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Reliancebakingsoda Casestudy 131115125853 Phpapp02
Reliancebakingsoda Casestudy 131115125853 Phpapp02
Reliancebakingsoda Casestudy 131115125853 Phpapp02
Low
Overstocked Boring and
Advertising
Inventory low traffic
recall
Trade
promotions
Supplier
Manufacturer
Consumer
RECOMMENDATIONS-
TRADE PROMOTIONS
Twin Packs
Target Schemes
Year Period Promotion days Promotion Activity 8 Oz 1 lbs 5 lbs
January 41 Refund Scheme 11 + 1 Scheme 11 + 1 Scheme 11 + 1
April 21 Cross-ruff Coupon Scheme 10 + 2
Scheme 10 + 2
June 38 Twin Pack/Refund & 5% ad
2006
August/ Sweepstakes and Scheme 11 + 1 Scheme 11 + 1 Scheme 11 + 1
September 43 Refund & 5% ad & 5% ad & 5% ad
November/ 12 % Off 15 % Off
December 50 Invoice Invoice
January/ Self liquidating 10 % Off
February 40 premium Invoice
10 % OI + 5% 10 % OI + 5%
2007E April 20 Coupon ad ad
May 21 Scheme 10 +2
10 % OI + 5%
June 22 ad
January/
February 41 Refund Scheme 11 + 1 Scheme 11 + 1 Scheme 11 + 1
April 21 Coupon Scheme 10 + 2
Scheme 10 + 2
2008E May/ June 38 Twin Pack/Refund & 5% ad
August/ Target 250 get Target 250 get
September 50 Target Scheme 50 extra 50 extra
November/ Target 250 get Target 250 get
December 50 Target Scheme 50 extra 50 extra
THREATS
Advertising
Profit before SG&A, Overhead and Taxes $13,662 $15,815 18715 20586.5 20960
BUDGET FORECAST
70000
30000
Total Advertising
20000
10000 Variable
Manufacturing Costs
0
Year Year Year Year
2005 2006 2007E 2008E
BOTTOM LINE GROWTH
$25,000
$20,000
$15,000
$10,000 Series1
$5,000
$0
2005
2006
2007
2008
THANK YOU
RBS – A Houseful of Uses