Research on buying behavior of students of

Nashik while selecting MBA entrance

coaching institution.

Authors:
Ms. Anjali Kishore Amlani,
Student,
Ashoka Center for Business and Computer Studies, Nashik.
9527796773

Dr. Parmeshwar N. Biradar,

Assistant professor,
Ashoka Center for Business and Computer Studies, Nashik
7709966411

Abstract:
MBA entrance coaching classes have gained immense popularity in
India in recent times. There are classes catering to diverse needs in terms
of different entrance exam, varying timings, location, fees and material
requirements. The main purpose of this research paper is to identify
what are the requirements of the students while selecting MBA entrance
coaching classes in nashik city. With the help of structured questionnaire
circulated among a sample of students of nashik who are currently
preparing for MBA entrance exam.
Introduction:
Management education is today’s hottest topic across the globe. 93%
Student’s opt for MBA in various streams after completing their
graduation. To get admission in B schools there is huge competition
among students also there are various entrance exams such as CAT,
SNAP, XAT, NMAT, CET etc for getting admission in B schools. As
there is a huge competition for getting admission the students need a
proper guidance and practice to appear the entrance exam. MBA
entrance coaching class helps the students to get admission in their
dream B schools by providing them guidance, techniques to solve the
questions.

Objectives:
 The aim of the study is to know buying behavior of students of
nashik city while selecting MBA coaching institution.
 To study students preferences regarding coaching institution.
 To understand students opinion for MBA entrance coaching

Hypothesis:
 Null Hypothesis (H0): Fees plays a insignificant role while
selecting MBA entrance coaching institution.
 Alternate Hypothesis (H1): Fees plays a significant role while
selecting MBA entrance coaching institution.
Review Literature:
 The first crucial question to address is to define a "student."
Although students are consumers and products of education, a
survey conducted by Delucchi and Korgen (2002) for sociology
undergraduates, with a 41-item questionnaire, confirmed that
students believe that "higher education operates as a consumer-
driven marketplace.
 Teaching is a great profession and teachers have a great role in
their students’ intellectual, personal and social development, there
by influencing the whole nation’s development. Teaching is the
supreme art of the teacher to awaken joy in creative expression and
knowledge. Teachers can have influence more profound than
others. In fact it is an ideal teacher at the climax of his performance
that brings about a positive change in the overall behaviour of his
students by leading them to a lofty character and to exemplary
morals. Since David McClelland (1973) used the term of
competency as a criterion of assessment many subsequent studies
about also was introduced in areas of teacher education, vocational
education, business management, and human resource
management.

Sampling plan:

1 Sampling Area Nashik

2 Sample Unit Students

3 Sample Size 50
4 Sampling method Multistage Sampling.

Random (Stratified & cluster )

5 Research approach Survey Method (Direct Method)

6 Type of research Qualitative & quantitative.

7 Period considered for data August and September 2019

analysis

8 Contact Method Structured Questionnaire method &

Interview

9 Data analysis methods Descriptive statistics (frequency

distributions, means, and percentages and

tabulations)

10 statistical tool used Chi Square test

Method of data collection and analysis:

This section of study provides the detail of the various sources of data
collection and the tools used in data analysis. The research relied on the
use of primary data collected directly from responded through structures
questionnaire.
The data analysis for this research is done with the use of descriptive
statistics such as frequency distributions, mean, percentages and cross
tabulations between the variables identified. The chi square test is used
for testing hypothesis. The outputs of the analysis are presented using
tables, graphs and pie charts.

Data analysis:
Course or degree responded is pursuing.
Course/degree

6% 4% BBA
2%
8% BCOM
BCA
52% BBM

28% BE
B Tech

The category of degree has been divided into six categories i.e. BBA, Bcom, BCA,
BBM, BE, BTech. When 50 responded were surveyed regarding the course they
are pursuing 26 students are pursuing BBA, 14 students are pursuing Bcom, 4
students are pursuing BCA, 3 Students are pursuing BE, 2 students are pursuing
BTech and 1 student is pursuing BBM.
Entrance exam for which responded will join coaching class.
Entrance exam

CAT

2% CET
4%4%
4% NMAT
8% 36% IELTS
GMAT
10%
CMAT
2%
IIFT
30% SNAP
XAT

Entrance exam Percentage No of students

CAT 36% 18
CET 30% 15
NMAT 2% 1
IELTS 10% 5
GMAT 8% 4
CMAT 4% 2
IIFT 4% 2
SNAP 4% 2
XAT 2% 1
Total 100% 50
Budget allocation of responded for entrance exam coaching class.
Budget allocation

4%
14% 22%
less than 10K
10k-20K
20K-30K
More than 30K

60%

The question was asked to 50 responded that is the budget allocation for joining
the class. Among them 30 students budget is between Rs.10,000 to Rs.20,000 ,11
students budget is less than Rs.10,000 , 7 students budget is between Rs.20,000 to
30,000 and 2 students budget is more than Rs.30,000.

Preferable location for responded

location

12%

near to home
near to college
30%
58% anywhere
When 50 responded were asked what is there preferable location.29 student said
they would prefer class near to home, 15 students said they would prefer class near
to college and 6 student said they would prefer class anywhere.

Timing suitable to the responded for coaching class.

Time suitable

6:00 PM 46%

4:00 PM 50%

2:00 PM 17%

12:00 PM 21%

10:00 AM 50%

0% 10% 20% 30% 40% 50% 60%

10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM

Time Percentage No of students

10:00 am 50% 25
12:00 pm 21% 21
2:00 pm 17% 17
4:00 pm 50% 25
6:00 pm 46% 23
Responded preference for joining the class if class is giving discount
on their fees.
discount on fees

26%
yes
no
74%

The 50 responded were asked that if one institution is giving them discount on fees
would they join the institute. Among them 37 students said they would join the
institute and 13 student said that they won’t join the institute.

Batch size of class responded prefer.

M O R E T H A N 1 2 0 0%

80-120 14%

40- 80 40%

LESS THAN 40 86%

Batch size Percentage No of students

Less than 40 86% 43
40- 80 40% 20
80- 120 14% 7
More than 120 0% 0
Type of material responded would like to prefer to use for the exam.

CHAPTER SHEETS FOR EACH TOPIC 32%

E BOOKS 64%

BOOKS 62%

0% 10% 20% 30% 40% 50% 60% 70%

Materials Percentage No of student

books 62% 32
E books 64% 31
Chapter sheet 32% 16

Do responded consider online facility provided by class.

20%

yes
no

80%

When 50 responded were asked do they consider online facility provided by class.
40 students said yes and 20 students said no.
Responded point of view regarding doubt clearing session.
4%

26%
once in month
32%
once in week
twice in month
everyday

38%

When 50 responded were asked the frequency of doubt solving in coaching class.
19 students prefer once in a week, 16 students prefer twice in month, 13 students
prefer once in a month, 2 students prefer everyday.

What does respond think about “Guest lecture and seminar are
important in coaching institute”
Sales

agree
38% 42%
neutral
disagree
20%

When the question was asked to 50 responded. 21 students agree with it, 10
students agreed and disagree with it and 19 students disagree with it.
Infrastructure respond will consider while selecting while selecting
coaching class.

WASHROOM 4%

PARKING 32%

COMPUTER LAB 44%

LIBRARY 70%

CLASSROOM 98%

0% 20% 40% 60% 80% 100% 120%

Infrastructure Percentage No of student

Classroom 98% 49
Library 70% 35
Computer lab 44% 22
Parking 32% 16
Washroom 4% 2

Responded preference regarding collection of information about

coaching class.

CURRENT STUDENTS 36%

ADVETISEMENTS 20%

PAST RECORDS 44%

FRIENDS 58%

WEBSITE 62%
Collection of information Percentage No of students
Current students 36% 18
advertisement 20% 10
Past record 44% 44
Friends 58% 29
Website 62% 31

Factors that influence the most while selecting class.

TIME 26%

LOCATION 20%

FEES 38%

ONLINE EXAM FACILITY 58%

MATERIALS PROVIDED 78%

LEARNING METHOD 78%

FACULTY 90%

Factors Percentage No of students

Time 26% 13
Location 20% 10
Fees 38% 19
Online exam facility 58% 29
Materials provided 78% 39
Learning method 78% 39
Faculty 90% 45
Institute having strong prestige will always help in giving better
performance in exam?

18%

2% yes
no
maybe

80%

When asked to respondent the question 40 students answered yes, 9 students

answered no and only 1 student answer maybe.

Bibliography:
 https:/en.m.wikipedia.org>wiki
 http://www.topmba.com/mba-rankings/global-200-business-schoolsreport/
survey-sample-and-methodology/
 Business.http://www.cox.smu.edu/web/guest/side-by-side-comparison.
