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01TreyLewellen PDF
01TreyLewellen PDF
The
Reactive
Start-up
by Trey Lewellen
Trey Lewellen
CEO
2 30Days.com
to achieve their definition of success, and his own
coaching business, the Trey Lewellen Mastermind,
was born. He began to share with others the lessons,
tips, and tricks he learned from his own experience
and research to help them build their own long-term,
sustainable online businesses.
“I’ve learned that in order to be happy in life, you
need to figure out what your talents and strengths
are… then run with them! Don’t settle for anything
less than what your abilities can get you.”
- Trey Lewellen
Day 1: Downsizing
It’s time to get to work. And I have a long day ahead of me. I will cre-
ate a morning routine to follow over the next 30 days so I can be ALERT,
Today, I’ll be calling my bank to let them know I’ve lost all my credit
cards and will need replacements. Doing so will allow any and all recur-
ring monthly transactions (gym membership, magazine subscriptions,
Netflix, newspapers, car wash, etc.) to be automatically cancelled.
For the bills that are received via direct mail such as utilities, cell
phone, mortgage, and electric, I will be calling to negotiate a lower
rate or lower percentage. (Keep in mind: everything is negotiable. And
check out the book Secrets of Power Negotiating by Roger Dawson.)
I will be putting my car on Craigslist for sale and purchasing a car
with the profit from the sale (no loan).
Day 1 is for downsizing and getting rid of anything unnecessary.
4 30Days.com
itable businesses!
To help me pull out my thoughts, I like to use whiteboards and/or
18” x 12” sheets of paper. I typically will purchase packets called Art1st
Sketch Pads that keep all my ideas on one big notepad. I could go to a
park or coffee shop and sit for hours on end just unleashing my brain
of all the things I enjoy doing and why. This will help me pull out the
niche I am destined to build a business around, but maybe I just didn’t
realize it until now.
Here are 46 niches that I would consider going into:
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What I like to do is cut out each individual ad and glue it to a large
sheet of paper, allowing myself to see what ads start to repeat them-
selves and show up in other magazines. For each magazine, I have a
separate large sheet of paper, typically the size will be 3’ x 3’ to fit all
the ads on it.
As I start to receive the back issues, I can cut and paste the ads in-
side those to the sheet of paper as well. I’ll start to notice a lot of over-
lapping ads, as well as ads that just ran once. I’ll take notes on the ads
that are running multiple times throughout the prior 12 months.
Here is an example:
Call Script
8 30Days.com
receive all the names and email addresses we collect during the
giveaway. Would you like to donate?
10 30Days.com
one sale, I’m on track! ($10/100 emails = $.10/email).
For another example, let’s say the affiliate payout is $5. I would
need 2 sales for every 100 emails collected.
I’ll be keeping all the profit collected, since the deal with the other
companies providing the clicks is that I’ll be giving them the other
leads collected. Using the example of $.10/email, for every 1,000
emails, I am on track to collect $100.
PROFIT: $.10/email > $1,000 to $3,000+
Email 1 The first email I send out will be my welcome email, which
will explain who I am and my mission as well as my love for the niche
I’ve selected. It’s also a really good idea to ask a question in this email
such as “What state are you from?” or “What is your favorite <NICHE>
product?” or “Why are you passionate about <NICHE>?” Anything that
will get the lead to reply. Doing so will show all the email providers
that I am not a spammer but am actually having conversations with
everyone on my list.
Email 2 For Email 2, I like to survey the people who are on my new
list. This allows me to better understand them as an avatar: their
needs, wants, and fears. I use SurveyMonkey or Google Forms to send
out my surveys.
A favorite question I love asking inside the surveys is “If you could
wave a magic wand to make the most painful problem disappear,
what would that be?” This was given to me by a good friend and mas-
termind client, Sid Mylavarapu.
Some other questions, from the book 80/20 Sales and Marketing by
Perry Marshall, are…
From those questions, I will bring to the surface all the HIGHs and
NOs giving me problems that exist with high urgency for the answer.
12 30Days.com
Lastly, the most important question for this 30-day campaign
would be to ask:
What is your favorite saying/phrase/quote regarding <NICHE>?
I will use these responses on Day 15.
Emails 3–6 For Emails 3 through 6, I will want to send out affiliate
offers that I found from Day 11. A good affiliate offer will make around
$.02/email. For example, for every 1,000 emails I send, I’ll be looking
to make around $20.
Sending out the next three email messages at 30,000 email ad-
dresses per send should generate approximately $1,800.
PROFIT: $1,000 (10,000 emails at $.10/email) to $12,000 (30,000
emails at $.20/email)
Hey, <FIRST NAME>, I’m about to do something really fun and cre-
ative and would like to have your help in the process. I’m going to
be designing a good-looking t-shirt that shows off the passion that
you and I both love, <NICHE>. With that said, I need your help! It
would mean the world to me for you to go to your closet and take
a picture of your most favorite shirt revolving around <NICHE>—
you know the one. The shirt that, no matter how dirty or smelly it
is, you’d put it on in a heartbeat! My goal is to receive more than
100 shirt examples, and by doing so find the trends and come up
with the most badass <NICHE> shirt anyone has ever seen! So
hurry—go to your closet, take a picture of your favorite <NICHE>
shirt and reply back to this email! I look forward to seeing it!
14 30Days.com
Days 16–19: Designs In Review
Once I submit a request, the campaign will stretch over five days in
order for all designers to see the campaign, submit their work, and
then have it reviewed by me. While I am waiting on designs to come
in, I will remind myself about some tips I’ve learned along the way.
• Tip #1: Give stars, but only 4 and below. If I give someone a 5-star
review, the other designers will see this as me choosing the win-
ner before the contest is over. I like to only give 4-star reviews,
even if I really like the design.
• Tip #2: Make the project guaranteed. This means no matter
what, I’ll be choosing a winner at the end.
• Tip #3: Don’t freak out. It never fails—the worst designers al-
ways submit their designs on Day 1, while the top designers wait
till the last few days to submit their artwork. I must be patient—
the best designs come at the end of the campaign cycle.
• Tip #4: Allow all artists to see the other designs. This is the power
of 99designs. As designers place their work onto my campaign
wall, other designers get to watch and learn what I like and don’t
like, and then will react to building me more of what I love.
• Tip #5: Give feedback. When I am placing 4 stars and below, I
will make sure I am chatting with the designer and giving them
feedback on things I really like and don’t like as well as changes
I would like to see. They don’t know what I’m thinking, so this
helps them to improve their design so it fits my needs.
16 30Days.com
Days 22–28: LAUNCH
T-minus zero! It’s time to launch the shirt offer. I am going to launch
the offer to my email audience over a seven-day course. Doing so will
create an inverted bell curve of sales. I will have a great number of
sales come in the first two days, then sales will slow down tremen-
dously the next three days, and then spike the final two. This creates
a compounding effect of sales through a seven-day cycle—I love it!
The following would be my email schedule.
Day 29
I’ll go over everything that happened with the lead generation and
the t-shirt offer. What were the conversions on the lead gen from click
18 30Days.com
rate, I generate 210 sales at $997, a total revenue of $210,000.
FINAL THOUGHTS
First off, congratulations on reading this entire chapter. As you can
see, from the beginning to now the end, you don’t have to possess any
tricks, tactics, or superpowers, nor must you be educated in any field
or hold any licenses, training, or diplomas to create a business out
of thin air. Many entrepreneurs when first getting started think they
have to spend money, work long hours, and have an extremely com-
RESOURCES
• 80/20 Sales and Vaynerchuk
Marketing by • Google Forms
Perry Marshall • Magazines.com
• 99designs • “Personal Power II” by
(99designs.com) Tony Robbins
• A4D (a4d.com) • Printex USA
• Actionetics (printexusa.com)
(clickfunnels.com/ • Secrets of Power
actionetics) Negotiating by
• Amazon.com Roger Dawson
• Art1st Sketch Pads • SurveyMonkey
• Barnes & Noble (surveymonkey.com)
• ClickBank • Tapstone (tapstone.com)
(clickbank.com) • Tony Robbins’ Priming
• Craigslist Exercise (tonyrobbins.
(craigslist.org) com/priming-exercise)
• Crush It! by Gary • W4 (w4.com)
20 30Days.com
You’ve heard from 30 of the TOP successful entrepreneurs in your
community, and what they would do from Day 1-30 to get their
business back on track... Now It’s YOUR Turn!
What results could you achieve in your business if you had a coach
to take you by the hand, hold you accountable, and help walk you
through a custom plan that gives you daily tasks to implement each
day of the ‘One Funnel Away’ Challenge?
By the end of the 30 Day Challenge, you will have your tailor-made
funnel created, finished, and LIVE...so it can start generating you
consistent leads and sales!