Goal is defined as an “intermediate result to be achieved by a certain time as part of the grand plan .

A
plan can, there for have many goals.”

65. • Goal is a specific target that a firm intend to reach in long term. • A describes clearly the activities
and task to be completed by an individual, a department or an organization. • Goals should be
measurable, quantitative, challenging, realistic, consistent and prioritized.

Objectives Objectives represent a managerial commitment to achieve specified results in a specified

period, of time. They clearly spell out the quantity and quality of performance to be achieved, the time
period, the process and the person who is responsible for the achievement of the objective.

43. “Objectives are end results of planned activity” “Objectives state what is to be accomplished by
when and should be quantified if possible.”
Importance of objectives 1. Objectives help to define the organization in its environment 2. Objectives
help in coordinating decisions and decision-maker 3. Objectives help in formulating strategies 4.
Objectives provide standards for assessing organizational performance

46. Characteristics of good Objective 1. Specific and Unambiguous 2. Time horizon 3. Flexible 4.
Attainable 5. Measurable 6. Multiple objectives

Mission Organizations relate their existence to satisfying a particular need of the society. They do it in
terms of their mission. Mission is a statement which defines the role that an organization plays in a
society. It refers to the particular need of that society for instance, its information needs.

15. Defining Mission “essential purpose of organization, concerning particularly why in existence, the
nature of the business in, and the customers it seeks to serve satisfy.” the it is it is and “purpose or
reason for the organization‟s existence.” “mission is an enduring statement of purpose that
distinguishes one firm from other similar firm.”

16. Different from vision by it is more focused on „what is our business‟ as compared to the „where
are we headed‟ or „ what we wand to become‟ nature of vision.

17. Characteristics 1. Declaration of attitude 2. Customer orientation 3. Declare of social policy

Vision “description of something in the future” “mental perception of the kind of environment an
individual, or an organization, aspires to create within a broad time horizon and the underlying
conditions for the actualization of this perception”

3. Vision Statement A vision statement answers the question, “ What will success look like?” The pursuit
of this image of success is what motivates people to work together.

4. A Vision provides strong foundation for developing a comprehensive mission statement . Strategic
vision addresses the „where are we going‟ questions and explains the course and direction chartered by
management. A strategic vision should provide a clear understanding of what the business should look
like and provide help to take strategic decisions.

5. Vision •Strategic intent should lead to an end. •That end is the vision of an organization or an
individual. •It is what the firm or a person would ultimately like to become. •Should be short and
specific. •It should be based on overall purpose of organization

6. Characteristics 1. It‟s a blue print of the kind of business organization the management is trying to
create and the market position it would occupy. 2. It should be forward looking a provide strategic
course the management will adopt to help the company prepare the future 3. Specific and provide
guidelines to managers for making decisions and allocating resources 4. Flexible to changing
environment 5. Within realm of companies hope to achieve

7. Appeal to emotions and motivate employees 7. Narrow vision, can focus effort and excite people 8.
May not fit to present circumstance, but contributes to future. Shows picture of future. 9. Should be
easy to explain to all stake holders and preferably short 6.

8. Benefits of having a vision Good visions are inspiring and exhilarating. Help the organization to
prepare for the future. Clarifies and crystallizes the senior executives views about the companies long
term direction. Good vision reduces risk-taking and experimentation. Good vision help to motivate
and morale boosting of employees. Good visions are competitive, original and unique. Good visions
represent integrity, they are truly genuine and can be used for the benefit of people.
 Mission, Vision & Values
By: The Coca-Cola Company

The world is changing all around us. To continue to thrive as a business over the next
ten years and beyond, we must look ahead, understand the trends and forces that will
shape our business in the future and move swiftly to prepare for what's to come. We
must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a
long-term destination for our business and provides us with a "Roadmap" for winning
together with our bottling partners.

Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a
company and serves as the standard against which we weigh our actions and decisions.

 To refresh the world...

 To inspire moments of optimism and happiness...
 To create value and make a difference.

Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our
business by describing what we need to accomplish in order to continue achieving
sustainable, quality growth.

 People: Be a great place to work where people are inspired to be the best they
can be.
 Portfolio: Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.
 Partners: Nurture a winning network of customers and suppliers, together we
create mutual, enduring value.
 Planet: Be a responsible citizen that makes a difference by helping build and
support sustainable communities.
 Profit: Maximize long-term return to shareowners while being mindful of our
overall responsibilities.
 Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture

Our Winning Culture defines the attitudes and behaviors that will be required of us to
make our 2020 Vision a reality.

Live Our Values

Our values serve as a compass for our actions and describe how we behave in the world.

 Leadership: The courage to shape a better future

 Collaboration: Leverage collective genius
 Integrity: Be real
 Accountability: If it is to be, it's up to me
 Passion: Committed in heart and mind
 Diversity: As inclusive as our brands
 Quality: What we do, we do well

Focus on the Market

 Focus on needs of our consumers, customers and franchise partners
 Get out into the market and listen, observe and learn
 Possess a world view
 Focus on execution in the marketplace every day
 Be insatiably curious

Work Smart
 Act with urgency
 Remain responsive to change
 Have the courage to change course when needed
 Remain constructively discontent
 Work efficiently

Act Like Owners

 Be accountable for our actions and inactions
 Steward system assets and focus on building value
 Reward our people for taking risks and finding better ways to solve problems
 Learn from our outcomes -- what worked and what didn’t

Be the Brand
 Inspire creativity, passion, optimism and fun
Vision and Mission

The Coca-Cola Company and its bottling partners developed a 2020 Vision in 2009. This

vision is a roadmap to doubling their global system revenues in the next 10 years by focusing on

six key areas: profit, people, portfolio, partners, planet, and productivity (The Coca-Cola

Company, 2014). The mission statement of the Coca-Cola Company is:

To refresh the world in mind, body and spirit. To inspire moments of optimism through

our brands and actions. To create value and make a difference everywhere we engage.

Goals and Objectives

The Coca-Cola Company is a leader in the beverage industry with a reputable brand and

strong global presence. According to the Coca-Cola Company’s mission statement and 2020

Vision, some of its goals include:

• Increase profit by cutting down costs through productive and efficient production facilities;

• Focus on environment friendly bottling production and enforce sustainability;

• Continue to diversify its portfolio through innovations and partnerships, keeping

consumer demands in mind;

• Increase annual operating income by 6-8% in order to double their revenue by 2020.
Objectives, Strategies, and Tactics

Decision making is a key aspect to any business. To pick the best decision for any situation you would
need to know what your goal is, your reason, objectives, strategies and tactics. Objectives, strategies,
and tactics are crucial to a business’s success. The main difference between those three terms are that
objectives are medium-long term targets, strategies are long term objectives, and tactics are short term
objectives.

Objectives give a sense of direction, unity, and purpose. They play a big role in forming the foundation
for companies in the decision making process. Objectives can be communicated through mission
statements. Strategies and tactics both refer to a plan or scheme but strategies are long term plans that
will have significant consequences while tactics are short term and may be less significant in comparison
to strategies.

Mission and Vision Statements

The main difference between mission and vision statements are the mission statements communicate
where a company is now while vision statements communicate where it wishes to be in the future.
Vision statements are often more abstract and less direct than a mission statements and mission
statements can vary from being very simple to very complex.

Coca-Cola Company:

Mission

- To refresh the world

- To inspire moments of happiness and optimism

- To create value and make a difference

Vision

People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's
desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring
value.

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable
communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

I thought that the vision statement points were more in depth and detail in comparison to their mission
statement points when it should've been the other way around. The mission statement was more
abstract and broad whereas the vision statement was more clear and direct. Both statements somewhat
communicated what their goal is for the future and where the company is at now and I thought that
both statements together did portray what the company was trying to achieve.

Objectives

The main objectives for the Coca-Cola Company are to be globally known as a business that conducts
business responsibility and ethically and to accelerate sustainable growth to operate in tomorrow's
world. By having these objectives, it forms the foundation for companies in the decision making process.

Strategies and Tactics

The Coca-Cola company aims to be globally known, they do this by targeting different areas across the
globe with different products, gaining their brand name and popularity. All the bottling partners work
closely with their customers such as convenience stores, grocery stores, movie theaters and street
vendors to create and use localized strategies developed in partnership with the Company. Their
competition with other beverage companies are also narrowed down as they own various brands that
could be possible competition. For example, the company sells Coke without the competition of other
popular soft drink brands like Sprite and Fanta because the company owns those brands as well. The
company often reviews and evaluates their business plans and performance to improve their earnings
and analyze their competitive position in the market. They make decisions in realigning their business
models to match the objectives of the company by using strategies and tactics in the analysis of their
performance.
Coca cola phils.
Even in the earlier days of Coca-Cola in the Philippines, it has already proven that it is more than just a
drink—it is a unique experience that refreshes Filipinos on a whole different level. Filipinos found
themselves enjoying the company of friends over Coca-Cola. Families bond over meal times, savouring
their favourite ulam partnered with Coca-Cola. The drink has become a part of the very fabric of Filipino
lives. People come together and create memories that evoke happiness and optimism in numerous
occasions and even in times of crisis. Coca-Cola has truly served happiness to the Filipinos since 1912.

Coca-Cola sustainability programs bag 5 golds at the 52nd Anvil Awards

The sustainability programs of Coca-Cola Philippines hauled five Gold Anvil trophies during the 52nd
Anvil Awards held at the Makati Shangri-La Hotel. “We are honored by this recognition of our
sustainability projects in women economic empowerment and water access. Coca-Cola is committed
to continue to help improve the communities we operate in,” said Adel Tamano, Coca-Cola Philippines
Vice President for Public Affairs and Communications. The sustainability programs of Coca-Cola
Philippines have been made possible with partnerships with government and non-government
organization for its implementation, and with its public relations agency, Strategic Works, Inc., for the
communications amplification of the programs. The success of its sustainability programs has been
made possible through these partnerships.The 5by20 Sari-sari Store Training and Access to Resources
(STAR) Program, which aims to economically empower women from various sectors, bagged two Gold
Anvil awards in the PR Programs on a Sustained Basis category and the PR Programs Directed at
Specific Stakeholders category. The program is implemented with various partners in government and
non-government organizations, including the Technical Education and Skills Development Authority,
and the Department of Labor and Employment. Since its launch in 2011, the 5by20 STAR Program has
impacted the lives of over 80,000 women micro-entrepreneurs across the country. The Agos Program,
which aims to bring water access to water-deprived communities with a mechanical but sustainable
technology, also took home two Gold Anvil trophies in the PR Programs Directed at Specific
Stakeholders category and PR Programs on a Sustained Basis category. There are currently 149 Agos
facilities in the country benefitting over 30,187 households. “The Coca-Cola Water Report: Replenish
Communities, Replenish Lives – Just Add Water”, a publication which narrates the impact of the Agos
Program to its beneficiaries, was also given the Gold Anvil award in the PR Tools category. The Anvil
Awards is the annual search of the Public Relations Society of the Philippines for the most outstanding
public relations programs and tools that have greatly impacted the lives of Filipinos. About The Coca-
Cola CompanyThe Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing
consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led
by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio
features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our
billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater,
Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest
beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More
than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each
day. With an enduring commitment to building sustainable communities, our company is focused on
initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities where we operate. Together
with our bottling partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-
colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola
Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-
coca-cola-company.

About THE COCA-COLA COMPANY

Coke is it -- it being the #1 nonalcoholic beverage company, as well as one of the world's most
recognizable brands. The Coca-Cola Company is home to 20 billion-dollar-brands, including four of the
top five soft drinks: Coca-Cola, Diet Coke, Fanta, and Sprite. Other top brands include Minute Maid ,
Powerade, and vitaminwater. All told, the company owns or licenses and markets more than 500
beverage brands, mainly sparkling drinks but also waters, juice drinks, energy and sports drinks, and
ready-to-drink teas and coffees. With the world's largest beverage distribution system, The Coca-Cola
Company reaches thirsty consumers in more than 200 countries.

Wikipedia
The Coca-Cola Company, which is headquartered in Atlanta, Georgia, but incorporated in Wilmington,
Delaware,[2] is an American multinational beverage corporation, and manufacturer, retailer, and
marketer of nonalcoholic beverage concentrates and syrups.[3] The company is best known for its
flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus,
Georgia.[4] The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler (December
30, 1851 – March 12, 1929), who incorporated The Coca-Cola Company in 1892. The company has
operated a franchised distribution system since 1889, wherein The Coca-Cola Company only produces
syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive
territories. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola
Refreshments.

The company's stock is listed on the NYSE (NYSE: KO) and is part of DJIA, the S&P 500 index, the
Russell 1000 Index, and the Russell 1000 Growth Stock Index. As of 2015, its chairman and its CEO is
Muhtar Kent. In December 2016, it was announced that James Quincey, the chief operating officer
would replace Kent as CEO.
Coca-Cola's corporate headquarters in Atlanta, Georgia, United States

Type

Public

Traded as

NYSE: KO

DJIA Component

S&P 100 Component

S&P 500 Component

Industry Beverage

Founded May 8, 1886; 130 years ago

Atlanta, Georgia, U.S.

Founders John Pemberton as Coca-Cola

Asa Griggs Candler as The Coca-Cola Company

Headquarters One Coca-Cola Plaza,

Atlanta, Georgia, United States

Area served

Worldwide except North Korea

Key people
Muhtar Kent

(Chairman and CEO)

James Quincey

(President and COO)

Products List of The Coca-Cola Company products

Revenue Decrease US$41.863 billion (2016)[1]

Operating income

Decrease US$8.626 billion (2016)[1]

Net income

Decrease US$6.527 billion (2016)[1]

Total assets Decrease US$87.270 billion (2016)[1]

Total equity Decrease US$23.062 billion (2016)[1]

Number of employees

123,200 (2016)[1]

Subsidiaries List of The Coca-Cola Company subsidiaries

Website www.coca-colacompany.com

Article about the beverage:

Coca-Cola (often referred to simply as Coke) is a carbonated soft drink[1] produced by The Coca-Cola
Company. Originally intended as a patent medicine, it was invented in the late 19th century by John
Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led
Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's
name refers to two of its original ingredients, which were kola nuts (a source of caffeine) and coca
leaves. The current formula of Coca-Cola remains a trade secret, although a variety of reported
recipes and experimental recreations have been published.

The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers
throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce
the finished product in cans and bottles from the concentrate, in combination with filtered water and
sweeteners. A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in
the form of high fructose corn syrup). The bottlers then sell, distribute, and merchandise Coca-Cola to
retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company also
sells concentrate for soda fountains of major restaurants and foodservice distributors.

The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most
common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke
Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon,
lime, and coffee. Based on Interbrand's "best global brand" study of 2015, Coca-Cola was the world's
third most valuable brand.[2] In 2013, Coke products were sold in over 200 countries worldwide, with
consumers downing more than 1.8 billion company beverage servings each day.

Coca-Cola

Coca-Cola logo.svg

Type Cola

Manufacturer The Coca-Cola Company

Country of origin United States

Introduced May 8, 1886; 130 years ago

Color Caramel E-150d

Flavor Cola

Variants

Diet Coke

Diet Coke Caffeine-Free

Caffeine-Free Coca-Cola

Coca-Cola Zero

Coca-Cola Cherry

Coca-Cola Citra

Coca-Cola Life

Related products Pepsi

Irn-Bru

RC Cola
Afri-Cola

Postobón

Inca Kola

Kola Real

Cavan Cola

Website www.coca-colacompany.com