Book Summary - The 7 Day Startup by Dan Norris

1/18/2020 Book Summary: The 7 Day Startup by Dan Norris
ARTICLES BOOK SUMMARIES BOOK NEWSLETTER
Book
Summary:
The 7 Day
Startup by
Dan Norris
Print | Kindle
The Book in
Three Sentences
https://www.samuelthomasdavies.com/book-summaries/business/the-7-day-startup/ 1/14
1. You have to spend time on

the things that are most
likely to bring you
customers
2. If you want to be an
entrepreneur, you have to
’ship’ your product.
3. You have to build a business
idea in order to test it.
The Five Big

Ideas
1. “Once you launch, you need
to get more people paying
you. You have to relentlessly
pursue your best method of
getting customers and not
the stu you naturally
gravitate to.”
2. “There is a very big
di erence between
someone entering their
email and someone paying
you each month for a
product.”
3. “There’s a huge forgotten
void between ‘idea’ and
‘successful business’ that
validation doesn’t account
for.”
4. “If you want to be an

entrepreneur, you need to
be passionate about
growing a business.”
5. “Solve problems where
people are already paying
for solutions.”
The 7 Day
Startup
Summary
“You don’t learn until you
launch.”
“Eric Ries de nes a startup

as ‘a human institution
designed to deliver a new
product or service under
conditions of extreme
uncertainty.’”
“Anyone can create a job for

themselves. But not
everyone can change the
world.”
“Things may come to those

who wait … but only the
things left by those who
hustle.” Anonymous
“Hustle for an early stage

startup is generally about
spending your time on the
things that are most likely
to bring you, customers.”
“Once you launch, you need

to get more people paying
you. You have to relentlessly
pursue your best method of
getting customers and not
the stu you naturally
gravitate to.”
“There is a very big

di erence between
someone entering their
email and someone paying
you each month for a
product.”
“To really test whether you

can build a business, you
have to start building it.”
“There’s a huge forgotten

void between ‘idea’ and
‘successful business’ that
validation doesn’t account
for.”
“If you want to be an

entrepreneur, you have to
launch.”
“The world always seems

brighter when you’ve just
made something that wasn’t
there before.” Neil Gaiman
The 9 Elements
of a
Bootstrapped
Business Idea
1. Enjoyable daily tasks
2. Product/founder t
3. Scalable business model
4. Operates pro tably without
the founder
5. An asset you can sell
6. Large market potential
7. Tap into pain or pleasure
di erentiators
8. Unique lead generation
advantage
9. Ability to launch quickly
“If you want to be an

entrepreneur, you need to
be passionate about
growing a business.”
“It makes no sense to start a

business that is going to
have you doing work you
don’t enjoy.”
“Startup founders should

have the ambition to grow
their business into a larger
company. If you don’t have
that ambition, what you are
creating is not a startup.”
“Your idea is not a solid

startup idea if you don’t
have the capacity to make
use of a pro table, growing
business model.”
“You need to be able to see

a point where you can hire
in sta or systems to replace
you, and still continue to
generate a pro t. At that
point it becomes a real
business.”
“Focusing on short-term
launches or projects won’t
build assets. Assets are built
over time by ignoring short-
term distractions in favor of
a bigger, long-term vision.”
“A list of customers that pay

you every month is an
asset. If you focus on short-
term projects you’ll make
more money initially. But if
you turn down projects and
focus on providing
recurring value, you build a
valuable asset.”
“If you work on this idea for

ve years, what will you
have in the end?”
“What will make you, and

your company, unique?”
“Playing the visionary is a

privilege reserved for
second- and third-time
entrepreneurs. It’s fun, but
it’s fraught with danger.”
“Solve problems where

people are already paying
for solutions.”
“Everyone might be saying

that your idea is great, but
look at whether or not they
are currently paying for a
solution to the same

problem.”

“A common MVP mistake is
over-emphasizing the
‘minimum’ and under-
emphasizing the ‘viable.’”
“The key is to forget about

automation and gure out
what you can do manually.”
Questions that will help you

with your MVP:
How can you perform a

service or o er a product to
real customers?
How will you get them to
pay you after seven days?
How close will your MVP be
to the nal vision of your
product?
What can you do manually
(hint: probably everything)?
What can you do yourself
instead of delegating?
How can you make your
o er as real as possible for
the end customer?
A Framework for
Choosing an
Acceptable
Business Name
1. Is it taken?
2. Is it simple?
3. Is it easy to say out loud?
4. Do you like it?
5. Does it make sense for your
idea?
“Every single one of the top

25 brands in the world are
12 characters or less.”
“Broader is better.”
10 Ways to
Market Your
Business
1. Create Content on Your Site
2. Start Sending Emails
3. Podcasting
4. Forums and Online Groups
5. Guest Blogging
6. Listing Sites
7. Webinars
8. Presenting
9. Doing Free Work

10. Media Coverage

“Save your excitement until
you land people you don’t
know as customers.”
“What are you working on

today that will make you
indestructible tomorrow?”
“The only way to win is to

learn faster than anyone
else.” Eric Ries
“Any time you feel yourself

wondering if what you are
doing is good enough,
compare it to the best.”
“By comparing yourself to

the best, you set higher
expectations for yourself,
and you will be better for
it.”
“Always take a step back

and ask yourself if it’s
feasible that someone else
may have solved this
problem before.”
“Momentum is a powerful
force, so keep an eye out for
what is working and do
more of it.”
“Your own personal

happiness and motivation
are the most important keys
to the success of your
business.”
“You should be more

excited about Monday than
you are about Friday. If
that’s not the case, there’s a
good chance things aren’t
going to work out.”
“No amount of money is

worth working with a
di cult customer.”
7 Days to Startup
Day 1. “Brainstorm a bunch of
ideas and evaluate them against
the checklist. Choose the idea
that stands out as being the
best option for you.”
Day 2. “Write down exactly what

you will launch on Day 7. What
will your customers get, what is

included, and what is excluded?
If necessary, write down what is
automated and what will be
done manually in the short
term.”
Day 3. “Come up with a bunch

of potential business names and
evaluate them against the
criteria above. Choose
whichever one makes the most
sense to you and run with it.
Grab the best domain you can
for that name.”
Day 4. “Build yourself a

website!”
Day 5. “Build a list of what

marketing methods you are
going to choose. Put together a
rough plan for the rst week or
two of your launch.”
Day 6. “Create a spreadsheet

that covers the rst few months
in business, the number of
signups, revenue, estimated
costs, and monthly growth.”
Day 7. “Launch and start

executing your marketing plan.”
Buy The Book:

The 7 Day
Startup
Print | Kindle
Give Me One Week In

Your Inbox…
...and I’ll show you how to live better and work smarter—faster
than you ever thought possible.
Your Best Email Address
LET'S DO THIS
ABOUT ARTICLES BOOK SUMMARIES READING LIST CONTACT

TERMS PRIVACY POLICY
COPYRIGHT © 2020 SAM THOMAS DAVIES


Book Summary - The 7 Day Startup by Dan Norris

Uploaded by

Copyright:

Available Formats

You might also like

Book Summary - The 7 Day Startup by Dan Norris

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Book Summary - The 7 Day Startup by Dan Norris

Uploaded by

Copyright:

Available Formats

1/18/2020 Book Summary: The 7 Day Startup by Dan Norris

ARTICLES BOOK SUMMARIES BOOK NEWSLETTER

1. You have to spend time on

The Five Big

4. “If you want to be an

“Eric Ries de nes a startup

“Anyone can create a job for

“Things may come to those

“Hustle for an early stage

“Once you launch, you need

“There is a very big

“To really test whether you

“There’s a huge forgotten

“If you want to be an

“The world always seems

“If you want to be an

“It makes no sense to start a

“Startup founders should

“Your idea is not a solid

“You need to be able to see

“A list of customers that pay

“If you work on this idea for

“What will make you, and

“Playing the visionary is a

“Solve problems where

“Everyone might be saying

solution to the same

ARTICLES BOOK SUMMARIES BOOK NEWSLETTER

“The key is to forget about

Questions that will help you

How can you perform a

“Every single one of the top

9. Doing Free Work

ARTICLES BOOK SUMMARIES BOOK NEWSLETTER

“What are you working on

“The only way to win is to

“Any time you feel yourself

“By comparing yourself to

“Always take a step back

“Your own personal

“You should be more

“No amount of money is

Day 2. “Write down exactly what

will your customers get, what is

Day 3. “Come up with a bunch

Day 4. “Build yourself a

Day 5. “Build a list of what

Day 6. “Create a spreadsheet

Day 7. “Launch and start

Buy The Book:

Give Me One Week In

Your Best Email Address

ABOUT ARTICLES BOOK SUMMARIES READING LIST CONTACT

COPYRIGHT © 2020 SAM THOMAS DAVIES

You might also like