CHI SQUARE TEST- TEST FOR ASSOCIATION

GENDER AND INTEREST IN TRYING SHOPPING APP

H0: There is no association between gender and interest in trying shopping app
H1: There is association between gender and interest in trying shopping app

Gender * How interested would you be in trying shopping app?

Crosstabulation
How interested would you be in trying shopping app?
Neither
Extermely Somewhat interested nor
disinterested disinterested disinterested Total
Gender Male Count 6 15 10 31
% of Total 8.0% 20.0% 13.3% 41.3%
Female Count 0 42 2 44
% of Total 0.0% 56.0% 2.7% 58.7%
Total Count 6 57 12 75
% of Total 8.0% 76.0% 16.0% 100.0%

Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
a
Pearson Chi-Square 22.547 2 .000
Likelihood Ratio 25.192 2 .000
Linear-by-Linear Association .537 1 .464
N of Valid Cases 75
3 cells (50.0%) have expected count less than 5. The minimum expected
count is 2.48.

Pvalue=0.000<0.05 Reject H0 Accept H1 .There is association between gender and interest in trying
shopping app
 GENDER AND LAST TIME VISITED THE STORE

H0: There is no association between gender and last time visited the store
H1: There is association between gender and last time visited the store

Gender * When was the last time you visited a store? Crosstabulation
When was the last time you visited a store?
Within the past 4 months ago or Don't know/ i
month 1-3 months ago longer cant remember Total
Gender Male Count 4 4 13 10 31
% of Total 5.3% 5.3% 17.3% 13.3% 41.3%
Female Count 10 24 8 2 44
% of Total 13.3% 32.0% 10.7% 2.7% 58.7%
Total Count 14 28 21 12 75
% of Total 18.7% 37.3% 28.0% 16.0% 100.0%

Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
a
Pearson Chi-Square 21.782 3 .000
Likelihood Ratio 23.266 3 .000
Linear-by-Linear Association 15.189 1 .000
N of Valid Cases 75
a. 1 cells (12.5%) have expected count less than 5. The minimum
expected count is 4.96.

Pvalue=0.000<0.05 Reject H0 Accept H1 .There is association between gender and last time visited
store.
 GENDER AND VIDEO VIEWS

H0: There is no association between gender and video views

H1: There is association between gender and video views

Gender * View different videos Crosstabulation

View different videos

Not important at Neither interested Somewhat
0 all not important nor disinterested interested
Gender Male Count 0 0 1 13 13
% of Total 0.0% 0.0% 1.3% 17.3% 17.3%
Female Count 2 1 11 13 13
% of Total 2.7% 1.3% 14.7% 17.3% 17.3%
Total Count 2 1 12 26 26
% of Total 2.7% 1.3% 16.0% 34.7% 34.7%

Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
a
Pearson Chi-Square 9.361 5 .095
Likelihood Ratio 11.646 5 .040
Linear-by-Linear Association 5.658 1 .017
N of Valid Cases 75
a. 7 cells (58.3%) have expected count less than 5. The minimum
expected count is .41.

P-value=0.095> .05 Accept H0 Reject H1

INFERENCE: There is no association between gender and video views.
 GENDER AND INTERVIEW VIEWS

H0: There is no association between gender and interview views

H1: There is association between gender and interview views

Gender * View interviews Crosstabulation

View interviews
Not important at Neither interested
0 all not important 3 nor disinterested
Gender Male Count 0 1 3 0 13
% of Total 0.0% 1.3% 4.0% 0.0% 17.3%
Female Count 2 2 11 1 11
% of Total 2.7% 2.7% 14.7% 1.3% 14.7%
Total Count 2 3 14 1 24
% of Total 2.7% 4.0% 18.7% 1.3% 32.0%

Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
a
Pearson Chi-Square 6.363 6 .384
Likelihood Ratio 7.616 6 .268
Linear-by-Linear Association 2.286 1 .131
N of Valid Cases 75
a. 8 cells (57.1%) have expected count less than 5. The minimum
expected count is .41.

P-value=0.384> .05 Accept H0 Reject H1

INFERENCE: There is no association between gender and interview views.
T TESTING

1. INTERESTED IN TRYING SHOPPING APP

H0 : The mean interest level is equal to 3
H1: The mean interest level is not equal to 3

One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
How interested would you be 75 2.08 .487 .056
in trying shopping app?

One-Sample Test
Test Value = 3
95% Confidence Interval of the
Difference
t df Sig. (2-tailed) Mean Difference Lower Upper
How interested would you be -16.374 74 .000 -.920 -1.03 -.8
in trying shopping app?

Sig: 0.00<0.05 REJECT H0 AND ACCEPT H1

INFERENCE: The mean interest level is not equal to 3
MEAN 2.08 THE RESPONDENTS ARE DISINTERESTED IN TRYING THE SHOPPING APP

2. INTERESTED IN VIEWING DIFFERENT VIDEOS

H0 : The mean interest level is equal to 3
H1: The mean interest level is not equal to 3

One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
View different videos 75 3.29 1.075 .124

One-Sample Test
Test Value = 3
95% Confidence Interval of the
Difference
t df Sig. (2-tailed) Mean Difference Lower Upper
View different videos 2.363 74 .021 .293 .05 .54
 Sig: 0.021<0.05 REJECT H0 AND ACCEPT H1
INFERENCE: The mean interest level is not equal to 3
MEAN 3.29 THE RESPONDENTS ARE SOMEWHAT INTERESTED IN VIEWING DIFFERENT
VIDEOS

3. INTERESTED IN VIEWING INTERVIEWS

H0 : The mean interest level is equal to 3
H1: The mean interest level is not equal to 3

One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
View interviews 75 3.13 1.097 .127

One-Sample Test
Test Value = 3
95% Confidence Interval of the
Difference
t df Sig. (2-tailed) Mean Difference Lower Upper
View interviews 1.000 74 .321 .127 -.13 .38

Sig: 0.321>0.05 REJECT H1 AND ACCEPT H0

INFERENCE: The mean interest level is equal to 3
MEAN 3.133 THE RESPONDENTS ARENEITHER INTERESTED NOR DISINTERESTED IN VIEWING
INTERVIEWS

4. INTERESTED IN VIEWING PHOTSHOOTS

H0 : The mean interest level is equal to 3
H1: The mean interest level is not equal to 3

One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
View photoshoots 75 3.83 1.245 .144

One-Sample Test
Test Value = 3
95% Confidence Interval of the
Difference
t df Sig. (2-tailed) Mean Difference Lower Upper
View photoshoots 5.749 74 .000 .827 .54 1.11

Sig: 0.00<0.05 REJECT H0 AND ACCEPT H1

INFERENCE: The mean interest level is not equal to 3
MEAN =3.83 THE RESPONDENTS ARE SOMEWHAT INTERESTED IN VIEWING PHOTOSHOOT

5. INTERESTED IN VIEWING CURRENT CLOTHING COLLECTIONS/NEW ARRIVALS

H0 : The mean interest level is equal to 3
H1: The mean interest level is not equal to 3

One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
View current clothing 75 4.19 1.147 .132
collections/new arrivals

One-Sample Test
Test Value = 3
95% Confidence Interval of the
Difference
t df Sig. (2-tailed) Mean Difference Lower Upper
View current clothing 8.958 74 .000 1.187 .92 1.4
collections/new arrivals

Sig: 0.00<0.05 REJECT H0 AND ACCEPT H1

INFERENCE: The mean interest level is not equal to 3
MEAN 4.19 THE RESPONDENTS ARE EXTREMELY INTERESTED IN VIEWING CURRENT
CLOTHING COLLECTIONS/NEW ARRIVALS
 6. INTERESTED IN POSTING IN FB
H0 : The mean interest level is equal to 3
H1: The mean interest level is not equal to 3

One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
Post to Facebook 75 3.52 1.267 .146

One-Sample Test
Test Value = 3
95% Confidence Interval of the
Difference
t df Sig. (2-tailed) Mean Difference Lower Upper
Post to Facebook 3.555 74 .001 .520 .23 .81

Sig: 0.01<0.05 REJECT H0 AND ACCEPT H1

INFERENCE: The mean interest level is not equal to 3
MEAN 3.52 THE RESPONDENTS ARE NEITHER INTERESTED NOR DISINTERESTED IN POSTING
IN FB

7. INTERESTED IN SHOPPING AAND PURCHASING PRODUCTS

H0 : The mean interest level is equal to 3
H1: The mean interest level is not equal to 3

One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
Shop and purchase products 75 3.91 1.243 .144

One-Sample Test
Test Value = 3
95% Confidence Interval of the
Difference
t df Sig. (2-tailed) Mean Difference Lower Upper
Shop and purchase products 6.317 74 .000 .907 .62 1.1
 Sig: 0.00<0.05 REJECT H0 AND ACCEPT H1
INFERENCE: The mean interest level is not equal to 3
MEAN 3.91 THE RESPONDENTS ARE EXTREMELY INTERESTED IN SHOPPING AND
PURCHASING PRODUCTS

8. INTERESTED IN RECEIVING SALES AND COUPON ALERTS

H0 : The mean interest level is equal to 3
H1: The mean interest level is not equal to 3

One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
Receive sales and coupon 75 3.81 1.182 .136
alerts

One-Sample Test
Test Value = 3
95% Confidence Interval of the
Difference
t df Sig. (2-tailed) Mean Difference Lower Upper
Receive sales and coupon 5.959 74 .000 .813 .54 1.0
alerts

Sig: 0.00<0.05 REJECT H0 AND ACCEPT H1

INFERENCE: The mean interest level is not equal to 3
MEAN = 3.81 THE RESPONDENTS ARE INTERESTED IN RECEIVING SALES AND COUPON
ALLERTS

9. INTERESTED IN RECEIVING STYLING TIPS AND TRICKS

H0 : The mean interest level is equal to 3
H1: The mean interest level is not equal to 3

One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
Receive styling tips and 75 3.63 1.239 .143
tricks
 One-Sample Test
Test Value = 3
95% Confidence Interval of the
Difference
t df Sig. (2-tailed) Mean Difference Lower Upper
Receive styling tips and tricks 4.381 74 .000 .627 .34 .9

Sig: 0.00<0.05 REJECT H0 AND ACCEPT H1

INFERENCE: The mean interest level is not equal to 3
MEAN= 3.63 THE RESPONDENTS ARE INTERESTED IN RECEIVING STYLING TIPS AND TRICKS

10. INTERESTED IN VIEWIG PRODUCT REVIEWS

H0 : The mean interest level is equal to 3
H1: The mean interest level is not equal to 3

One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
View product reviews 75 3.88 1.196 .138

One-Sample Test
Test Value = 3
95% Confidence Interval of the
Difference
t df Sig. (2-tailed) Mean Difference Lower Upper
View product reviews 6.370 74 .000 .880 .60 1.16

Sig: 0.00<0.05 REJECT H0 AND ACCEPT H1

INFERENCE: The mean interest level is not equal to 3
MEAN = 3.88 THE RESPONDENTS ARE INTERESTED IN VIEWING PRODUCT REVIEWS