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Storytelling at Work

The one-page guide to influencing with stories

1. Know your purpose

Who is the What’s your Why should


audience? point? they care?

2. Pick a personal story (work or non-work)

Triumph Tragedy Tension Transition


(winning, success) (loss, regret) (choices, conflict) (change, move)

3. Tell the story using the CAR structure

Setup Conflict Resolution Now, share


(beginning) (middle) (end) the point

Always remember

Link the story Use everyday Prepare &


back to work simple language practice

Created by Tomas Bay Storytelling at Work Guide More tips at www.coachbay.com

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