Travel and Tours

I.
Introduction
A. Business Concept and Business Model

The tourism industry has undergone rapid growth of unsurpassed nature over the last several
decades. This has mainly been due to the advent of a ‘borderless’ world and increased information
dissemination about the majestic sceneries throughout the world, Philippines being no exception.
Grand Horizons Philippines Travel and Tour was proposed by four tourism management graduating
students. It is inspired by the rising economy of the Philippines “the Asian Tiger” by the Ford’s
Magazine. They believe that providing the best service and by patronizing the best of Philippines,
they can top travel and tour provided in the country.
Grand Horizons Philippines Travel and Tour is poised to take advantage of this growth and moderate
competition in the city travel portion of the industry, with a dedicated and experienced staff,
excellent networking, and effective management and marketing. Grand Horizons Philippines Travel
and Tour will be positioned very carefully: it will be of extremely high quality, comfortable,
informative and tailored to the clients’ needs such that they will enable individuals to have a greater
appreciation of the natural environment and its intricacies.
Company Locations and Facilities
The company office will be located at GM 3 Porta Vaga Main Building, Porta Vaga Mall Session Rd,
Baguio, Benguet.
However, as time progresses the intention is to move into more accessible and attractive offices in a
prime area. This regardless of the fact that our type of business is not too dependent on office
location and size.
B. The Business Goals: Vision, Mission, Objectives and Performance Targets

Vision
A company centred on quality aiming along term success through customer satisfaction, and
benefits to all members of the organization ad to society.
To be the number one travel provider not just in Metro Manila but in the whole Philippine
Archipelago.
Mission
Internally we intend to create and nurture a healthy, exuberant, respectful, and enjoyable
environment, in which our employees are fairly compensated and encouraged to respect the
customer and the quality of the service we intend to provide.
We seek fair and responsible profit, enough to keep the company financially healthy for the
short and long term, and to fairly remunerate employees for the work and effort.
Objectives
Our business strategy will revolve around the need to provide quality service to our various
target customers, in the process fully satisfying their needs. This shall be undertaken through
recruitment of a professional team and the provision of good quality custom-designed travel
packages, catering to the client’s particular needs.
With time our marketing campaign will increase the awareness of our services in the
various market segments we shall be targeting. This is particularly so with the
organization looking at establishing a clear advantage(s) in an increasingly competitive
market.
Performance Target
 All five star hotels in the Philippines;
 All airlines in the Philippines;
 Thousand Affiliates in the Philippines;
 A pathway of accessibility nationwide;
 Strong connection and partnership in Global Ticketing Companies (GDS);
 Continuously provide enjoyable quality excursion/tips on time and on budget;
 Develop enthusiastically satisfied customers all of the time;
 Establish a market presence that assures long-term profitability, growth and success;
 We are fully committed to supporting growth and development in the tourism and
overall economy of the Philippines;
 Contribute positively to our communities and our environment;
 Sell 100 ticketing and package tours sold (domestic and international) on its first year of
business operation
C. The Business Offerings and Justification

Grand Horizons Philippines Travel and Tour intends to offer the service and knowledge a discerning
leisure traveler seeks whilst on vacation, with the intention of seeing and appreciating the
numerous sights in the area.
Keeping in mind the comforts of a tourist, our fleet shall be very well maintained and
designed as per customer standard and expectations. However not wanting to limit ourselves
we intend to be open to special hire by churches, organizations, groups, schools and sports
teams, amongst other related groups.
Travel Services
 Conference/Meeting and Banguet Reservations
 Hotels Reservation
 Group Incentives - (Free airline tickets to parties of 15 and more)
 Philippine Flights – (Free ticket delivery to any Philippine address
 Meet and Greet Assistance- (additional cost may apply)
 Airport Transfers – (Land and Sea round trip)
 Cars Rental with Driver
 Itinerary Planning
 Visa Assistance and Consultations
 Excursions such as: Sightseeing Tours, Packaged Tours, Trekking Packages, Diving, Water
sports, Cruises and Golfing
Tour Packages (example)
Ilocos Tour Package
₱2,500.00
Laoag, Ilocos Norte’s capital is dubbed as the “Place of Light”. It is where the famous “Sinking Bell
Tower” and “St.William’s Cathedral” is found. In this city as well is where the Malacanang of the
North can be found, the historical home of the then President Ferdinand Marcos. St. Augustine
Church, San Nicholas Church and Paoay Sand dunes are some of the picturesque sites you will see
when you go on a tour to Laoag.
SCHEDULED GROUP TOUR

 PHP3,000/GUEST @ 06 participants in a group [Regular Price]
 PHP2,500/GUEST @ 06 participants in a room[PROMO RATE]
o Open for joiners to form a group of 12-14 participants
o Every Friday to Sunday – departure is every Thursday night
o Children that will occupy a seat will have the same rate as an adult.
o Children below six years old is free of charge[No Guaranteed Seats]
PRIVATE TOUR
 PHP3,000/GUEST @ 14 PARTICIPANTS
 PHP2,500/GUEST @ 14 participants in a group[PROMO RATE]
o Travel dates is as desired by the group
o No minimum participants required
o Itinerary is flexible upon request
o Rates for Groups less than 8 available upon request
o Different rate applies during Holidays and Peak Season
o Rooms are good for 4/5/6/7/8 participants in a room depending on availability
o We will send the accommodations and our contact # thru e-mail, please fill-up the
inquiry form.
Package Inclusions:
 3D/2N Accomodations in Pagudpod or Blue Lagoon [Room Sharing]
 Van Transfers [Manila-Ilocos-Manila][Tour Around Ilocos]
 Driver’s Meals and Accommodation
 Government Taxes and Surcharges
 Guide and Entrance Fees
 Tour Coordinator
What’s not included in the package:
– Meals all throughout the tour
Itinerary
DAY 1
 07:00am ETA at Vigan, Breakfast
 08:00am Tour around Baluarte, Crisologo Museum, Burnayan, Bantay Bell Tower
 10:00am ETD from Vigan to Batac
 11:30am ETA Batac, Lunch
 01:00pm Tour around Marcos Museum, Paoay Church, Malacanang of the North/Sand
Dunes
 03:30pm ETA at Laoag and visit the Sinking Belltower
 04:30pm ETA at Bangui Windmills
 06:30pm ETA Saud, Check-in, Dinner
Day 2
 06:00am Wake-up call. Breakfast
 07:00am Treking to Kabigan Falls
 09:00am Tour around Patapat Viaduct, Paraiso ni Anton
 11:00am Bantay Abot Cave
 11:30am ETA Blue Lagoon, Lunch
 12:00pm Lunch, Swimming, Explore Blue Lagoon
 05:30pm Return to Saud Beach
 06:00pm ETA Saud [Dinner
Day 3
 06:00am Wake -up call
 07:00am Breakfast, Check out
 08:00am ETD from Pagudpud
 09:00am ETA to Cape Bojeador Light House
 09:30am ETD from Cape Bojeador
 10:00am ETA Kapurpurawan Rock Formation, explore and picture taking
 11:00am ETD to Vigan
 01:00pm ETA to Vigan, Lunch, walk around Calle Crisologo buy pasalubong and souvenirs
 03:00pm ETD from Vigan
 11:00pm ETA Manila
II. Executive Summary

The tourism industry has undergone rapid growth of unsurpassed nature over the last several
decades. This has mainly been due to the advent of a ‘borderless’ world and increased
information dissemination about the majestic sceneries throughout the world, Philippines being
no exception.
We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current
trend towards an increase in the number of tourists entering the country presents an
opportunity for Grand Horizons Philippines Travel and Tour to penetrate the market. An
opportunity for Grand Horizons Philippines Travel and Tour’s success exists because the national
tourism industry is growing at a rapid pace annually.
Grand Horizons Philippines Travel and Tour is poised to take advantage of this growth and
moderate competition in the city travel portion of the industry, with a dedicated and
experienced staff, excellent networking, and effective management and marketing. Grand
Horizons Philippines Travel and Tour intends to provide travel and adventure packages to
tourists not only in Metro Manila, but also the whole Philippine Archipelago.
Services and products provided by Grand Horizons Philippines Travel and Tour will initially
include pre-arranged tours, custom packages according to client’s specifications, travel
consultation, and as time progresses making reservations for lodging amongst other related
services.
Grand Horizons Philippines Travel and Tour services will be positioned very carefully: It will
be of extremely high quality, comfortable, informative and tailored to the client’s needs such
that they will enable individuals to have a greater appreciation of the natural environment and
its intricacies.
The marketing strategy will be based mainly on ensuring customers know about the existence
and the service(s) that will be fulfilled. Hence the intention is to make the right information
available to the right target customers. This will be done through implementing a market
penetration strategy that will ensure that we are well known and respected in the tourism
industry.
Grand Horizons Philippines Travel and Tour will ensure that our prices take into consideration
peoples’ budgets, that these people appreciate the service(s), know that it exists, and how to
contact us. The marketing will convey the sense of quality in every picture, every promotion,
and every publication.
Promotional strategy will involve integrating advertising, events, personal selling, public
relations, direct marketing and the Internet, details of which are provided in the marketing
section of this plan.
It is important to recognise that the company do not intend to just take individuals on
sightseeing excursions, but also to ensure that they appreciate nature through informative
briefings on objects’ origins. This element will assist in differentiating us from our competitors
and contribute towards the development of a sustainable competitive advantage. Hence Grand
Horizons Philippines Travel and Tour need to engage the right people in the right place at the
right time if the company are to ensure optimum growth. The company intends to develop our
team so that our people can grow as the company grows – a mutually beneficial relationship.
We project sales to increase from more than P16,450,000 the first year to more than
P26,155,500 the second, and P29,610,000 in the third year.
In a nutshell, we do not just intend to market and sell our service, but to market and sell travel
solutions and a total-quality environment. This will ensure we establish a reputable corporate
image.
III. The Business Proponents: Organizers with their Capabilities and Contribution
Horizons Philippines Travel and Tour’s business partner will be the principal shareholder
because all have equal share in the entity with the equity contribution of 25% each,
equivalent to ₱17,500 for a total of ₱70,000 to establish the company. Horizons Philippines
Travel and Tour will be a general partnership wherein all partners will be equally responsible
for the business’ debts and liabilities.
Breakdown of Contribution
Business Partners Share Percentage Equity Contribution
Maritess Alegre 25% ₱17,500
Venus Margarette Tablac 25% ₱17,500
Jacer Ivan Alegre 25% ₱17,500
Val Tablac III 25% ₱17,500
Total 100% ₱70,000
Horizons Philippines Travel and Tour’s Organizational Chart

The Management Team (example)
Maritess Alegre
 Operations Manager
Job Description: works in retail travel outlets, which promote and sell holidays and
travel-related products. Offers specialist, professional and competitive travel
products to meet the demands of the travel market, which includes online bookings
and tailor-made trips.
Job Specification (example):

- Provide inspired leadership company wide.
- Set strategies and direction
- Model and set the company’s culture, values and behaviour
- Build and lead the company
- Allocate capital to the company’s priorities
Job Qualifications (example):

- Leadership skills
- Time Management
- Decision Making Skills
- Math and Budgeting Skills
Manager- works in retail travel outlets, which promote and sell holidays and travel-related
products. Offers specialist, professional and competitive travel products to meet the demands
of the travel market, which includes online bookings and tailor-made trips.
Operations- Lead and develop team leaders or travel consultants in delivering travel agency
operational services at agreed service levels consistent with company standards while
optimizing performance. Proactively identify and implement solutions to constantly improve
service levels and performance.
Secretary- makes travel arrangements for her boss and/or other employees. Since secretaries
are usually responsible for keeping the schedule for busy executives, they also take care of
their travel plans and ensure the arrangements are taken care of, including hotel reservations
and car rentals.
Administration- rresponsible for researching, arranging and coordinating travel,
transportation and accommodation for employees and clients according to a specific
organization's business and budget needs. Relevant experience in a related field is usually
necessary to become a travel administrator, and an education in business administration is
oftentimes preferred.
Sales- identifies business opportunities by identifying prospects and evaluating their position
in the industry; researching and analyzing sales options. Maintains relationships with clients
by providing support, information, and guidance; researching and recommending new
opportunities; recommending profit and service improvements.
Reservation and ticketing- arranges reservations and routing for passengers at request of
Ticket Agent. Examines passenger ticket or pass to direct passenger to specified area for
loading. Answers inquiries made to travel agencies or transportation firms, such as airlines,
bus companies, railroad companies, and steamship lines.
Travel.
Travel Councilor- assists clients in planning trips and travel. Advise clients on interesting
vacation destinations and attractions. Handle airline, hotel and rental car bookings and
explain local customs and conditions to their clients.
Account executive- serve as the client’s voice when developing and executing advertising
campaigns. Ensure the efforts of various team members and components (print, web,
broadcast, social, etc.) align with the client's goals. Responsible for developing new client
relationships and maintaining existing ones.
Bookkeeper- creates financial transactions and generates reports from that information.
The creation of financial transactions includes posting information to accounting journals
or accounting software from such source documents as invoices to customers, cash
receipts, and supplier invoices. Reconciles accounts to ensure their accuracy.
Cashier- Handles all the cash transaction of an organization. Receives payment by cash,
checks, credit card etc. Checks daily cash accounts. Guides and solves queries of
customer. Maintains monthly, weekly and daily report of transactions
Liaison Officer- is in charge of working with different people, organizations or agencies to help
them accomplish a common goal. Oversees communications, and coordinate efforts between
these different entities as well as the general public.
Utility person- keeps buildings in clean and orderly condition. Performs heavy cleaning duties,
such as cleaning floors, shampooing rugs, washing walls and glass, and removing trash. May
include tending furnace and boiler, performing routine maintenance activities, notifying
management of need for repairs, and cleaning snow or debris from sidewalk.
IV. The Target Customers and Main Value Proposition to the Customer
We will be focusing on those foreign tourists seeking leisure travel and excursions whilst on
vacation in the Philippines with the intention of letting them see and appreciate the numerous
attractions in our country. Though we realize that the majority of our tourists come from
South Korea we shall be mainly targeting those from Japan and the Australia who often do
not have transport or adequate knowledge about the country, unlike China and US who often
do. Hence we shall be mainly targeting those who are not that mobile but wanting to see as
many sites as possible. These people often do not want to waste their money on hiring
vehicles to move about by themselves, but instead want to be escorted around places of
interest by a reliable source. Hence the need to professionally market ourselves and the
services we provide, offering a service of uncompromised nature.
Horizons Philippines Travel and Tour’s Main Value Proposition

Horizons Philippines Travel and Tour’s main value proposition is to become each customer
group’s ideal travel partner, by making their requirements a central component of the holiday
experience in the Philippines. The company’s marketing strategy will be based mainly on
making the right service(s) available to the right target customer. Horizons Philippines Travel
and Tour’s will ensure that our services' prices take into consideration organizations'
and peoples' budgets, and that these people know that the company exist, appreciate the
value of our services, and how to contact the company. The marketing will convey the sense
of quality in every picture, every promotion, and every publication. Horizons Philippines
Travel and Tour’s intension will be to target those individuals and groups looking for leisure
activities and places to visit. The company realize the need to focus on marketing message
and service offerings. Hence, Horizons Philippines Travel and Tour will develop the message,
communicate it, and make good on it. The decision on to establish strategic alliances with
several hotels, lodges and travel agencies is aimed at tapping our target market effectively
and efficiently.
V. The Market, Market Justification based on the Industry Dynamics and Macro
Environmental Factors Affecting the Opportunities and Threats in the Market, the Size,
Potential and Realistic Share of the Market
The tourism industry has undergone rapid growth of unsurpassed nature over the last
several decades. This has mainly been due to the advent of a ‘borderless’ world and
increased information dissemination about the majestic sceneries throughout the world,
Philippines being no exception.
The current drive and emphasis by the government on developing and marketing competitive
products and destinations; improving tourism institutional governance and human resources
presents an opportunity for Horizons Philippines Travel and Tour to make a valuable
contribution towards achieving this goal. Having undertaken a thorough and comprehensive
research of the market we realized that there was a need for a tourist transport company that
focuses on providing leisure excursions to tourists. Though there are mobile operators
currently on the market, some of whom have been in existence for a relatively long period of
time, we believe that there is a market need for one that specializes on providing comfortable
and enjoyable transport to tourists and visitors. This, also considering the fact that, potentially
Philippines’ richest natural resource, the tourism industry is becoming an increasingly
important player in the economy and may in the long term prove even more valuable than
mineral resources in earning foreign exchange.
Aware of the fact that operating in such a market is largely dependent on good networking,
Horizons Philippines Travel and Tour intend to establish networks and strategic relationships
with various hotels, lodges and travel agents to ensure a steady stream of clients. However in
so doing we intend to ensure that the service the company provides is of extremely high
quality and comfortable. The initial overall target market share shall be 10% of the market,
mainly focusing on the greater if Northern including NCR area and southern part of the
Philippines.
Horizons Philippines Travel and Tour appreciate that entering such a market is not a 'bed of
roses' and will require establishing strong links with strategic partners as outlined previously.
Hence the intension is to implement an aggressive marketing strategy, well supported by the
other business functions.
Of all the uncertainty surrounding this industry, one fact is certain: tourism is here to stay.
The only question is how large the industry will become and whether it can sustain, if not
exceed, its current growth rate. However large the market ultimately becomes, the company
strongly believes that travel will be an important component of this market place. Tourism
statistics provide a reliable guide as to the size of the market.
Strengths
 Low customer to employee ratio.
 Excellent staff who are highly trained and very customer attentive.
 High customer loyalty among repeat customers.
 A truly unique, high end, service offering.
Weaknesses
 A challenge to find employees who possess the necessary skills and customer-centric
attitude.
 The struggle to continuously offer new and exciting trips while maintaining the level
of quality that is established over time from repetitive trip offerings.
 Having a customer base located throughout the U.S. preventing AEU from in-person
communication.
Opportunities
 Growing market that has yet to be adequately addressed.
 Growing number of young professionals with the recent dotcom boom.
 The ability to spread fixed management overhead costs over an increasing number of
offered trips.
Threats
 A slump in the economy will affect the travel industry.
 An increase in terrorist acts will chill Tourists perception of safety when traveling,
whether in the Philippines or abroad.
 The entrance of other service providers into Horizons Philippines Travel and Tours'
niche.
Macro Environmental Factors Affecting the Opportunities and Threats in the Market
Economic Factors
Macro Environmental Factors Affecting the Opportunities and Threats in the Income,
employment, balance of payments and investments are all the positive impacts of the tourism
industry. The industry generates income through salary, wages, loan and interest. The amount
spent by tourists though their currency in the accommodation, food and beverage and other
tourism services and products, once they visited in our country, becomes our tourist receipts.
Tourism brings new money into the economy. Tourist money is returned to the local economy as
it is spent over and over again
Technological Trends
Technological advancements are indispensable in the tourism industry as the service providers
have to continuously update themselves with innovations to supply the changing needs and wants
of the travelers. The airline sector has the Global Distribution System (GDS) that provide alliances
with airlines having central airline operations through Amadeus, Galileo and Abacus. The e-ticket
and e-receipt provide convenience of passengers in efficiency of ticketing services.
Political Factors
The warmed-up relations between the Philippines and China has begun to reap benefits to the
national economy. Compare that to the huge volume of investments we will be getting this year
and the next more years from China. The way I look at it, the country’s foreign direct investments
could reach 6 billion this year, and more in the coming years, and at least 75 percent of these
would come from only three economies: China, Japan and Taiwan. We had close to 6 million
visitor arrivals in 2016. There were more visitors from tiny Taiwan than huge China. Hence this
was interpreted as having a good politics will become a boost to our tourism.
Social Environment
Tourism represents a unique opportunity for unlocking opportunities for social impact because of
the wide range services and sectors that it requires, In the Philippines, tourism generated direct
and indirect employment for 4,232,000 people or 11.1% of total Philippine employment in 2014,
based on the World Travel and Tourism Council’s (WTTC) Economic Impact 2015 study.
Ecological l Environment
Eco Tours in the Philippines - Sustainable Tourism & Conservation Laws. There have been a few
legal steps toward preservation and conservation initiatives around the country that are of some
note.
The largest and most important array of these emerging environmental laws are derived from the
powers set forth in Executive Order 111. In the order, a definite framework for the creation of a
regulated ecotourism state in the Philippines is laid out. Among the major contributions of this
order are the creation of the National Ecotourism Development Council and various national and
local ecotourism steering committees. These bodies are responsible for the design of sustainable,
long-term business practices in Philippine ecotourism. They are also responsible for the
implementation of these plans and the enforcement of the regulations that they put forth.
The largest impact that this has on ecotourists looking to visit the Philippines is that it makes the
country much more accessible. With this greater level of access has come a greater level of
regulation, but the majority of these regulations have to do with the amount of money that
tourism companies must invest into the local economy. The largest negative impact this could
have on ecotourists is that it could drive the price of their trips up slightly. On the other hand, this
also means that it is a little more difficult for over-development to destroy the landscape that
brings tourists here in the first place.
Competition and Buying Patterns
The key element in service utilization decisions made at the company's client level is trust in the
reputation and reliability of the firm. The most important factor in this market will be the quality of the
service and places of excursion. This is particularly so considering the various interests of individuals and
groups as they strive to see as many places as possible. The very nature of our services dictates that the
pricing of our services will vary according to distance traveled, as different customers opt to visit
different areas and within specified time frames.
In our line of business, clients often compare travel companies directly, looking for two, or more,
possible companies. However, they usually follow word of mouth recommendations obtained from
hotels, travel agencies, government departments, car hire companies and other such related companies
Main Competitors
We have identified competing companies, some firmly established, that fill the same needs as Horizons
Philippines Travel and Tours. We intend to market ourselves in such a way that with time competitor
customers will choose our service over competitors' on the basis of our higher quality and informative
excursions. A more thorough outline of our main competitors including their strengths and weaknesses
follows:
1. XXX: Located on the first floor of the G Hotel, Gear Adventures specializes in tailor-made safaris
throughout Philippines and her neighboring countries. Gear Adventures offers Mobile Wilderness
Safaris, Weekend Adventures, One-day explorations and safari operators. Of particular concern to
us are the day tours around Gaborone that it offers to G Hotel guests. Research indicated that Gear
Adventures is the only operator that offers day trips in and around Gaborone. Several of its services
include: [details omitted].
2. YYY: Arguably one of the most reputable companies in our intended line of business. It has a fleet
of nineteen buses comprising two semi-luxury B7 Volvo train-buses, six semi-luxury B7 Volvo, five
M/Benz, four Nissan and two DAF buses. All the Volvo buses have radio facilities, and one of the
train-buses has toilet facilities. With close to twenty years of experience Mr. K supported by his
wife, Mrs. K, are achieving most of what they envisioned when they started their business-to
provide a nation-wide road transport service renowned for its efficiency and reliability. The recent
launch of a new imported South American double-decker luxury bus serves as testimony of their
continued dedication towards providing a good service to their clients.
3. ZZZ: Similar to YYY, Z is well respected in the market with a large fleet of buses. As well as providing
daily transport to Selebi Phikwe and several towns it also provides local and international trips by
hire. However they lack the marketing edge and foreign tourist focus we intend to have.
Marketing Strategy
One core element of our strategy will be that of differentiation from our competitors. In terms of
marketing we intend to ensure that our name and services are marketed on an extensive basis so that
customers are aware of our existence. In price, we intend to offer reasonable and competitive prices in
comparison to competition and we need to be able to sustain that. Our service marketing will strive to
ensure that we establish long relationships with clients.
Marketing Expenses
Initial marketing and training expenses will be relatively high as we seek to become known on the
market and staff get trained in the professional provision of our services. This will be brought about by
the development of sales literature and advertising expenses. As our market share increases and capital
is generated, further marketing programs and the expansion of those in existence at the time will be
undertaken, to ensure market development. However with time these programs will start generating
revenue for the business, which we shall in turn reinvest.
Pricing Strategy
Horizons Philippines Travel and Tours will be competitively priced in relation to the dictates of the
market. Due to the introductory nature of our services we intend to implement a penetration pricing
strategy which will ensure that potential customers are not frightened away by our prices, up until our
services are appreciated and fully operational. However this will dictate that our costs are prudently
kept so as to ensure our financial goals come to fruition. This is reflected in our prices as stated in the
services description of this plan charging close to PX per kilometer per person. Each trip will include an
average of eight to ten persons.
We intend our income structure to match our cost structure, so as to ensure that the salaries we pay to
our employees to assure good service are balanced by the cost we charge to the customer.
Promotion Strategy
This strategy will be based primarily on informing potential customers of the existence of our services
and making the right information available to our target customer. The intention will be to highlight the
benefit of utilizing our service(s), which will include:
 Access to exclusive travel destinations
 Service to fully appreciate destinations through information packages, and not just sight-seeing
 Access to special interest travel according to the groups preferences
In such a market we cannot afford to appear in or produce second-rate material with poor labels that
make our services look less than they are. Hence we intend to leverage our presence using quality
brochures and other sales literature, including promotional material such as pens, complimentary slips
and pads. We intend to spread the word about our business through the following:
Advertising: This shall be undertaken through trade and industry publications, which are read by
tourists, as well as the local newspapers. A constant look out will be made of any special editions in
the local newspapers, which may provide an opportunity for us to advertise our services and
business name.
Horizons Philippines Travel and Tours will also be advertised through professionally done
brochures, and other such sales literature, which allow enough detail to be communicated about
the services offered by the company. This literature will be mainly targeted at potential clients and
placed or made available at strategic points, such as travel agencies. With time we also intend to
utilize billboards to advertise ourselves, likewise located at strategic points. Hence we intend to
design and put up posters communicating the services we provide located around hotels, lodges,
airports and other such areas where tourists typically pass by. However in doing so we always
intend to obtain the consent of the respective authority.
Personal Selling: Undoubtedly customer solicitation face-to-face will be a powerful form of
promotion mainly due to the fact that its flexibility will enable us to match the customer's needs to
specific attributes of our services as well as giving concise details of what we have to offer. Another
important determinant in utilizing personal selling is the fact that we are relatively new on the
market. As such, potential customers/clients will, to a certain degree, be skeptical towards the
intended service(s) and how they are able to benefit from them.
In cases where the opportunity of obtaining a large order exists it may be necessary for the top
management to go out personally, especially considering the fact that we are still a relatively new
firm on the market. However this shall be the situation in the majority of cases due to our relative
infancy.
Direct Marketing: This will be used but only to a limited extent in the form of telemarketing and
informing potential customers and obtaining referrals where possible. In the case of telemarketing it
will involve our targeting potential customers of our services and informing them of our existence
and destinations. We may then arrange for an appointment with the respective decision-maker,
with the intention being to lure them into utilizing of our services.
Events: These are increasingly becoming important as more firms establish in the country and
hence the need to be known. The organization aims to promote itself through attending trade
shows and expositions. Not only will these increase awareness of our services and business name,
but also enable us to interact with potential clients who may decide to utilize our service.
1. Internet Marketing: The increasing growth of the Internet as an information source provides an
opportunity for ourselves that we may exploit. This is particularly so in view of the increasing
dissemination of information over the World Wide Web, as individuals and groups look at obtaining
the best deal possible. More often than not these individuals and groups seek out information over
the Internet due to its relatively low cost and ease of use helping to minimize time wasting.
However this will require adequate planning so as to ensure that all information on the website is
accurate and up-to-date, ensuring we market a professional image. This will mainly serve foreign
tourists and other interested stakeholders.
VI. Product and Service Offerings

Horizons Philippines Travel and Tours will be providing affordable and easy purchase of
packaged vacations, leisure and recreational tours and business purposes. The company will be offering
affiliation opportunity for people who are looking forward to put up a travel agency company through
seminars and trainings that will avail our products and services through franchising.
Horizons Philippines Travel and Tours is a travel company that intends to deliver leisure travel
excursions to customers. The company intends to guide customers in selecting a trip(s) based on pre-
defined vacation criteria. This analysis will be based on user profiles, set by the consumers, which
includes preferences such as:
 Budget
 Activities sought
 Destination, and
 Time of Travel
A traveler will hence be able to select areas of interest based on their preferences and subsequently
identify destinations to visit. The intention is to provide customers with access to exclusive travel
destinations, service to fully appreciate destinations through information packages, not just sight-
seeing, and access to special interest travel according to the group's/individual's preferences.
Travel Services
 Conference/Meeting and Banguet Reservations
 Hotels Reservation
 Group Incentives - (Free airline tickets to parties of 15 and more)
 Philippine Flights – (Free ticket delivery to any Philippine address
 Meet and Greet Assistance- (additional cost may apply)
 Airport Transfers – (Land and Sea round trip)
 Cars Rental with Driver
 Itinerary Planning
 Visa Assistance and Consultations
 Excursions such as: Sightseeing Tours, Packaged Tours, Trekking Packages, Diving, Water
sports, Cruises and Golfing
Tour Packages (example)

Ilocos Tour Package
₱2,500.00
Laoag, Ilocos Norte’s capital is dubbed as the “Place of Light”. It is where the famous “Sinking Bell
Tower” and “St.William’s Cathedral” is found. In this city as well is where the Malacanang of the
North can be found, the historical home of the then President Ferdinand Marcos. St. Augustine
Church, San Nicholas Church and Paoay Sand dunes are some of the picturesque sites you will see
when you go on a tour to Laoag.
SCHEDULED GROUP TOUR

o Open for joiners to form a group of 12-14 participants
o Every Friday to Sunday – departure is every Thursday night
o Children that will occupy a seat will have the same rate as an adult.
o Children below six years old is free of charge[No Guaranteed Seats]
PRIVATE TOUR
o Travel dates is as desired by the group
o No minimum participants required
o Itinerary is flexible upon request
o Rates for Groups less than 8 available upon request
o Different rate applies during Holidays and Peak Season
o Rooms are good for 4/5/6/7/8 participants in a room depending on availability
o We will send the accommodations and our contact # thru e-mail, please fill-up the
inquiry form.
Package Inclusions:
 3D/2N Accomodations in Pagudpod or Blue Lagoon [Room Sharing]
 Van Transfers [Manila-Ilocos-Manila][Tour Around Ilocos]
 Driver’s Meals and Accommodation
 Government Taxes and Surcharges
 Guide and Entrance Fees
 Tour Coordinator
What’s not included in the package:
– Meals all throughout the tour
Itinerary
DAY 1
 07:00am ETA at Vigan, Breakfast
 08:00am Tour around Baluarte, Crisologo Museum, Burnayan, Bantay Bell Tower
 10:00am ETD from Vigan to Batac
 11:30am ETA Batac, Lunch
 01:00pm Tour around Marcos Museum, Paoay Church, Malacanang of the North/Sand
Dunes
 03:30pm ETA at Laoag and visit the Sinking Belltower
 04:30pm ETA at Bangui Windmills
 06:30pm ETA Saud, Check-in, Dinner
Day 2
 06:00am Wake-up call. Breakfast
 07:00am Treking to Kabigan Falls
 09:00am Tour around Patapat Viaduct, Paraiso ni Anton
 11:00am Bantay Abot Cave
 11:30am ETA Blue Lagoon, Lunch
 12:00pm Lunch, Swimming, Explore Blue Lagoon
 05:30pm Return to Saud Beach
 06:00pm ETA Saud [Dinner
Day 3
 06:00am Wake -up call
 07:00am Breakfast, Check out
 08:00am ETD from Pagudpud
 09:00am ETA to Cape Bojeador Light House
 09:30am ETD from Cape Bojeador
 10:00am ETA Kapurpurawan Rock Formation, explore and picture taking
 11:00am ETD to Vigan
 01:00pm ETA to Vigan, Lunch, walk around Calle Crisologo buy pasalubong and souvenirs
 03:00pm ETD from Vigan
 11:00pm ETA Manila
VII. The Enterprise Strategy and Enterprise Delivery System: Business Competitiveness
Input Throughput Output Marketing Desired Outcome

 Harnessing Conversion of Travel Services Positioning
of human, input into • Conference/Meeting Product • Sales to increase
money and output and the and Banguet Place from more than
physical transformation Reservations People P16,450,000 the first
 Resources within • Hotels Reservation Promotion year to more than
mobilized Horizons • Group Incentives - Price P26,155,500 the
Philippines (Free airline tickets to second, and
Money Travel and parties of 15 and P29,610,000 in the
Manpower Tours more) third year.
Machines • Philippine Flights – • Thousand Affiliates
Materials (Free ticket delivery to in the Philippines;
Methods any Philippine address • A pathway of
Management • Meet and Greet accessibility
Assistance- (additional nationwide;
cost may apply) • Strong connection
• Airport Transfers – and partnership in
(Land and Sea round Global Ticketing
trip) Companies (GDS);
• Cars Rental with • Continuously provide
Driver enjoyable quality
• Itinerary Planning excursion/tips on time
• Visa Assistance and and on budget;
Consultations • Develop
• Excursions such as: enthusiastically
Sightseeing Tours, satisfied customers all
Packaged Tours, of the time;
Trekking Packages, • Establish a market
Diving, Water sports, presence that assures
Cruises and Golfing long-term profitability,
growth and success;
Tour Packages • We are fully
(enumerate the committed to
packages) supporting growth and
Ilocos Tour Package development in the
₱2,500.00 tourism and overall
economy of the
Philippines;
• Contribute positively
to our communities
and our environment;
• Sell 100 ticketing and
package tours sold
(domestic and
international) on its
first year of business
operation
Strategy and Implementation Summary

Initially Horizons Philippines Travel and Tours will focus on the local market in the adventure travel
sector. The target customers will mainly include foreign tourists intending on sightseeing various
attractions.
Our marketing strategy will emphasize focus. We are a relatively new company on the market and hence
must focus on certain kinds of services with certain kinds of clients. Initially the business will focus on
the local market, expanding into the regional market as time progresses, and as we gain the necessary
experience. Therefore the initial aim will be to instill awareness and confidence in our services. In order
to achieve its goal of becoming the premiere mobile operator, the company intends to adopt the
following strategies:
1. Establish Horizons Philippines Travel and Tours reputation as a differentiated, specialty provider of
city/ adventure travel and excursions. This will be accomplished through a diverse marketing
communications programmer directed at the company’s target market, utilizing various media as
well as the establishment of strategic allies.
2. Provide unparalleled service to the tourists in order to gain repeat business and build trust. This will
include providing superior service in all phases of the transaction, including timely follow-through.
3. Aggressively promote excursions as healthy, eye-opening and exciting activities with those who
participate in them as appreciative of the finer things in life.
4. We intend to build image and awareness through consistency and distinctiveness in our service
provision.
Our strategy is to grow the business by nurturing clients, differentiating the service from our
competitors, particularly through service and staff behavior. All criteria from customer satisfaction,
service provision, price competitiveness to staff attitudes are to be looked at thoroughly in the initial
stages as areas for improvement. Alliances and collaboration with hotels, lodges and travel agencies are
to be adopted as strategies for market penetration. Training will be conducted on a regular basis to
ensure that our staff is fully meeting customer expectations.
Through the implementation of a fair, effective and competitive remuneration policy we intend to
optimize our human resource output and advancement. We need the right people in the right place at
the right time if we are to ensure optimum growth. We intend to develop our team so that our people
can grow as the company grows - a mutually beneficial relationship. We are currently vigorously
searching and recruiting the right people for our organization.
VIII. Financial Plan
The financial plan shall be essential if we are to meet our objectives. The intention is to finance growth
through cash flow and equity.
One of the most important factors will be the payment terms as agreed between the client or customer.
We can't push our customers hard on collection days, because they are extremely sensitive and will
normally judge us on our terms. Therefore there is need to develop a permanent system of receivables
financing systems mutually agreed between both parties. Hence in the financial plan we intend to have
the following:
1. A fundamental respect for giving our customers value, and for maintaining a healthy and congenial
workplace.
2. Cash flow as first priority, growth second, profits third.
3. Respect for realistic forecasts, and conservative cash flow and financial management.
Important Assumptions
The financial plan depends on important assumptions. From the beginning, we recognize that payment
terms and hence collection days are critical, but not a factor we can influence easily. At least we are
planning on the problem, and dealing with it. Interest rates, tax rates, and personnel burden are based
on conservative assumptions.
Some of the more important underlying assumptions are:
 We assume a strong economy, without major recession.

 We assume, of course, that there are no unforeseen changes in economic policy to make our
service immediately obsolete or unwanted.
We assume amongst other things a 60-day average collection period, sales entirely on invoice basis
except for individuals who come directly to us, expenses mainly on a net 30 day basis, 30 days on
average for payment of invoices, and present-day interest rates.
General Assumptions
Plan Month 1 2 3
Current Interest Rate 10% 10% 10%
Long Term Interest Rate 10% 10% 10%
Tax Rate 18.08% 17% 18.08%
Other 0 0% 0
IX. Environmental and Regulatory Compliance (refer to Streamlined Documentary
Requirements 2017)
X. Appendix
A. Leases or Contracts
B. Floor Plan
C. Price List from suppliers (if there’s any)

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I.

A. Business Concept and Business Model

B. The Business Goals: Vision, Mission, Objectives and Performance Targets

C. The Business Offerings and Justification

SCHEDULED GROUP TOUR

II. Executive Summary

Total 100% ₱70,000

Horizons Philippines Travel and Tour’s Organizational Chart

Job Specification (example):

Job Qualifications (example):

Horizons Philippines Travel and Tour’s Main Value Proposition

VI. Product and Service Offerings

Tour Packages (example)

SCHEDULED GROUP TOUR

Input Throughput Output Marketing Desired Outcome

Strategy and Implementation Summary

Some of the more important underlying assumptions are:

 We assume a strong economy, without major recession.

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