Rohith Tanjavur

+91 79810 23535

rohith.tanjavur15@iimranchi.ac.in

Experience - 3.5 Years

Hitwicket™ T20 Cricket Strategy Game - Growth Hacker Education
March 2018 - Present
• Indian Institute of Management, IIM-Ranchi — PGDM
• June 2015 - Feb 2017
• Led a team of four in the field of Marketing, Growth, and User • Majors - Marketing / Minors - Strategy

Acquisiiton

• Google Feature - 1 Million downloads in under 2 months • Jawaharlal Nehru Technological University, — B.Tech
• Content marketing during the entirety of IPL - major focus on • June 2008 - Feb 2012
social shares & social contests
• E.C.E - Electronics & Communication Engineering

• ASO (SEO for Mobile Apps) of Playstore & App Store - 90%
• Digital Academy, Mumbai University — Diploma
increase in daily installs

• SPOC for the PR firm - devised multiple customer profiles & • March 2012 - Feb 2013
journeys
• Screenplay Writing & Film Direction
• Brand Ambassador - Maintaining user relations & resolving
Awards & Recognition
queries on social media groups

• Project Manager, HW Arenas - 2000 DAU & INR 10 DARPU

• National Finalist (Top 10): Marico Brand Face
Off (Marketing for Set Wet Brand)

• Responsible for marketing analytics & growth analytics
Directi, Zeta (Portfolio Brand) - Key Account Manager • National Finalist (Top 10): RPG Blizzard
(Marketing For Ceat Tyres)

March 2017 - March 2018

• Top Young Entrepreneurs Hyderabad City, 


The Hans India 2010
• Responsible for maintaining client relations through Key Account
Executives
• One of the 20 students  from across all IIMs
• Devised content planning & marketing with the Digital Marketing for Smart City Drive’s Young Advisory Council
team to acquire new clients

• Executed People Branding - conceptualised, developed, and Certifications

deployed material on all social media
• HUBSPOT Inbound Marketing

Polaris ORVs & Indian Motorcycles • Google Adwords

Content Marketing & Marketing Strategy Intern • CMO Factory - Content Marketing For
April 2016 - June 2016
Startups & Entrepreneurs

• Wordstream’s PPC University

• Developed customer journeys to identify MQLs & SQLs

• Constant Contact - Social Media
Quickstart
• Designed content marketing strategy for all social media
channels
• Devised a nationwide promotional campaign
Leadership
• Initiated attitude branding for the brand Polaris • Growth Head - Led a marketing team of 4

Future Group, OMyGo Live Project - Marketing Team Head

• Co-Founder/Creative Head - Led a
design/art extensive team of 12

Content Marketing & Marketing Strategy Intern

April 2016 - June 2016

• Marketing Team Head - Led a team of 4

fellow students

• Marketing Head & Creative Head - Led a

• One of the five students selected for the state wide project
strong 50 member+ team for IIM Ranchi
• Led the marketing efforts in Ranchi and on social media

• Developed brand communications & user engagement strategies

Skills
• Responsible for increase in installs & LTV
• Growth Hacking

IIM-R Branding & Content Body - Founder/President • Marketing Strategy

February 2016 - February 2017

• Content Marketing

• Branding

• Spearheaded Branding & Promotional activites of the institution

• PR/Client Services

• Strategised & Developed content marketing for the entire • Digital Marketing

academic year to improve people branding of the college

• Business Strategy

• Marketing head of the major fests & events of college

• Project Management

• Creative Head of major fests & events of college

• Market Research

• Designed, developed, and deployed an extensive social media • ASO/SEO

campaign that helped brand IIM Ranchi grow and attract national
brands like Coca Cola, Saavn, Coke Studio, Polaris, Bosch etc. for Extra Curriculars
the first time in the eight year history of the college
• Member of the Dance Club

Black Art, Own Venture - Co-Founder/Creative Head

• Member of the Photography Club

February 2013 - May 2015

• Go-Karting

• Boxing

• Screenplay Writing

• Led a team of 12 graphic designers, photographers, videographers

• Cooking

• Developed both content marketing strategies & content for clients

• American Football Fanatic

• Teach for India, Comicon (Hyderabad Chapter), Airtel Marathon, • F1 Devotee

Blue Cross, Betterhope.org, StudentsCanvas and 35+ other clients