The Gap, Inc.

(GPS)

Facts: history+ headquarter+ total revenue(net sales) 3,857 million 10/31/2015

Net income 248 million

Business Summary

The Gap, Inc. operates as an apparel retail company worldwide. It offers apparel, accessories, and
personal care products for men, women, and children under the Gap, Banana Republic, Old Navy,
Athleta, and Intermix brand names. The company provides apparel, handbags, shoes, jewelry,
personal care products, and eyewear for men and women; and performance and lifestyle apparel for
use in yoga, strength training, and running, as well as seasonal sports, including skiing and
tennis. It offers its products through company-operated stores, franchise stores, Websites, e-commerce
and social sites, and catalogs. The company has franchise agreements with unaffiliated franchisees to
operate Gap, Banana Republic, and Old Navy stores in Asia, Australia, Europe, Latin America, the
Middle East, and Africa. As of February 25, 2016, it operated 3,300 company-operated stores. The
company was founded in 1969 and is headquartered in San Francisco, California.

It is an American worldwide clothing and accessories retailer, was founded in

1969 by Donald Fisher and Doris F.Fisher and is headquartered in San Francisco.
It is the largest specialty retailer in the United States.

History: Jeanswear---GAP Women 、 GAP Men, Accessories, Gap Kids, Gap

Maternity, BabyGap

The company operates five primary divisions: the namesake banner, Banana Republic,Old
Navy, Intermix, and Athleta.
Subbrand: Gap, Banana Republic, Old navy, Piperlime(shut its door on April
30,2015), Athleta, Intermix

Stock exchange: 10,000/26.90=371 shares

3/20/2015=$43.16
3/21/2016=$13.33
13.33-43.16= -$13.33
0.23 dividend: 4/6/2015 may lead to more volume or higher price
7/6/2015
10/5/2015
1/4/2016

3/16/2016
Morgan Stanley downgraded GAP from equal-weight to under-weight

1/8/2016 fluctuation-----analysis (截图)

Market force(competitor+ customer, analysis market supply and demand)

Future plan: strategy + market forcus

Forecast (inside: financial report

Outside: industry, financial(European currency), market)

Own thought: SWOT

Strategy: niche market

Production:
http://www.gapinc.com/content/gapinc/html/aboutus/ourbrands.html

ms
http://finance.yahoo.com/q/ud?s=GPS