A

Project Report
On

EFFECTIVENESS OF ADVERTISEMENT IN AUTOMOBILE

SECTOR WITH REFERENCE TO HONDA

Submitted to
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur
Inpartial fulfillment for the award of the
Degree of Bachelor in Business Administration 2019-20
Course Specialization in Marketing Management

Under the Guidance of

Mr. Ashish A. Bawankar
(Assistant Professor)

Submitted By
Mr. Dinesh S. Suryavanshi

Sudha Sureshbhai Maniar College of Computer & Management

Affiliated to Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur
Plot No. B, Khasra No. 103/1-2, Mouza Chikhali, EIA Street,
Kalamna Market Road, Nagpur - 440035
 DEPARTMENT OF BUSINESS MANAGEMENT
SUDHA SURESHBHAI MANIAR COLLEGE OF COMPUTER
AND MANAGEMENT
Plot No. B, Khasra No. 103/1-2, Mouza Chikhali, EIA Street,
Kalamna Market Road, Nagpur
Website: www.maniarcollege.ac.in College Code: 200
Email ID: maniarcollege@gmail.com Office No. 2684775/76

Certificate
This is to certify that the project entitled,
EFFECTIVENESS OF ADVERTISEMENT IN AUTOMOBILE
SECTOR WITH REFERENCE TO HONDA

Submitted By
Mr. Dinesh S. Suryavanshi
In partial fulfillment for the award of the Degree of Bachelor in Business
Administration to the Rashtrasant Tukadoji Maharaj Nagpur University,
Nagpur has been prepared under my supervision and guidance. It is also
certified that:
1. The candidate has satisfactorily conducted this research for not less
than one academic year.
2. It has not been submitted for any other examination and does not
form part of any other course undergone by the candidate.

Mr. Ashish A. Bawankar Mr. Ashish A. Bawankar

(Project Guide) (Officiating Principal)

Signature of External Examiner Signature of Internal Examiner

Date:
Place: Nagpur
 DECLARATION

I Mr. Dinesh S. Suryavanshi hereby declare that the project entitled

EFFECTIVENESS OF ADVERTISEMENT IN AUTOMOBILE SECTORE WITH

REFERENCE TO HONDA is the result of my own research work and has not

been submitted for any other examination and does not form the part of

any other course undergone by me.

Mr. Dinesh S. Suryavanshi

Sudha Sureshbhai Maniar College of
Computer & Management,
Rashtrasant Tukadoji Maharaj Nagpur University,
Nagpur

Date:
Place: Nagpur
 ACKNOWLEDGEMENT

With immense pride and sense of gratitude, I take this golden opportunity
to express my sincere regards to Mr. Ashish A. Bawankar, Officiating
Principal, Sudha Sureshbhai Maniar College of Computer and
Management, Nagpur.

I am extremely thankful to my Project Guide Mr. Ashish A. Bawankar,

HOD & Assistant Professor, Department of Business Management,
Sudha Sureshbhai Maniar College of Computer and Management,
Nagpur for his/her guideline throughout the project. I express my sincere
regards to him/her for giving me outstanding guidance, enthusiastic
suggestions and valuable encouragement which helped me in the
completion of the project.

I also thanks to the non-teaching staff of the college and my friends for
their co-operation. I would like to thank all those who helped me in
making this project complete and successfully.

Mr. Dinesh S. Suryavanshi

Sudha Sureshbhai Maniar College of
Computer & Management,
Rashtrasant Tukadoji Maharaj Nagpur University,
Nagpur

Date:
Place: Nagpur
 INDEX

Sr. Page
Contents
No. No.
1 Chapter – I : Executive Summary 01

2 Chapter – II: Introduction to Topic 03

3 Chapter – III: Research Methodology 21

4 Chapter – IV: Analysis & Findings of the study 23

5 Chapter – V: Conclusions & Recommendations of the study 35

6 Bibliography 37

7 Appendices 38
 List of Tables

Table No. Title of the Table Page No.

1 Share of Media in Global Advertisement 04

Spending
2 Do you aware about Honda bike? 23

3 Which brand do you prefer in two wheeler 24

automobile?
4 What is the reason for choosing this 25
brand?
How do you come to know about Honda
5 26
bike?
Have you seen advertisement of Honda
6 27
bike?
If yes, most of the time on which media
7 had you seen the advertisement of Honda 28
bike.

8 Does the advertisement is informative? 29

According to you, which feature is more

9 30
attractive in Honda bike?
10
Do you aware about price of Honda bike? 31

Do you like to purchase Honda bike in

11 32
future or suggest to anyone?
Do you think with the current
advertisement will Honda be able to
12 33
compete with other brand of bike in the
market?
Your overall rating about Honda bike
13 34
advertisement.
 List of Figure
Figure No. Title of the Figure Page No.

1 Factory of Honda Company 14

2 Factory of Honda Company 15

3 Welding Robot 15

4 Paint Shop Robot 16

5 Vehicle Quality 16

6 Engine Assembly 17

7 Do you aware about Honda bike? 23

8 Which brand do you prefer in two wheeler 24

automobile?
9 What is the reason for choosing this brand? 25

10 How do you come to know about Honda bike? 26

11 Have you seen advertisement of Honda bike? 27

If yes, most of the time on which media had

12 28
you seen the advertisement of Honda bike.

13 Does the advertisement is informative? 29

According to you, which feature is more

14 30
attractive in Honda bike?

15 Do you aware about price of Honda bike? 31

Do you like to purchase Honda bike in future or
16 32
suggest to anyone?
Do you think with the current advertisement
17 will Honda be able to compete with other brand 33
of bike in the market?
Your overall rating about Honda bike
18 34
advertisement.