Introduction

Beachet is said to be the name of this business venture. This business venture is a partnership

owned and operated by two (2) individuals, which will be located at Scarborough, Tobago. The

business venture was created due to lack of durable, affordable yet cute swim wear, where or

slogan is “Seas the day, Beachet is a call away.” This business will be a 24 hour online service

while being an accessible boutique for walk-in customers on a day to day bases. Beachet target

audience are females ranged from early teen to young adults. The venture’s mission is to ensure

that every female of every size feels comfortable and unique in their own skin. There will be a

wide array of swim-wear to choose from seen that everyone has a different sense of

style/fashion.
Objectives
1. To have great deal for the less fortunate

2. To provide long lasting swim-wear for costumers while meeting their needs

3. Increase revenue steadily from Year 1 through Year 3

4. To gain knowledge in ways of advertising to our target market

Population and Sample
Baechet target population are females range from early teen to young adults on the island of

Tobago, with the love for the beach and likes the latest trends and fashion. This group of

individuals was chosen due to their incline in the fashion industry.

Methodology
In order to conduct this research, a questionnaire will be used as the main data collection method

for gathering information. Twenty-five (25) questionnaires will be disturbed on Tuesday 28th

January, 2020 during the hours of 9:00am to11:00am to our targeted audience which will be

returned on the same day, though random sampling in the village of Lambeau, Signal Hill and

Calder hall. The questionnaire was designed to gather information on the needs and wants of the

targeted market that the business seeks to provide. A mixture of open-ended and closed-ended

questions so that participants would be able to give free-form answers which will improve the

quantity information by a considerable amount.

Questionnaire