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Questionnaire For Amul
Questionnaire For Amul
Gender: male/female. Staying: Single / with family. Marital status: married/ unmarried
4. What is your usage pattern of different categories of milk and milk product (in percentage volume)?
Powder milk
Fresh
Cheese
For cooking
desert
Health drinks
5. You buy:
Branded milk products unbranded milk products
6. If you buy unbranded milk products then what kind of purchase you make
Packed loose
7. Rank the following companies in order of your preference towards the milk products they cater
No two brands should receive the same rank number
Brand rank order
a. Amul …………………
b. Nestle …………………
c. Mother dairy …………………
d. Purabi dairy …………………
e. Hatsun …………………
f. Britannia …………………
8. If your preferred brand is not available, will you purchase other brand?
Yes No
7. How do you consider the following as factors while purchasing milk products. (rate from 1-5
where 1= very poorly considered , 2= poorly considered, 3=indifferent, 4= strongly considered, 5=
very strongly considered)
Scale 1 2 3 4 5
Factors
brand
Taste
Price
Perish ability
Offers
Availability of
substitute
products
Size of the
shop
Yes No