ANNEXURE

Questionnaire

Bibliography

208
 QUESTIONNAIRE

Personal Particulars
1. Age

15-19 1 40-49 4
20-29 2 50-59 5
30-39 3 60+ 6

2. Profession

Student 1 Professional 4
Service 2 House wife 5
Business 3

3. Gender

Male 1 Female 2

4. Qualification

SSC or below 1 PG 4
HSC 2 Others 5
UG 3

5. Monthly Income

Less than 20,000 1 60,000-80,000 4

20,000-40,000 2 80,000-1,00,000 5
40,000-60,000 3 1,00,000+ 6

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 6. Marital Status

Married 1 Single 2

7. Family type

Nuclear 1 Joint 2

Buying Behavior of Internet Shoppers

1. How often do you shop online ?

Frequently (once a week) 1 Rarely (Once in a year) 4

Regularly (at least once a month) 2 According to the need 5
Occasionally (once in 2-4 3 Never 6
months)
If never, Go to Q.8

2. Select the sources which you use for gathering information about various
products

Search Engines (e.g. 1 Product reviews in the print media 6

Google,
Yahoo)
Product Catalogs 2 Advertisements (print and 7
Broadcast)
Friends and family 3 Promotional e-mails 8
Company Website 4 Online Advertisements 9
Blogs 5 Others 10

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 3. Select the payment mode normally adopted by you in Internet shopping

Credit card 1 Net Banking 4

Debit card 2 Cash on delivery 5
Demand drafts 3 Others (Please 6
specify)…………….

4. What do you buy on Internet? Rank the following in the order of your
preference from 1 to 10 where 1 is to be given for the 1 st preference

Books Online magazines & journals

Airlines reservation/Railway Apparels
ticket booking
Electronic goods Gifts, Greetings, Flowers
Share trading Banking
Music Others

5. Why do you prefer Internet shopping ? (Please put mark at appropriate

places)

(Strongly Agree=1, Agree=2, Neither Agree nor Disagree=3, Disagree=4,

Strongly Disagree=5)
Particulars Strongly Agree Neither Disagree Strongly
Agree Agree nor Disagree
Disagree
Convenience
Ease of finding
products
Inclination towards
trying something new

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Ease of comparison
Offers/Discounted
prices
Can find products that
are not available in
the stores
No need to deal with
sales people
Known or famous
brand name
Assurance of on-time
delivery
Ease of product return
and money refund

6. What is your perception about risk in Internet shopping ? (Please put

mark at appropriate places)

(Strongly Agree=1, Agree=2, Neither Agree nor Disagree=3, Disagree=4,

Strongly Disagree=5)
Particulars Strongly Agree Neither Disagree Strongly
Agree Agree Disagree
nor
Disagree
No possibility for "touch,
feel or see" actual product
to assess quality
Suffering from backache
problem due to long online
shopping hours

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Fear of misuse of credit
card
Fear of social isolation and
losing social contacts
Fear of on time delivery
after payment
Fear of developing
eyestrain problem
Doubt about the
performance of the
product or brand as
expected
Fear of experiencing
unnecessary tension due
to shopping online
Fear of personal
information being sold or
rented without consent
Fear that the delivered
products would not match
those described on the
Website
Fear of choosing poor
product/service
Worry that friends would
think that I am trying to
show off by purchasing
online
Uncomfortable feeling on
thought of purchasing
online

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Bodily discomfort due to
poor fitting while
purchasing apparels

7. In General, what do you feel about the online merchants?

(Strongly Agree=1, Agree=2, Neither Agree nor Disagree=3, Disagree=4,
Strongly Disagree=5)
Particulars Strongly Agree Neither Disagree Strongly
Agree Agree Disagree
nor
Disagree
I am never overcharged by
Internet merchants during
sales transactions
Most Internet merchants
have a good reputation
In general, I cannot rely on
Internet vendors to keep
the promises that they
make
Internet merchants have
sufficient expertise and
resources to do business
on the Internet
If there is any problem
with my transaction,
Internet merchants will go
out of their way to help me
Internet merchants always
keep promises and
commitments

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I feel that Internet
merchants are likely to
care for my welfare
Internet merchants act
sincere in their dealings

8. What is the Reason for not purchasing online? (Please put mark at
appropriate places)
(Strongly Agree=1, Agree=2, Neither Agree nor Disagree=3,
Disagree=4, Strongly Disagree=5)

Particulars Strongly Agree Neither Disagree Strongly

Agree Agree Disagree
nor
Disagree
I am worried about giving
out my credit card number
I enjoy going out to do my
shopping
I don't have a credit card
I don't like providing
personal information
I don't know but I am
uncomfortable about
purchasing through
Internet

215
 BIBLIOGRAPHY
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217
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218
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Journals

1) Indian Journal of Marketing

2) Business Today
3) Business India
4) Business World
5) Retail Biz
6) ICFAI Marketing Master Mind
7) ICFAI Advertising Express
8) Vikalp
9) Pitch
10) Brand Reporter
11) Indian Journal of Management Practices & Contemporary Thoughts

Newspaper

1) Economic Times
2) Business standard
3) Hindu – Business Line
4) The Times of India
5) Financial Express
6) Indian Express

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Website

1 http://en.wikipedia.org
2. http://investor.ebay.com
3. http://techcrunch.com
4. http://www.reuters.com
5. http://www.msnbc.msn.com
6. http://www.fortune3.com
7. www.marketwatch.com
8. http://www.oecd.org
9. http://pages.ebay.co.uk
10. www.ebay.in
11. www.snapdeal.com
12. www.myntra.com
13. www.homeshoptv18.com
14. www.naaptol.com
15. www.jabong.com
16. www.yebhi.com
17. www.flipcart.com
18. www.futurebazaar.com

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