A STUDY ON CONSUMER BEHAVIOUR AT MAX

LIFESTYLE, MADURAI

PART - I
DEMOGRAPHIC PROFILE
1. Gender:

Male Female

2. Age:

Below 20 yrs 21-30 yrs

31-40 yrs above 41 yrs

3. Educational Qualification

School level Graduate

Post Graduate Others

4. Occupation

Student Employed

Homemaker Retired

5. Marital status:

Married Unmarried

6. Annual Income

Less than Rs200000 Rs.200001 - Rs.300000

Rs.300001 -Rs.400000 Above Rs.400001

SHOPPING PATTEREN

1. Shopping day preference

Weekdays Weekend Holidays

2. Preferred time to visit the max fashion.

Before noon After Noon Evening

3. What is the frequency of visits to max fashion per month?

Once in a week Once in two week Once in a month

4. Shopping Companion

Alone Family Friends

5. Why you choosing max fashion.

Quality Price Promotion

6. Amount spent per visit.

Less than Rs.500 Rs.501- Rs1000

Rs.1001- Rs.2000 Rs.2001 – Rs.3000

Rs.3001 - Rs.4000 More than Rs.4001

PART – II

Perception towards the max fashion shop attributes

(5 - Strongly agree, 4 - agree, 3 - neutral, 2 - disagree, 1 - strongly disagree)

Sl.
Opinion 5 4 3 2 1
No

1 Is the layout makes it easy to get to the stores you want.

2 Is there should be adequate signage to guide the customers

3 Is the products are good quality

4 Is the window display should be attractive

5 Shop haven excellent variety of products

6 Is the walk ways and entrances should be sufficiently wide.

PART - III

Satisfaction towards the max fashion shop

(5 - Highly satisfied, 4 - satisfied, 3 - neutral, 2 - dissatisfied, 1 - highly dissatisfied)

Sl.
Opinion 5 4 3 2 1
No

1 Convenience of Shop location

2 Convenient timing

3 Spacious for shopping

4 House keeping

5 Billing system is efficient

6 Fast checkouts

7 Satisfied with the price charged

8 Products sold are value for money

 PART – IV

Shopping behavior in max fashion shop

(5 - Strongly agree, 4 - Agree, 3 - Neutral, 2 - Disagree, 1 - Strongly disagree)

Sl.
Shopping behaviour 5 4 3 2 1
No
1 I am a person who makes unplanned purchases
2 When I go shopping I buy things that I did not intend to purchase
3 I look for more information and references in case of high price
products.

4 I seek information on the price, alternatives available and after sales

services
5 I am more conscious about the quality
6 I would seek information depending on how the
merchandise is displayed in the store

7 If do not find something I am looking for I will ask the sales staff
out there.

8 I am ready to pay more for quality product

9 I would spend more money than expected

PART - V
Repatriate intention
(5 -Most likely to visit, 4 -Like to visit, 3 -Neither like nor dislike to visit, 2 - Not like to visit,
1 - not at all like to visit)

Sl.
Repatriate intention 5 4 3 2 1
No
1 I like to visit the shop again
2 I am satisfied with the sales person approaches
3 I like there promotion strategies