances
with Films, The New Orleans Film Festival, The Athens International
Film and Video Festival, Emerge Film Festival and more.
Matthew currently lives in Lakeland, Florida where he works as an
active independent filmmaker and a tenure-track Assistant
Professor at Florida Southern College.
Key Players
Cinematographer
Judy Phu
An award winning cinematographer based in Los Angeles.
She is the oldest child of Vietnamese war refugees. Their journeys
provide her with unlimited curiosity and imagination. Their
experiences inspire her to fight for once in a lifetime types of stories
and storytellers.
Judy navigates comfortably between narrative, documentary,
commercial and music video collaborations. Her heart is set on
nuanced, bold ideas.
Her work has screened at Sundance, Tribeca, LA MOCA, NY
MOMA, on AMC, HBO, PBS, the History Channel, and more.
Producer
William Allen
As a Communication Artist, Mr. Allen strives to engage the
audience through multiple emotional channels creating a dynamic
transaction. This transaction happens as he co-creates an
environment in an artistic way through disciplined craftsmanship.
Mr. Allen has a BA in Communication with an Emphasis in Broad-
casting and then earned his MA in Media Communication. He also
earned a MFA in Web Design + New Media from the Academy of
Art University in San Francisco.
Most recently, Mr. Allen completed a feature-length documentary
on the story of the pencil, “No. 2: Story of the Pencil”, which is now
availble on Amazon Prime.
 Engaged Learning Statement

From 12 hour work days to setting up a Century Stand, Florida Southern students selected to work on My Florida Home will
gain coveted experience working on a professional film set. Students have been hired to work as associate producers, script
supervisors, production assistants, grips, and art direction assistants. This unique collaboration between industry insiders
and Florida Southern has been supported by a student-faculty collaboration grant, as part of the College’s goal to support
GUILT
more engaged learning opportunities for its students. As the film nears production in mid-July, $4,000 is still needed to
complete the project. Your support will help Florida Southern communications students gain unique experience that will set
them apart from their peers as they head into careers in public relations, film, broadcast news, and more.

ANGER
Donors who give $500 to $1,000 will be granted a co-producer credit and will be invited to the film’s private screening.
Donors who give over $1,000 will be granted an executive producer title, will be invited to the film’s private screening, and will
be invited to the first film festival the film is admitted to.
FORGIVENESS
I hope you will consider supporting this innovative project between our students and film professionals. Donations can be
made online by filling in Film Studies in the designation field “other” or by writing a check to FSC Film Studies, account num-
ber 1-2-2-11172-440. If you have questions regarding the film or making a donation please contact Professor
Matthew Herbertz at (863) 680-4133 or at mherbertz@flsouthern.edu GREIF
Themes

GUILT

ANGER

FORGIVENESS

GRIEF
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Visual Style INT. HOUSE
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This film is...

Contemplative

Unrelenting

Spiritual

Phenomenological
 Contact

Writer/Director:
Matthew Herbertz
matthewherbertzfilm.com
317.525.2218
herbertzfilm@gmail.com

Producer:
William Allen
763.744.8318
willaallen@gmail.com