BACKGROUND ABOUT TEXTILE INDUSTRY

The textile industry is the largest industry of modern India. It has over 20 per cent of industrial
production and is closely linked with the agricultural and rural economy. It is the single largest
employer in the industrial sector employing about 38 million people. India’s textile industry
since from the beginning it continues predominantly on cotton based with about 65 per cent of
fabric consumption in the country being accounted by cotton. The industry is highly localized in
Ahmedabad and Bombay in the western part of the country though other centres exist including
Karnataka, Kanpur, Calcutta, Indore, Coimbatore, and Sholapur. Textile industry is mainly
depending on agro-based industry, the production of raw material varies from year to year.
Garments Industry is genuinely a worldwide one with intense competition for conquering the
leading consumption markets in America and Europe. Since, the industry is one of the labour
intensive in nature and can be started with insufficient amount, and many countries are
undertaken to use this Industry to increase their economically improvement in the sector. In
addition to this, the main reasons for the growth for this Industry is only because of people are
shifted from tailor-made products into readymade use of products. In the year 1970, there were
nearly about 1200 garment making units in India.

BACKGROUND ABOUT RETAILING INDUSTRY

According to Philip Kotler, “retailing includes all the activities involved in selling goods or
services directly to final consumers for personal, Non-business use”.

The retail industry in India is placed in the Fifth largest sector globally. Retail industry as two
forms they are Organised and Unorganised sector. In India fastest growing industry is Indian
retail industry from the past few years. In Indian economy retailing is one of the main pillar.
From the past few years the retail sale in India is covering around 35-38% of GDP, but the US is
around 20% of GDP is comparatively less from India.in the initial stages, the retail industry is
one of the unorganised sector, but the tastes and preferences of the customers changes
automatically the manufacturing industry is getting more fashionable in the present days and
arriving to the organised sector as well. But nowadays the market is becoming more demand, and
the industry is predicted to grow at the pace of 25-30% annually. According to the news of
present scenario of 2017 that, the Consumer Price Index -CPI or Retail Inflation is raised by
3.365% in the month of August in a year. As per the research this inflation hits the five month of
high. The government of India as showed the current rate of inflation is the highest from the past
one year the rise is driven on highest clothing or apparel prices. This is one of the remarkable in
the future days, this makes the important year for the retail industry. This Consumer Price Index
was raised in the last year in the month of August only the retail sector of CPI was raised by
5.05%. This is one of the footprint for the industry to do more with enthusiastic and makes the
India proud on the retail sector. This is the brief background on retailing industry and their
growth in the past as well as in the present situation.

NATURE OF BUSINESS
A fashion forwards favourite, Kanva mart in Kuvempunagar is the right choice to add some
fashionable casual wear to your wardrobe. The collection is wide panned, trendy and high on
quality, making it a great spot for you next shopping spree. You can find interesting pieces here,
all at prices that will not cause a dent in your pocket.

Kanva mart is a leading manufacturer and marketer of private label products for men, women
and children. Since its inception in1999, the company has continually strived to create products
that follow a body- before-fabric philosophy, placing equal emphasis on comfort, aesthetics and
quality.

With a view to provide the total benefit to the end user retails wing ofkanva took birth and
popularly known as kanva mart. Kanva mart is a retail wing of kanva Fashions Ltd. It has
established a strong foot hold in Karnataka with 31 marts in operation, about 30 in pipeline for
Karnataka and is expanding across India. The retail stores are catering to the domestic markets
and fulfilling the requirements of all age groups and sexes. The group is in all intention to
expand the same globally and cater to the international market as per its requirements. The
targeted store count in India is 500 and about 1000 stores globally. The main areas of
concentration for retail stores globally would be Europe, USA and Australia. Stores in South
Korea and USA are operational.
The company has also registered itself in about 21 countries in Europe, USA, and South Korea
and also in Australia for its retail operations.

Vision and Mission statement of kanva mart

Vision Statement: To be the most preferred group for a common man in all the verticals of
operation, with international footprint, delivering sustainable value to all stakeholders.

Mission Statement: We will become the most admired and responsible Company delivering
sustainable value by

I. Operate property at a baseline level

II. Safe execution of tasks with predictable benchmark pleasant, price and time

III. Throughout the cost chain or pass-nearby enterprise improvement,

Participate in exceptional practices, care approximately the surroundings, communities,

customers and people.

Functional Areas of KANVA MART

Buying
KANVA Mart will purchase the goods from their own production unit and they will sell to the
customers.

Warehousing and storing

After the goods supply to the shop they will store in the warehouse and store the goods. Because
if the goods are shortage then they can utilize the reserved goods kept in the warehouse.
Selling
KANVA mart main purpose to sell and satisfy the customers ‘needs and wants and provide the
good quality of products.

Credit Facilities
The company also provides the credit facilities for the regular and loyal customers. This makes
the customers will increase and they can earn the customer loyalty.

Risk Bearing
Risk is one the functional factor in the organization. Because the store manager as a
responsibility of store is very important and keep the customers happy and the store neatness is
very important.

Grading and Packing

Grading means according to the products brand the grading will be taken place and process of
packing is also in the same manner.
How the Manufacturing Process will be processed in the KANVA Mart Unit

1. Weaving

Fig. 1
Research is being achieved in all factors of the mechanism to modernize and undertake new
technologies via mechanisms to reduce human suffering. In the weaving enterprise, generation
modernization has been shuttered from the waist trip. Our looms are made in Germany by rapier
looms and Japanese-made jets.

2. Dyeing

. Fig. 2
In –house Dyeing Unit

Our dyeing system is imported from Korea. Our material washing system is well ready and big
in capacity.

3. Cutting and Sewing

Fig. 3

At this degree, the fabric layer by using layer to a certain top. The cloth is then cut right into a
garment shape or pattern by means of a cutter and separated from the layer. The fabric layer may
be unfold manually and robotically unfold. The part of the cut is then numbered and bundled and
despatched to the stitching or suturing room.

Sewing: The cloth is sewn thru the stitching gadget in the stitching room. Sewing 2D material
patterns are converted in three-D. The operator runs the machine and makes use of the sewing
thread to connect the garment elements together. Various varieties of stitching machines are
available for sewing. Select the device in line with the seam and stitch requirements. In the
industry, the conventional sewing gadget is positioned in the uncooked materials. Cutting
elements on line starting point feed, through the road, the end of the line, a whole garb out. Each
system is operated by means of an character operator, and the operator most effective kinds the
operation of one or two garments. A line consists of sewing body of workers to assist them
technique reducing parts, threads and other trim pieces, pleasant inspectors and a full or partial
complete-time supervisor.
 In the industry, the conventional stitching equipment are placed in uncooked. Cutting elements
online start line feeding, through the road, the end of the road, the entire dress out. Each system
is operated via a character operator, and the operator is simplest in running one or two garments

4. Washing

Fig. 4
Clothing washing is not always just for cleaning. The washing method gets rid of maximum of
the contaminants, making the usage of paintings simpler.

We specialise in stone washing, enzymatic washing, dipping, pickling and laundry. We have our
own unique era to produce fashionable appearance. Wash the garments into distinctive garment.

5. Drying

Fig. 5
We have the present day dryer configuration to attend to the higher dry. We use roller dryer. The
drum is dried to take away excess moisture from the fabric. The warm air passes via a rotating
drum cycle to evaporate moisture.

6. Finishing

Fig. 6
The manufacture or completing of textiles refers to the method of changing woven or knitted
fabrics into usable materials, extra specially any next treatment after dyeing yarns or fabrics to
improve the advent, performance feel &quota Or clothing. The unique that means depends at the
context.

Some finishing strategies including bleaching and dyeing are carried out to the yarn earlier than
weaving, while different weaving or weaving is applied at once to the grey fabric. Some
finishing strategies, including decoration, have been used for numerous centuries of handwriting;
others, inclusive of mercerization, are by using-products of the commercial revolution.

Quality checking:
Multi-layer satisfactory checks are being carried out to deal with the pleasant great output. Check
is to trim all of the extra threads and take a look at the stains and holes. We have contemporary
exceptional tuners.

Some finishing strategies, including bleaching and dyeing and dyeing, were finished earlier than
weaving, while extraordinary weaving or weaving changed into applied to grey fabric at once.
Some completing strategies, inclusive of decorations, have been used for hundreds of years of
handwriting; others, which includes mercerization, are the made from the commodity revolution.

7. Ironing

Fig. 7
We depend on current ironing methods. We use ironing tables with adjustable flat stage tables
and modern-day steam ironing garments. The use of vacuum sucking gadget can be steamed to
cast off the excess water within the garments.

8. Packing
They buy the packing raw materials from the leading suppliers providers to the production unit.
They use only poly propylene and polyethylene bags with the colour printing. They manufacture
all forms of Hangtags, Sticker and Patches. They depend on the best one which meets the Global
Standards. They use only folded up cartoon boxes for packing. They have a Bar Tag Machine
specially designed for Garment Field
 CHAPTER 3
MCKINSEY’S 7S FRAMEWORK AND
PORTER’S FIVE FORCE MODEL
 CHAPTER 3

MCKINSEY’S 7S FRAMEWORK AND PORTER’S FIVE FORCE MODEL

MCKENSY’S 7S FRAMEWORK
The McKinsey 7S Framework is a management model developed by well-known business
consultants Robert H. Waterman and Tom Peters in the 1980’s. This was a strategic vision for
groups, to include businesses, business units, and teams.

The 7S are Structure, Strategy, Systems, Skills, Style, Staff and Shared values.

The 7S are classified as hard ‘S’ and Soft ‘S’.

HARD ELEMENTS SOFT ELEMENTS

 Strategy Shared values

Structure Skills

Systems Style

Staff

“Hard” elements are easier to define or identify and management can directly influence them.
They can be found in strategy statements, corporate plans, organizational charts and other
documentations.

“Soft” elements on the other hand, can be more difficult to describe, and are less tangible and
more influenced by culture. However, these soft elements are as important as the hard elements.

Objectives of 7 S McKinsey Frameworks

 It increases the execution of the company
 It analyses the effects of future changes within a company
 It adjust the section steps during a mergers
 This is the best way to implement proposed strategy

GENERAL INFORMATION ON 7S MCKINSEY MODEL STRATEGY

The strategy is a plan developed via the organization to obtain a sustained competitive benefit
and to compete effectively in the market. What is that means of a completely consistent method
within the McKinsey version for 7 years? In widespread, a valid approach is articulated, long-
term, helping to gain an aggressive gain and strengthening through a sturdy vision, undertaking
and values. However, it's miles difficult to mention if the method is constant with other factors.
So the key to the 7s version isn't to look at your organization to find brilliant techniques,
structures, systems, and many others, however to look if it's miles regular with different
elements. For instance, a quick-term strategy is usually a bad preference for a business
enterprise, however if it's miles regular with the alternative six elements, it can offer appropriate
outcomes.

STRUCTURE

It represents the business division and units of the manner and includes who is accountable for
the facts. In other phrases, the structure is the organizational chart of the company. It is likewise
one of the most apparent and effortlessly converting factors within the framework.

SYSTEMS

The machine is the organization’s procedures and methods that screen the daily activities of the
business and a way to make choices. System is the company's discipline, determines the
crowning glory of the business, it needs to be management in the method of organizational
exchange in the predominant attention.

SKILLS

Skills are the potential of employees to perform properly. They additionally include skills and
competencies. In the process of organizational alternate, there is often a hassle that the
corporation virtually desires to reinforce the capabilities of latest techniques or new systems.

STAFF

The exceptional of the body of workers involves what kind and wide variety of employees the
business enterprise needs, and a way to recruit, educate, actively and praise.

STYLES

Style represents how the agency manages by using top-level managers, how they interact, what
actions are taken and their symbolic values. In other phrases, that is the management fashion of
the organization's management.
SHARED VALUES

The shared values are on the heart of the McKinsey 7s version. They are the norm and standards
that guide employee conduct and company behavior and are consequently the foundation of each
enterprise.

STRATEGY

Strategy seeks to coordinate and integrate the activities of the various functional areas of a
business in order to achieve long term organizational objectives.

How it is Useful for the organization?

As we have got talked about in advance, while the corporation layout and effectiveness are
wondered, the McKinsey 7s framework is usually used. It's clean to recognize the version;
however it's tougher to apply it to your organization due to the common misconceptions
approximately the rightly arranged factors.

Step 1- Determine the place wherein there's no valid alignment

In step one, your intention is to observe the 7S factors and determine if they are nicely aligned.
In preferred, you ought to already be aware about how the seven factors within the organization
are aligned, however if you can't use the Whittle blog listing to do that. After answering the
questions raised, you have to search for gaps, inconsistencies, and weaknesses between
elemental relationships. For example, you designed a strategy that is predicated on rapid product
introductions, but a matrix shape with conflicting relationships hinders all conflicts and needs to
change rules or structures.

Step 2 - Determine the exceptional organizational design

With the assist of top-level control, the second-step is to find the effective organizational layout
you want to reap. By understanding the alignment you need, you can set dreams and make the
operation plan easier. This step isn't like how to determine the modern-day seven factors of your
employer in a number of motives. First, you want to discover the great first-rate alignment,
which is not currently understood, so it's not simply answering questions or gathering
information. Second, you can't use a template or a scheduled organizational layout, and you need
to do quite a few research or benchmarks to peer how different similar companies respond to
organizational modifications or organizational layout.

Step 3- Determine where and what modifications need to be made

This is largely your motion plan, to be able to element the place you want to reassemble, the way
you need to do it. If you discover that the shape and control fashion of the organization are
inconsistent with the business enterprise's values, you have to decide the way to reorganize your
reporting relationships and what senior managers to give up or how they have an effect on their
control fashion so that the enterprise can paintings greater effectively.

Step 4 - Make the vital adjustments

Implementation is the maximum vital stage of any process, exchange, or evaluation, and best
properly implementation adjustments may have a effective impact. Therefore, you ought to find
your enterprise's employees or rent specialists who're most suitable for enforcing the alternate.

The seven elements: strategy, structure, structures, skills, workforce, fashion and values are
dynamic and exchange constantly. A change in a single element constantly has consequences on
the opposite factors and requires imposing new organizational layout. Thus, continuous evaluate
of each area is very vital.

PORTER’S FIVE FORCES MODEL

Porter’s five force framework is a tool for analyzing competition of a business. It draws from
industrial organization (IO) economies to derives five forces that determine the competitive
intensity and therefore the attractiveness (or lack of it) of an industry in terms of its profitability.
An “unattractive” industry is one in which the effect of these five force reduces overall
profitability. The most unattractive industry would be one approaching “pure competition “in
which available profits for all firms are driven to normal profit levels. The five force
perspective is associated with its originator, Michael E porter of Harvard University. This frame
work was first published in Harvard business review in 1979.

Porter refers to these forces as the microenvironment to contrast it with the more general term
macro environment. They consist of those force close to a company that affect its ability to serve
its customers and make a profit. A change in any of the forces normally requires a business unit
to re assess the market place given the overall changes in industry information. The overall
industry attractiveness does not imply that every firms in the industry will return the same
profitability. Firms are able to apply their core competencies, business model or network to
achieve a profits above the industry average
Porter’s five forces include three forces from ‘horizontal’ competition-the threat of substitute products
or services, the th