Gygucll Ways ‘ASE Sa> ght Sagat Ail Marketing Environment Introduction aosas 1-2 Lele Jolyey lice oe lat Le lay bh Sorby SLY Gell of tt bel dol bbe Gi4y pshi d yl ilo] id le Se dyke y (Open cole gaia LUas alee ge 2S tl sf abel of eae ool aged Idler BSD gre cle lgled sed tee led Jo gil Bh tay ty system) PSS ld SY pS dle 155 cd ll ge pels a4 ol Led ye GH SSy Ugelee il ge ga 22) sf sLEHl cl of "Philip Kotler" Betis bap Bey GE ge ety Das chy asl ae Galt Le eel ese bye fd Upibluy bert yayli cred ll ai a sey Ld, Marketing Environment 44 yc! Jl a5 te allel Definition of Marketing Environment as4sguc3\ Ati) Was p05 2-2 He EF BM folplly el op te get gy [RS Lapll Bel Ol ALIA apt LSS ge0y gghd le LIS fort lly cyl gy St HAN ANG] jad Gb pall Hdl fats oth sl go Uolell dad! old AS AN foes BAH! elles Y AUIS BT pelt ga Le at oe all" oh Gall Hel J Bul oS LS dss s! "Conditions" Gy i! 51 "Variables" xl ,icll sf "Forces " cs sill SN Lgthiny Lge bed 2j9U) G pol! Gb yl bl! Sb oud §! Constraints cAgilusl Gd -67-EGS VBuagts date bls G Esa poblly silly pty foleall aa ge Bake ee Jl" Mle pb ol tle IS ty lls BIST alge Baan Lie) 38 IVS LAUR, Jee cole Spotl gold us cae ttle Ede 3 Sl fell Gs" QA soled pots ots wobe Ad dS le iad cue DSI " Argel agll pole Jatt ole Ally oleplelly U9! olglly SIU ysLealt Nelly es A gb ell deathly BL Lge Lh, et Bl) ects ps ge ttl of gd Se Migs oS tu - Out put Nole Soll" encs be B pbs Input SEAL" ebeloe! ed cyl pred ge (Sas) System pUbl "py All df ogy of ot Sly All ode J-2) JS) BI ole All ode tty gl5] BE er Sl os bee Ve & pat al SS -D JR hd ees ch pL ALI of cad ALY ey 1 pL ge nd GUL I ol Led Gell bl pd Se ed oo gS) Lag peels Leet el (le HS ST Ley Dad al 3 Lal 2 Ube LW Led Gok git bp oll EI jatlers lke ony rd] go Le Eee phy Le By Zeb ML gape Le Sel oll ys epee Yb d fod ole ge all cds Gal pe SU Get OL ay OL Gan pl Byte Led 2 sil BGA Slab Gloaly by Ls Ube Boles SE cs oh.2 EME ody te patl 5 ttl 551 ple USL yl Gol gle kw eyo Gel at3 aS Bel Ol gee go GSI le LM. Get ALE = 688Featersl cre] cele ely Leh ol ial ge ASL Bylie Oley he wlll ae al 4 wth yall opel BLA WE dept opal Jolt de dere Arya Ldsset of 5 Abell ly Jad gil Be Input oe Lak tlle cal - YL oleat - wl lal atl, - 3 3 a sola = “ Aad | 3 3 a Process whee ade 2 5 z chs! 3ylo] - uy EAD pitty babZy inady jb OL Lee - 4 —— 2 Bd OE pe le LEM gad lel er} t Out put oly se Ti pd Lai jel - CF eats edly GLU bibs — O-2) Jah All as abel LLL olla dnt Source: Kotler. Pulip, Armstrong G1997: Principles of Marketing, Prentice Hall. P 37, - 69 -tint Zoldl geal tA gs Lal Rl Luly> oe Sorgtl Gad! of Qe Tyas Ulead ph Stl dle Cor ge od gay Gheedly QU oltelly Bp bel Gey Led ols LSA La Ls pled DLE BaF Ra SI ly ghd er Leb pall Yel SS cle al ot ey Ub Land fel Poly sl ods E51 yey Upiling eujpecel gle Tail Jot ge le Rane edd Gola Babe Leal othe Apgar! OS A yb O) Pad YAH gps tl OB Wy ls HSI BEY Boy poy IS Oe [ples 5g eeey of Uf Leela ST ee BUI ol cll Wad Ged YH eel Qo yl decthe Jot Lyilty Uyatlully lees del O50 ae Thetis Lgl lig, O52 58 Gall pa yell le opi al A wets Sypredls Gap SEI elt olysly olay dey 2 pd sl Sig SI Le 692 i II ps pl le Opell AS ole 25 4h pall Opel Laban Li, Led Sheen pgiil hy cedtilly caSlgndl Lay Ldap RW Sytd| Sl La poll dap! Lee sl real Atiagulll ALi! uolge/ Col piie 3-2 Marketing Environment Factors Variables: ot dpa olIbdy dad gle Jy gil oLeally ely tee oS (2-2) JSS bed ye 92 LS Bi lgry te BE ope Legsige Cam oo Epa A le gH Atl Yolo Ll de ylt Ley ales Ebel By el ye Used One et op OS eget JR Ghats Ll Seal og gil HU ogi Ae aed el yl Bylo 1 LUM AIUL yobeall edged Gla alto) Gap cll ell J ala G anally ail bla, -70-Gygucl elysl ge Babe cgay BLE yl 2add gi UE gh Ler aly! Ld ely ZitS) / LS geil Lalylly GL, GeleeV fal gally Soles VY dell Jalyally Legh Sell algal EIU Lal ally adtsll Lally Lele (ye ily lag!) Seghd de 3 phal ny9 Gone deal Jal yall 2 del Lalye b Jtaty ‘Controllable Variables Lyle & all Xe ol pice dele Joti, Uncontrollable variables ly p Soul yXe Y fol yey ase lall whe Ll a.) Micro L85e holy df Ltd poly Gees Se het yds Lely 3 ela gl cdyoy stl bet gly alt Cale! Environment lsally ple Joes ypeatly Lily edLeall Op blll Ogee gull elo fatty dell Sed! bol yy dabell Macro Environment 4451 ASM Lally Lag eSly Ergdally Gio sctlly Holes! -71-| SH eee Qu gagesll gill -1 -1 IBLE yf - ale! Sal 2 Ubly Gell -2 get ged ells — halal - aya bis -3 isLasl -3 oth - Ae - nally tole -4 Cenlee — ieloel- AJL yale -4 tx S eS -5 oxedl — tS gS- dgplo} caller -5 tele 43 6- apa DUtsll Regd Glo 3,03Ul Hall ype ignat (2-2) JS dese ky Fi pats DsAl ll stallage A as ole 355 gt dl boll ote anes le Se YY Glist AVL, Lil plus! Glegt ps gay BU doer Cae pel thas Osea) Use yet J] penty Gey cll Ol oy ce B55 lly SSN ce BL ASM fall gy IL Hell oly Ogedldly Oso hly elas gly Gow Sl forty gill bse dg 8 BH A LS 5 yA eo ALU Slat 93 ood dels em FH IS aw ptt SLAY 93 pale! / ols! 3-2) Jai Set hanya ge 9H daa I Ja pl (Internal Environment) (2002)15,0 (U5 O5ke te F Gepecll dsrT Shs Lpteall dag le 695 tN Cae th ale gay Hal ll lye 2 Ler eSdly Le blly Hole Sy Uo poll ay ple JO Hell DL eae 4-2) IRAN GG nde ge LS ASL Selly » lgde Bred) yXe Y pil (External Forces) 4p j41 -73-Ayo Bam Rash eS lye Kayes (4-2) Joss Sela yh eppLl dh Ye y Lee yl ACI La pacll al ale US ype Ga a5 te F Sey tl (2002039 sy iS cold tarball ‘Micro Environment ai33ou1 Ain! bolgc Vol lass ple gs Ulkey Lyk dare Eg Gus Ub clé a seg es Lge pale JRA Tas A Jol yll ang os Bly) Lees Gage eg yeh tage pened UL" Gseetls cthall Wyo sll 0d sehigeal -74-Sept EM SoG peels Loy 3) Dyed plasal, BA pgl-Lil 0,5 al 4-2) JEAN Sead ge 58 LoS Thy pall ALE Hell Gb eglelal :The Company aS J) .1 Kall deg Aa 4 Ay pth) olga y Sled blve, all abo 6 gi ft ld Gp poe Dhe OS of od Gee leeds Gol pl Gob erg Wy Lat ple LStuly Lull Bylo! 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