SaaS Funding in 2018

Seed Series A Series B

arr ~ $0.1M ~ $1-1.5M ~ $5M

arr growth (y/y) —- ~ 3x ~ 2.5-3x

Valuation ~ $5-7M ~ $15-25M ~ $40-100M

Round size ~ $1-2M ~ $5-10M ~ $10-30M

Team strong tech co-founder deep understanding of 
 can handle 20x 


all competitors the size of today
domain expertise / 

unique insights visionary leadership proven ability to recruit
learning & moving fast can get people on their side hired 1-2 excellent VPs

product loved by early users strong customer references increasing evidence of

Product/Market strong product/market fit
market not yet well defined compelling „why now"
in a larger market
well-defined market
increasing evidence of a multi-billion dollar market with $300M+ ARR potential

success with at least one short sales cycles 


Sales/Marketing great ideas :-) marketing channel + relative to ACV
indications of scalability cac payback ~ 12 months
getting to a repeatable

sales model 
 net dollar 

(vs. founder-led sales) retention > 100%

great ideas :-) increasing conviction that you can create defensibility 

Moat e.g. by leveraging proprietary data

d lu c k!
Goo Ja nz
www.saasnapkin.com top h
Chris