Professional Documents
Culture Documents
Social Media Audit Template (To Use The Template, Click The - File - Tab and Select - Make A Copy... - )
Social Media Audit Template (To Use The Template, Click The - File - Tab and Select - Make A Copy... - )
Social Media Audit Template (To Use The Template, Click The - File - Tab and Select - Make A Copy... - )
How to Use
Instructions
* Before you get started, you can make a copy of this spreadsheet by clicking on File > Make a Copy
1. Go to your Buffer for Business dashboard and export your analytics for the past 30 days.
3. Go to File > Import. Upload your export file, and choose "Replace data starting at selected cell."
4. The "Report Card" sheet should automatically be filled in with data from the "export" sheet.
5. Edit any of the headings or titles (e.g. Retweets for Twitter, Reshares for Facebook).
6. You're all set! There's a Report Card view for online editing/viewing, and there's a Print-Ready view that's
been formatted for creating pdfs and printouts.
Reach
100
80
Retweets
Retweets
0 #DIV/0!
60
Retweets (total) per post 40
Most
###
reshared
Total Engagement
Clicks
Top 5 Posts
Clicks
1
0.9
0.8
0.7
Top 3 Posts
Date Post Retweets Favorites Mentions Clicks
#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
Misc.
RTs Favorites Mentions
120
100
80
Retweets
60
40
20
Potential Reach
0 0 0
Potential Engagement
#VALUE! #VALUE!
#VALUE! #VALUE!
#VALUE! #VALUE!
#VALUE! #VALUE!
#VALUE! #VALUE!
Potential Engagement
#VALUE! #VALUE!
#VALUE! #VALUE!
#VALUE! #VALUE!
For the week of: #N/A to #N/A
Reach
100
80
Retweets
Retweets
0 #DIV/0!
60
Retweets (total) per post 40
Most
###
reshared
Total Engagement
Clicks
0
Top 5 Posts
1
0.9
0.8
0.7
Clicks per post
0.6
0.5
0.4
#DIV/0!Clicks per post 0.3
0.2
54.48 typical
0.1
0
0 500 1000 1500
0.5
Clicks pe
0.4
0.3
0.2
0.1
0
0 500 1000 1500
Top 3 Posts
Date Post Retweets Favorites Mentions Clicks
#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
Misc.
RTs Favorites Mentions
120
100
80
Retweets
60
40
20
Potential Reach
0 0 0
Potential Engagement
#VALUE! #VALUE!
#VALUE! #VALUE!
#VALUE! #VALUE!
#VALUE! #VALUE!
#VALUE! #VALUE!
500 1000 1500 2000 2500
500 1000 1500 2000 2500
Potential Engagement
#VALUE! #VALUE!
#VALUE! #VALUE!
#VALUE! #VALUE!