Ascom Presentation M.Williamson

Quicker Response with Ascom Wireless Solutions
Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. www.ascom.us
Company Highlights
Global leader in mobile voice & interactive messaging
● Number one market share leader supporting VoWiFi &
DECT technologies
● On-site wireless products supporting eighteen languages
● Established expertise in workflow combining voice with
interactive messaging
● 75,000+ communication systems installed worldwide
● Extensive R&D development dedicated to on-site wireless
communications
● North American headquarters located in Research Triangle
Park, North Carolina
Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 2

Most Complete Product Portfolio
FreeNET VoWiFi
Leverage your existing 802.11a/b/g/n WLAN
infrastructure for voice & messaging
Freeset IP-DECT System

Dedicated 1.9 GHz wireless network for
interference-free communication
UNITE Messaging Suite

Leverage your current systems
investments & improve workflow
Ascom Elevates Customer Value
Only on-site wireless company that can elevate you from Mobile
Voice to Workflow Improvement
Solution Integration
2-way Integrated Msgs.

Critical Alerts & Alarms
Mobile Messaging
Mobile Voice
Solution Value-Add
.Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 4
ENABLING QUICKER RESPONSE
FOR HEALTHCARE »
Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc.

Maximize Existing Systems - Healthcare
Getting the most from integration with your current systems
Patient Facing Services Operational Activities Hospital Environment

Improve Response Time Leverage Productivity Maintain Safe Environment
Nurse Call Systems Room Turnover Fire Alarm System
Laboratory Systems Blood Draws Security System
Patient Monitoring Patient Transport Building Mgmt System

Unleash the Power of Wireless Connectivity - Healthcare
Respond quickly Improve

to safety response to
Increase patient concerns critical alerts Reduce patient
interaction & waiting time
responsiveness

Interoperability Partners - Healthcare
Nurse Call Healthcare Info Other Healthcare
Systems Systems Systems/Devices

ENABLING QUICKER RESPONSE FOR HOSPITALITY
»

Maximize Existing Systems - Hospitality
Customer Facing Operational Hotel

Services Activities Environment
Improve response time Leverage productivity Keep guests safe
Room Service Room Cleaning Fire Alarm

Concierge Night Phones Security
Porters Door Bells Building Mgmt
Maintenance Property Mgmt Emergency Alerts

Unleash the Power of Wireless Connectivity - Hospitality
Quick response to Improve

safety concerns customer
Increase experience Reduce customer
interaction waiting time
& responsiveness

ENABLING QUICKER RESPONSE FOR
INDUSTRY »

Maximize Existing Systems - Industry
Mobile Operational Plant

Workers Activities Environment
Improve response time Leverage productivity Keep employees safe
Dispatch Resources Utilize Production Alerts Alarm Integration

Enhanced QA Reduce Downtime HazMat Response
Forward Email Shift Inventory BMS Alerts
Emergency Notification

13
Unleash the Power of Wireless Connectivity - Industry
Respond Quickly To Reduce Production

Safety Concerns Downtime
Increase Efficiency Auto Notification &
Of Mobile Worker Call Escalation

14
ENABLING QUICKER RESPONSE FOR RETAIL »

Maximize Existing Systems - Retail
Customer Facing Retail Store

Services Applications Environment
Improve response time Leverage productivity Keep customers safe
Call Box Inventory Control Clean-up Request

Expert Assistance Return Approval Emergency Alerts
Price Check Restocking No Overhead
Requests Paging

16
Unleash the Power of Wireless Connectivity - Retail
Quick response to Improve

safety concerns customer
Increase experience Reduce customer
interaction waiting time
& responsiveness

17
Interoperability Partners
Focus on Infrastructure
WLAN IP-PBX Distr. Antenna
Infrastructure with SIP Systems
(VoWiFi only)

FreeNET VoWiFi System Architecture - SIP
Ascom Integrated
UNITE Wireless Messaging
LAN Services
Integration
Middleware
LAN
Existing infrastructure
IP-PBX
802.11 Access Points

SIP
PSTN
LAN
Ascom
VoWiFi
Handsets

FreeNET VoWiFi System Architecture - Gateway
Ascom Integrated
UNITE Wireless Messaging
LAN Services
Integration
Middleware
LAN
PBX
802.11 Access Points
PSTN
LAN
Ascom
VoWiFi
Ascom Analog or T1 Handsets
Gateway

Freeset IP-DECT System Architecture - Gateway
Ascom Integrated
UNITE LAN Wireless Messaging
Integration Services
Middleware
LAN
PBX
PSTN Ascom
DECT
Handsets
Ascom IP-DECT
Base Stations
Ascom Analog or T1
Gateway

Freeset IP-DECT System Architecture – SIP
Ascom Integrated
UNITE LAN Wireless Messaging
Integration Services
Middleware
LAN
IP-PBX
SIP
PSTN Ascom
DECT
Handsets
Ascom IP-DECT
Base Stations

Freeset IP-DECT System Architecture – Dedicated Network
UNITE
IP-PBX
Integration Ascom Integrated
Middleware Wireless Messaging
Services
PBX
PSTN
BS330 Ascom
Base Stations DECT
Handsets
Ascom Analog or T1
Gateway
Ascom IP-DECT
Dedicate Gateway
d Switch
Product Comparison
IP-DECT VoWiFi
Features Features
● Supports DECT 6.0 standard ● Supports IEEE standards – no
proprietary QoS or security settings
● Utilizes dedicated Ascom base station
specifically designed for voice ● Leverages existing WLAN
network…single infrastructure for
● 5-year warranty on radio infrastructure
voice & data
● OTA Frequency: 1920-1930 MHz
● OTA Frequency: 2.4 GHz, 5.8 GHz
● Choice of three distinct handsets
● i62 is the only handset in the market
(9d24, d62, d41)
to offer 802.11 a/b/g/n radio support
● Large RF coverage without worry of
● Supports interoperability with major
interference
802.11 WLAN networks
● H.323/H.450 and SIP compliant
● H.323/H.450 and SIP compliant
● TDM interface support: analog or T1
● TDM interface support: analog or T1

Ascom’s Unique Value Proposition
COMPREHENSIVE SOLUTION PROVIDER
● Most complete on-site wireless communications portfolio
● Only wireless company that provides both handsets & messaging middleware
● Unique ability to quickly provide customized integration to any system by
controlling both ends.
PROVEN EXPERTISE IN ENTERPRISE SOLUTIONS

● Experts in workflow
● Robust handset design with large display & programmable keys
● Provides most complete feature set specifically designed to improve efficiency
COMMITMENT TO STANDARDS
● Committed to industry standards…both 802.11 & DECT 6.0
● Perform interoperability testing and leverage multi-vendor PBX integration &
VoWiFi infrastructure
● Integrate with information systems already owned by the customer.

Ascom Sales Regions
Vice President, Sales: Americas East
Allen Crockett 919-234-2525,
allen.crockett@ascomwireless.com
New England/Quebec – Paul Schwartz 919-234-
1 paul.schwartz@ascomwireless.com
Ohio Valley – Rodney End 919-234-2448

2 rodney.end@ascomwireless.com
Mid Atlantic – Allen Crockett 919-234-2525

3 allen.crockett@ascomwireless.com
Southeast – Chris Morant 919-234-2445

4 chris.morant@ascomwireless.com
Great Lakes/Ontario – Paul Frolik 919-234-2

5 paul.frolik@ascomwireless.com
Vice President, Sales: Americas West

Bill Foster 919-234-2447,
bill.foster@ascomwireless.com
Midwest – Scott Lashly 919-234-2473
6 scott.lashly@ascomwireless.com
Gulf Coast/Oil & Gas – Ken Everidge 919-234-

7 ken.everidge@ascomwireless.com
Rocky Mountain – Scott Faust 919-234-2483

8 scott.faust@ascomwireless.com
Pacific Northwest/Alaska – Rick Newman 919-2

9 rick.newman@ascomwireless.com
Southwest/Hawaii – Bill Foster 919-234-2447

10 bill.foster@ascomwireless.com

What can my Ascom Director of Regional Sales do for me?
Your Directors of Regional Sales are here to help you
close the deal!
Contact them for:

● Configurations/Quotes at List Price
Your Westcon Sales Rep will convert Ascom quotes
to your cost
● Sales Calls and Demonstrations
● Sales Trials
● Local Trade Show Support
● Sales Training for Your Staff
It’s Easy to Get Started With Ascom
Ascom offers full technical certification through the Ascom
Academy – http://www.ascom.us/us-en/index-us/support-us/training-us.htm
Ascom also offers a full range of installation and support services

for resale
 RF Site Surveys and Base Station Planning for IP-DECT
 Installation
 Technical Assistance Center (24/7 support available)
 Enhanced/Extended Warranties
 Software Maintenance Agreements

Ascom’s Partner Web Site – http://extranet.ascom.us
 Excellent source for sales, marketing and technical documentation
 Password protected – Temporary Credentials – user name: Blind password: Side

The Ascom Advantage…
Most Complete Expertise in

Solution Workflow
Portfolio Improvement
UNITE Extends
Handset
Value of
Robustness &
Information
Feature Set
Systems Enhanced
Safety &
Security
Options
THANK YOU
For your time and interest in Ascom.

Backup Slides

[ Freeset IP-DECT ]
9d24 Handset (DECT)

Robust purpose-built handset with advanced telephony and messaging
features designed for demanding environments.
Features and Characteristics
● Enhanced Push-to-Talk (PTT) ● Shock/water resistant, dustproof

● Priority message handling ● Battery: 12 hr talk, 120 hr standby
● 3 programmable soft keys ● Lightweight: 4.94 oz
● 10 programmable hot keys ● Headsets: Overhead style, Standard
(mic on cable), Industrial (ear muff
● SIM card identity, customized
style)
settings
● Three variants – Medic, Messenger
● Broadcast, multicast messaging
& Protector

[ Freeset IP-DECT ]
d62 Portable Handset (DECT)

Feature-rich handset for healthcare, retail, office and hospitality
environments that includes full telephony functionality plus messaging
and other features.

● Large, graphic color display ● Long battery life:
20 hours talk, 240 standby
● Lightweight: 4.2 oz.
With Bluetooth:
● Internal phonebook – 100 entries
13 hours talk, 120 standby
● Central phonebook – 1000 entries
Options:
● “Dial by name” calling
● Support full UNITE Messaging
● Programmable Soft & Hot Keys
● Bluetooth
● 2.5mm headset jack
● Programmable Alarm Button
● Vibration for silent alert
● Personal Alarms (man down
● Speaker phone or no movement)
● Call list for 25 numbers: ● Enhanced Push-to-Talk
incoming/missed/outgoing (Available 3Q09)
[ Freeset IP-DECT ]
d41 Portable Handset (DECT)

An easy-to-use handset for retail, office and hospitality
environments offering basic telephony functions.
● Supports basic UNITE Messaging

● 16 hours talk, 180 hours standby
● Lightweight: 3.7 ounces
● Vibration for silent alert
● 2.5mm headset jack
● Speaker phone
● Convenient volume controls
● Internal phonebook: 250 personal
● Central phonebook: 500 personal
● Call list for 25 numbers: incoming/missed/outgoing

[ IP-DECT & VoWiFi ]
d41 & d62 Handset Accessories

● DESKTOP CHARGER i62/d62 only
- Basic
- Advanced (central management)
● MODULAR RACK CHARGER

- Up to 6 handsets or batteries
(central management)
● Accessories
- Leather case
- Swivel clip
- Security string
● HEADSET OPTIONS
- 2.5mm standard
- Mic on cable
- Boom mic i62, d62 or d41
- Bluetooth (d62 only)
Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. Desktop Charger, Basic Desktop Charger, Advanced 36
[ Freeset IP-DECT ]
Freeset IP-DECT Base Station Overview

● Dedicated VoIP wireless base station
● Utilizes Ethernet backbone for wired infrastructure (shared or dedicated)
● Easily powered from a PoE source (PoE switch or injector)
● Supports up to 8 simultaneous conversations per base station

● Internal Antennas
● RF Radius – 100 ft. to 1000 ft.
● Provides seamless handovers with over-air synchronization
● Web-based administration
● Ideal for small/medium/large businesses and remote facilities

[ FreeNET VoWiFi ]
i75 Messenger Handset (VoWiFi)

Robust purpose-built handset with advanced telephony and messaging
features designed for demanding environments.
● Up to 10 hours talk time (40 hrs. standby) with U-APSD active on WLAN
● Large graphical display, intuitive GUI, illuminated display and keypad
● Enhanced Push-to-Talk (PTT)
● 3 customizable soft keys and navigation button
● Vibration alert feature, hands-free and loudspeaker
● “Virtual SIM” & “Over Air” software updates
● Local and Central Phonebook
● Interactive Messaging with up to 500 characters per message
● Phone stores 20 messages
● Message displays instantly with large font & inverted text
● Three priority levels for messages with distinct tones
● Three variants – Medic, Messenger & Protector
[ FreeNET VoWiFi ]
i75 Accessories
● Two battery (Li-Ion) options
- Standard: Up to 10 hr talk, 40 hr standby
- Extended: Up to 16 hr talk, 60 hr standby
● Desktop Charger (2 hr chg time)
● Modular Rack Charger (2 hr chg time)
- Handsets: up to 12
- Batteries: up to 24
● USB Programming Cradle
● Belt clips
- Swivel
- Hinged
● Headsets
- Industrial: ear muff style
- Standard: microphone on cable

[ FreeNET VoWiFi ]
i62 Functionality R1
● i62 Talker
– Field Trials (April 2010)

– Release Date (June 30, 2010)
– North American Launch (HIMSS, March 1, 2010)
– 802.11 a/b/g/n chipset, however only 802.11 a/b/g capability
– Cisco, Aruba AP certification
– Same HW design as the d62
– Same accessories as the d62
– Shared Phone and Portable Device Manager capability
– Improved Display (TFT)
– SIP verification towards Cisco CM
– Compatible with Ascom VoIP Gateway

[ FreeNET VoWiFi ]
i62 Functionality R2
● i62 Messenger and Protector
– Field Trials (August 2010)

– Release Date (October 1, 2010)
– 802.11n capability supported
– Trapeze, Meru AP certification
– SIP interop with remaining IP-PBX certified partners
(Avaya, etc.)
– Software License upgrades to Messenger & Protector
– Company phonebook & Central phonebook
– Interactive Messaging, Mobile Data, Mobile Alarm

T1 VoIP Gateway
● High reliability appliance, contains no moving parts
● Provides a telephony interface toward a PBX
● PRI support: 5ESS, QSIG, NI-2, DMS100, T1 CAS (E&M)
● Supports all typical telephony services/features
● IP to IP call switching handled within (Gatekeeper)
● 19” rack mountable (1U), stackable
● 2 Ethernet ports with separate addressing
● 2 T1 ports per Gateway
● Up to 46 simultaneous speech channels toward PBX
● Power over Ethernet (PoE) support
● Redundancy planning
● Single management of multiple Gateways via web browser

Analog VoIP Gateway

● Provides PBX analog port interfaces for IP-DECT & FreeNET systems
● Compact, embedded appliance with 5 built-in Ethernet ports (1 WAN, 4 LAN)
● 8 analog (FXO) ports per Gateway
● Supports activation of PBX feature codes (Transfer, Hold, etc.)
● Supports delivery of Message Waiting Indication
● Supports Presentation of Caller Line Identity (Name & Number)
● Built-in Meet Me Conferencing for Push-To-Talk
● Web-based intuitive GUI for easy administration

Ascom Voice Appliance

● Provides enhanced services for voice communication
systems:
Meet-me conference unit for Push-to-Talk* and Instant
Group Communicator
Call manager to expand Analog VoIP Gateway
systems
● Appliance hardware with Asterisk Business Edition
software
● Supports a SIP trunk interface (connectivity with Ascom
T1 VoIP GWs)
● Supports TDM interfaces (T1/E1 and Analog FXO)
● Easy to manage conference rooms with advanced
options:
Shutdown conference when originator exits call
● Maximum 50 participants in a single conference room
● 75 concurrent calls
*IGC and AA60 or a customer supplied conference bridge required.
Integrated Wireless Messaging & Services (IMS2)

● Embedded network appliance - Linux
kernel
● Web-based desktop messaging
application support
● Provides internal and supports external
phonebook
● Over-air management tool for supported
handsets
● Centralized storage of user configurations
● Central mgmt individual user/handset
parameters
- Network settings, services, alarm
functions
- Menu parameters, visibility, etc.
● Provides user’s personal profile with
supported handsets (Q3 09)

IMS2 - Portable Device Manager Application

● Management tool for the IP handsets
● Centralized storage of user configurations
● Provides user’s personal profile with any handset
● Easy to use software application
- PC (USB Cradle)
- Ascom network appliances (Over-Air)
● Centrally manage individual
user/handset parameters
- Network settings, services, alarm functions
- Menu parameters, visibility, etc.
● Manages IP handset software
updates
● Can manage multiple sites

IMS2 - Integrated Message Server Application
● Embedded network appliance - Linux kernel

● Two-way messaging and alarm interface between UNITE Messaging Suite and handsets
● The IMS/IP contains simple messaging groups for FreeNET users
● Enables smart integration with NCS, PMS, LIS, HIS, RIS, BMS, etc.
● Provides an activity log (audit trail) for ACS
● Includes Basic Alarm Manager: Entry level Event Manager
● Internal phonebook database – max 500 entries
● Allows handsets access to external central phonebook
● Open Access Protocol (OAP) – Custom Applications

World Class, Professional Messaging

● Smart Integration with Nurse Call System, patient
monitoring, Lab, Radiology, etc…
● KEY CHARACTERISTICS
● Up to 500 characters per message, store 20
messages
● Unique tones (messages / phone call)
● Prioritized to ensure most critical message is
always first
● Colored messages for quick visual priority
identification
● Message displays instantly with Large Font
● Message displays with inverted text
● Context sensitive soft keys and associated actions
● Instant notification while on active call

Professional Messaging for Hospitals
Mgmt Systems Integration framework Devices

Events
Laboratory Critical Value Notification
Radiology Abnormal Call Reports

Off-site Carriers
UNITE Messaging Suite

Order Entry
Order Requisitions
& ADT
Building
Alarms, Out of Band Alerts
Mgmt
Security
Mgmt Fire Alarm, Infant Abduction
Nurse Call
& Patient VTACH, Code Blue
Monitoring
On-site Carriers
Web
User-based Text Messages
Browser
Email SMTP Messaging

Multi-Facility Architecture
Location A
IP-PBX
Data Center
LAN
IP-PBX
Portable
Device Mgr 802.11
Access
Points
PSTN Ascom Ascom
Gateway Handsets
Ascom LAN
Commun.
WAN
Server
WAN
LAN
Integrated
Location B
Message
Server
IP-PBX
LAN
Some Ascom components
can be centralized in the
802.11
data center Access
Points
Ascom Ascom
Gateway Handsets
Ascom Features By Handset
9d24 or i75 9d24 or i75
Handset Features d41 d62 Messenger Protector
Built-in Vibration
Hands-free Loudspeaker
Headset Capable
Personal Phonebook
Central Phonebook
Messaging
Interactive Messaging
Mobile Alarms
Programmable Soft Keys

4-way Navigation
Bluetooth headset variant

Enhanced Push-to-Talk
Color Display
Wireless Options
2-Way Radios Wide Area Cellular On-Site
Pagers Phones Wireless
Handsets
Outside Calling
911 Capability
Transfer Calls (within

dedicated phone system)
Conferencing (within
dedicated phone system)
Text Messaging
Unlimited Use
SIP Integration Capability
Robust design
Secure Communication

Physical Handset Comparison
Ascom Ascom Polycom Cisco Vocera Vocera

Inches i62 i75 8000 7925 Smartphone B2000 Badge Inches
4.2 ounces 4.5 ounces 4.4 ounces 5.1 ounces 5.4 ounces 2 ounces

53

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Quicker Response with Ascom Wireless Solutions

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 2

Freeset IP-DECT System

UNITE Messaging Suite

2-way Integrated Msgs.

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc.

Patient Facing Services Operational Activities Hospital Environment

Nurse Call Systems Room Turnover Fire Alarm System

Laboratory Systems Blood Draws Security System

Patient Monitoring Patient Transport Building Mgmt System

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 6

Respond quickly Improve

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 7

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 8

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc.

Customer Facing Operational Hotel

Room Service Room Cleaning Fire Alarm

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 10

Quick response to Improve

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 11

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc.

Mobile Operational Plant

Dispatch Resources Utilize Production Alerts Alarm Integration

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc.

Respond Quickly To Reduce Production

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc.

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc.

Customer Facing Retail Store

Call Box Inventory Control Clean-up Request

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc.

Quick response to Improve

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc.

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 18

802.11 Access Points

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 19

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 20

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 21

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 22

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 24

PROVEN EXPERTISE IN ENTERPRISE SOLUTIONS

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 25

Ohio Valley – Rodney End 919-234-2448

Mid Atlantic – Allen Crockett 919-234-2525

Southeast – Chris Morant 919-234-2445

Great Lakes/Ontario – Paul Frolik 919-234-2

Vice President, Sales: Americas West

Gulf Coast/Oil & Gas – Ken Everidge 919-234-

Rocky Mountain – Scott Faust 919-234-2483

Pacific Northwest/Alaska – Rick Newman 919-2

Southwest/Hawaii – Bill Foster 919-234-2447

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 26

Contact them for:

Ascom also offers a full range of installation and support services

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 28

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 29

Most Complete Expertise in

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 31

Ascom Vertical Market Presentation v3© 2010 Ascom (US) Inc. 32

9d24 Handset (DECT)