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NOVEMBER 2014 77364/PMD3R

Time : Three hours Maximum : 75 marks

PART A — (10 × 1 = 10 marks)

Answer any TEN questions.
Write short notes on the following.

1. Strategic decision.

2. Market development.

3. Financial ratio.

4. Corporate appraisal.

5. Environmental analysis.

6. Business.

7. Measurement.

8. Strategy implementation.

9. Structural implementation.

10. Information system.

11. Appraisal system.

12. Resistance to evaluation.

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PART B — (5 × 5 = 25 marks)
Answer any FIVE questions.

13. How do strategic decisions differ from operating

decisions and administrative decisions?

14. Is there any conceptual difference between

corporate strategy and business strategy? Explain.

15. What are the assumptions of social responsibility?

16. What is meant by environmental analysis? Why it

is necessary?

17. What is meant by SWOT analysis? Explain with

an example.

18. Explain the concept of strategic choices.

19. Explain how functional strategies do affect the

structure and control.
PART C — (4 × 10 = 40 marks)
Answer Q. No. 20 compulsory and answer any
THREE questions from Q. No. 21 to 24.

20. Apply Michael Porter model in framing strategies

for extending a domestic airline to go
internationally.

21. Analyse the present status of corporate

governance in India.
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22. Enumerate the steps in creating competencies in

innovation.

23. Discuss the elements of possible approaches to the

strategy formation. How should management go
about developing alternate strategies before
making the strategic choice?

24. Enumerate the requirements for effective

evaluation.

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